SCA to endorse its customer and consumer brands globally

  SCA to endorse its customer and consumer brands globally

Business Wire

STOCKHOLM -- July 1, 2014

Regulatory News:

SCA (STO:SCAA)(STO:SCAB), a leading global hygiene and forest products
company, will as of July 1 2014 be endorsing its already strong portfolio of
customer and consumer brands globally with the corporate SCA brand.

Following the introduction of the stronger and more distinct corporate SCA
logo in March 2013, SCA is now responding to the ever-growing consumer demand
of knowing where and how products are made by positioning the SCA corporate
brand together with the customer and consumer brands across all categories,
brands and markets globally.

“SCA is a company with a unique heritage, a range of strong customer and
consumer brands that make a difference for millions of people around the world
and an award-winning sustainability profile and focus going forward. By taking
a prominent and visible position alongside the company’s customer and consumer
brands in all its print ads and TV commercials, SCA aims to further strengthen
the awareness and perception of SCA as a leading global hygiene and forest
products company and as a solid, and trustworthy brand”, says Jan Johansson,
President and CEO, SCA.

of how the endorsement might look.

“Our ambition is to increase the awareness and perception of SCA. By
connecting SCA and its customer and consumer brands, the information to our
stakeholders gets even more transparent. An important platform to build the
SCA brand is Team SCA’s participation in the Volvo Ocean Race with an
all-female crew. This strengthens the perception of SCA and our brands, such
as TENA, Tork, Lotus, Libresse, Tempo and Libero even further,” says Joséphine
Edwall-Björklund, Senior Vice President, Group Function Communications.

SCA is a leading global hygiene and forest products company. The Group
develops and produces sustainable personal care, tissue and forest products.
Sales are conducted in about 100 countries under many strong brands, including
the leading global brands TENA and Tork, and regional brands, such as Libero,
Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private
forest owner, SCA places considerable emphasis on sustainable forest
management. The Group has about 44,000 employees. Sales in 2013 amounted to
approximately SEK 93bn (EUR 10.7bn). SCA was founded in 1929, has its
headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For
more information, visit

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Boo Ehlin
VP Media Relations
+46 8 788 51 36
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