Supermodel Kate Upton to Celebrate #EXPRESSJEANS at EXPRESS Times Square: Fans
Invited to Attend
NEW YORK, July 1, 2014
NEW YORK, July 1, 2014 /PRNewswire/ --Iconic American retailer, EXPRESS, Inc.
(NYSE: EXPR) is thrilled to announce that brand ambassador Kate Upton will
debut her first advertising campaign for EXPRESS. The launch of the fall 2014
denim campaign with Upton makes her the first celebrity spokesperson to grace
the brand's advertising in more than a decade. Upton will celebrate the launch
with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the
recently opened EXPRESS Times Square store in New York City on Tuesday, July
Supermodel Kate Upton to Celebrate #EXPRESSJEANS at EXPRESS Times Square on
Available in-store and online at express.com beginning July 7^th, the denim
collection features updated fabrics, washes, premium tailoring and new fashion
details, giving it a unique take on Upton's beloved jeans. "I grew up wearing
EXPRESS jeans," said Upton. "When I'm not dressing for the red carpet, I love
to dress up in a pair of great fitting jeans and boots. It's my go-to look."
With styles ranging from acid wash mid-rise to sleek and sexy indigo
high-rise, the collection is an absolute reflection of Upton's iconic style.
To celebrate the campaign launch, EXPRESS will kick-off festivities at 6:00
p.m. with a two-hour shopping event where the first 25 customers to spend
$200.00 or more will win a meet and greet with Upton.^1 Additionally, all
event attendees will receive an exclusive 25 percent discount between 6:00 –
8:00 p.m.^2 Get in on the behind-the-scenes action by following #EXPRESSJEANS
on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).
RSVP to EXPRESS@vogue.com through Monday, July 7^th for your chance to attend
a private A-list event at one of New York City's major fashion destinations.
Space is limited and RSVPs will be granted on a first come, first served
WHAT: A Date with Denim and Kate Upton
WHEN: Tuesday, July 8^th
6:00 – 8:00 p.m.
WHERE: EXPRESS Times Square
New York, NY 10036
About Kate Upton:
Kate Upton recently appeared opposite Cameron Diaz and Leslie Mann in the Fox
hit comedy, "The Other Woman."Upton quickly rose to international supermodel
status since her career began in 2008. One of the few models who is able to
balance a mainstream and modern appeal, she has appeared on top magazine
titles across the globe, from Vogue, Vanity Fair, Harper's Bazaar, V and Love
to Sports Illustrated, Cosmopolitan and Esquire.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the 20 to 30 year old customer. The Company has over 30
years of experience offering a distinct combination of fashion and quality for
multiple lifestyle occasions at an attractive value addressing fashion needs
across work, casual, jeanswear, and going-out occasions. The Company currently
operates more than 600 retail and factory outlet stores, located primarily in
high-traffic shopping malls, lifestyle centers, and street locations across
the United States, Canada and Puerto Rico.EXPRESS merchandise is also
available at franchise stores in the Middle East and Latin America. The
Company also markets and sells its products through the Company's e-commerce
1. Limit one photo per person. All sales are final. Minimum purchase
requirement amount is net of any discounts. Sales tax is not included in the
total minimum purchase calculation. Photo opportunity is not transferable.
Express reserves the right to provide a substitute gift of similar value
should the Kate Upton become unavailable for reasons beyond EXPRESS' control.
2. Excludes watches, fragrance, clearance, and gift cards. Discount available
on regular-priced merchandise during the event on July 8, 2014 from 6-8 p.m.
only. Not valid on previous purchases or with any other coupon.
Photo - http://photos.prnewswire.com/prnh/20140630/123278
Logo - http://photos.prnewswire.com/prnh/20130910/NY76292LOGO
SOURCE EXPRESS, Inc.
Contact: Niki Evans, firstname.lastname@example.org, 646-502-4812
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