Colorhouse Paint Introduces the Mercantile Color Collection Exclusively for
Timeless Collection of 36 Low Odor, Zero VOC Colorhouse Interior
Paint Hues Available Exclusively in Partnership With Rejuvenation
PORTLAND, OR -- (Marketwired) -- 07/01/14 -- Specializing in paint
formulated without volatile organic compounds (VOCs), Colorhouse
(formerly YOLO Colorhouse) today announced an agreement to provide an
exclusive palette of 36 interior hues to Rejuvenation, the general
store for home improvement projects that add real value to homes,
buildings and projects. The Mercantile Color Collection will be
available for color sampling through 8 oz. Colorspot real paint
samples and fandecks in Rejuvenation stores, and gallons can be
ordered for $44 per gallon exclusively through
http://www.mercantilecolorcollection.com starting on July 1, 2014.
Designed for the modern pioneer, the collection is inspired by
history, when quality items for the home were purchased from one
general store location and made to last.
"From artist-crafted color to hand-crafted lighting, Colorhouse and
Rejuvenation both create products whose quality, authenticity, and
sustainability reflect the spirit of our shared birthplace: Portland,
Oregon," said Janie Lowe, Colorhouse co-founder and artist. "With our
shared focus on sustainability and beauty, Rejuvenation is a perfect
retail partner for this classic color palette."
The Mercantile Color Collection is comprised of 36 exclusive colors,
organized into six color families named after bulk items available at
traditional general stores: Chalk (whites), Tea (warm neutrals), Seed
(greens), Denim (blues), Flint (cool neutrals), and Spice (yellows,
"As a go-to resource for classic, American-crafted lighting, house
parts and hardware for homes old and new, Rejuvenation is committed
to providing sustainable products handcrafted in America," said Marta
Benson, senior vice president of Rejuvenation. "We are thrilled to
partner with Colorhouse to serve home and business owners who rely on
Rejuvenation for home improvement solutions that stand the test of
Rejuvenation sells to both consumers and trade via its catalogs; at
retail stores in Portland, Ore., Seattle, Los Angeles and Berkeley;
and through the company's websi
Entrepreneurial duo and self-confessed color nerds
Virginia Young and Janie Lowe redefined the paint category in 2005
with Colorhouse (formerly YOLO Colorhouse), an environmentally
responsible paint company. With harmonious, artist-crafted color
palettes, Colorhouse makes choosing color for your home simple.
Colorhouse low odor paints have premium performance and contain no
VOCs (volatile organic compounds) no reproductive toxins, no chemical
solvents, and no toxic fumes/HAPs-free. Colorhouse's sustainable
approach has won the respect of designers, architects, homeowners and
environmentalists nationwide. Join our Color Community on Facebook,
Pinterest, and Instagram.
Learn more about Colorhouse here: www.colorhousepaint.com.
Founded in Portland, Ore., in 1977, Rejuvenation
serves as a general store of functional and beautiful goods for home
improvement projects that add real value to homes, buildings and
projects. From classic American-crafted lighting and timeless
hardware to useful house parts and home goods, Rejuvenation's
high-quality products are inspired by history, designed for modern
consumers and made to last. Throughout its history, Rejuvenation has
provided home improvement resources, products, and education to home
and business owners who restore and rejuvenate their homes and
communities. A member of the Williams-Sonoma Inc. family of brands,
Rejuvenation sells its products by catalog; at retail stores in
Portland, Seattle, Los Angeles and Berkeley, Calif.; and via the
company's website, www.rejuvenation.com.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty
retailer of high-quality products for the home. These products,
representing eight distinct merchandise strategies -- Williams-Sonoma
(cookware and wedding registry), Pottery Barn (furniture and wedding
registry), Pottery Barn Kids (kids' furniture and baby registry),
PBteen (girls' bedding and boys' bedding), West Elm (modern furniture
and room decor), Williams-Sonoma Home (luxury furniture and
decorative accessories), Rejuvenation (lighting and hardware) and
Mark and Graham (personalized gifts and gifts for the home) -- are
marketed through e-commerce websites, direct mail catalogs and 589
stores. Williams-Sonoma, Inc. currently operates in the United
States, Canada, Australia and the United Kingdom, offers
international shipping to customers worldwide and has an unaffiliated
franchisee that operates 27 stores in the Middle East.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2611414
High-resolution photos available
Rejuvenation Media Contact:
Colorhouse Media Contact:
Press spacebar to pause and continue. Press esc to stop.