British Muslims Identify Hydration as Number One Health Concern During Ramadan

British Muslims Identify Hydration as Number One Health Concern During Ramadan

  PR Newswire

  SOUTHAMPTON, England, July 1, 2014

SOUTHAMPTON, England, July 1, 2014 /PRNewswire/ --

Last weekend the UK's 2.7 million Muslims celebrated the start of Ramadan, the
month of fasting. Those who are fasting must not eat or drink between dawn and
dusk, which this summer could be as many as 20 hours every day in the UK.
Observing the fast is a vital part of Muslim faith, however, it can be
challenging, especially during the long summer days.

A survey of British Muslims conducted by Clinova found: 

  *49% identified hydration as their main health concern during Ramadan
  *81% hadissues with hydration whilst fasting
  *Lack of concentration, which may be caused by not being at optimum
    hydration levels is a worry for 39%

The survey highlighted that while understanding of the importance of hydration
during Ramadan is high,many British Muslims underestimate how much they need
to drink every day and 57% find it difficult to drink enough to remain
adequately hydrated during the non-fasting night hours.

Muslim organisations are also warning those fasting to take precautions. The
Muslim Council of Britain which is the UK's largest Muslim organisation has
this year issued guidelines advising how to stay healthy and hydrated during

Traditionally the fast is broken by eating dates and the survey showed that
85% of people also use water to rehydrate during non-fasting hours, however
pharmacist Adil Naeem, explains that: "Hydration during Ramadan is a concern
for Muslims and it is important to keep hydrated. When someone's optimum
hydration levels are not maintained, such as after fasting, water alone is not
always the best way to hydrate. This is because optimum hydration involves
electrolytes and salts, and our bodies need to replenish these to absorb water
effectively, therefore it is best to hydrate with water that is mixed with
oral rehydration salts that contain glucose, sodium and electrolytes."

Oral rehydration salts are a scientifically balanced formula of electrolytes,
glucose & minerals that are designed to aid the optimum absorption of water.
O.R.S Hydration Tablets from Clinova are a convenient soluble tablet form of
the oral rehydration salts formula that come in three great tasting flavours;
lemon, blackcurrant and strawberry.

Top tips to help with hydration during Ramadan: 

1.Try to stay hydrated: Make sure you hydrate properly when you break the
    fast - it is recommended that you drink eight glasses of water a day, if
    you require additional hydration, then combine water with oral rehydration
    salts such as O.R.S Hydration Tablets.
2.Watch your diet: Try to eat foods such as fresh fruits and vegetables,
    which are rich in fibre and contain a lot of liquid, which will help to
    rehydrate you.
3.Try to keep cool: Taking cold showers, staying out of the sun and wearing
    loose clothes can help you stay cool throughout the summer.
4.Find the right time to work out: Exercise can quickly affect your
    hydration levels, so choose a time to exercise that will minimise this,
    such as 2 hrs after Iftar, and try to maintain your hydration levels.
5.Take care of yourself and others: Fasting can be challenging, especially
    during the long summer days, if you have an existing medical condition,
    then you should consult with a medical professional if you wish to fast.
    There are exemptions to fasting for the medically infirm, pregnant and
    breastfeeding women and travellers. 

About O.R.S 

O.R.S Hydration Tablets are available in 22 countries, and set to be available
in 58 countries by the end of 2015.

O.R.S Hydration Tablets can be found in over 7000 retailers in the UK
including Tesco, Boots, Asda, Morrisons, Lloyds Pharmacy and Day Lewis

For more information on O.R.S including details on why the formula is so
effective in maintaining an optimum fluid balance go to:

About Clinova 

Clinova is a fast growing UK based, global consumer healthcare group. Clinova
has gone through extensive research and development to produce and market a
range of successful consumer healthcare and medical products. Based in
Southampton, Clinova is continuing to develop new products and open up new
markets with the aim of making the world a healthier place.

Contact: ClinovaBruce Carlin, National Sales Executive
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