Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board

Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board 
Co-Founder of Intermix, the Parent Company of MySpace, to Aid in
Development and Growth of High Performance Beverage 
CAVE CREEK, AZ -- (Marketwired) -- 07/01/14 --  High Performance
Beverage Co. (OTCQB: TBEV) (the "Company") is pleased to announce the
appointment of Mr. Joseph W. Abrams to their Advisory Board. 
Joseph W. Abrams is well known as one of the original co-founders of
personal computer software pioneer, The Software Toolworks, which was
sold to Pearson, Plc in 1994 for $462 milllion. Mr. Abrams also
co-founded Intermix, the parent company of MySpace in 1998.  
Over the years, Mr. Abrams has obtained an expertise in helping
early-stage, publicly held technology companies reach the next phase
of growth. He also specializes in working with micro-cap and
small-cap companies in order to build shareholder value. Mr. Abrams
currently sits on several Executive and Advisory Boards and also
works in various advisory capacities for several well-known private
and public companies.  
Mr. Abrams holds a BA, MBA and JD. He earned his Bachelor's Degree in
Economics from the State University of New York College at Buffalo
and holds an MBA in Finance and Marketing from William E. Simon
Graduate School of Business at the University of Rochester. 
Toby McBride, High Performance Beverage Company CEO, stated, "We are
honored to announce the addition of Joseph Abrams to our Advisory
Board. Mr. Abrams brings great depth of knowledge in working with
both star-ups and micro-cap companies. We are confident that his
experience will be instrumental in the decision making process of
taking our company to the next level." 
Joseph W. Abrams stated, "After careful due diligence of the brand,
concept and product, I was impressed with the potential that High
Performance Beverage brings to the beverage market space. I believe
that with proper time and guidance, Throwdown High Performance
beverage has the ability to compete with its much larger competitors.
I am happy to bring my vast business expertise and ingenuity in
helping High Performance Beverage become a truly competitive growth
company in the sports beverage industry." 
High Performance Beverage expects to continue adding highly qualified
and seasoned professionals with varying expertise to its Advisory
Board over the next several months. 
About High Performance Beverage Company 
High Performance Beverage Company has created a new beverage segment,
under the trade name, Throwdown Performance Beverages, which
manufactures and distributes a line of sport performance beverages.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase blood
flow, thereby giving the body the necessary fuel to power through a
specific event or throughout the day. Our unique blends are designed
to bridge the gap between supplements, energy and hydration drinks,
ultimately broadening our appeal and providing access to an expanding
target market. High Performance beverages are sugar free and
extremely low in both calories and caffeine. This positioning makes
High Performance Beverage Co. beverages first to market with a
sustainable competitive advantage. 
Safe Harbor  
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These statements appear in a number of places in
this release and include all statements that are not statements of
historical fact regarding the intent, belief or current expectations
of High Performance Beverage Company, its directors or its officers
with respect to, among other things: (i) financing plans; (ii) trends
affecting its financial condition or results of operations; (iii)
growth strategy and operating strategy. The words "may," "would,"
"will," "expect," "estimate," "can," "believe," "potential" and
similar expressions and variations thereof are intended to identify
forward-looking statements. Investors are cautioned that any such
forward-looking statements are not guarantees of future performance
and involve risks and uncertainties, many of which are beyond High
Performance Beverage Company's ability to control, and that actual
results may differ materially from those projected in the
forward-looking statements as a result of various factors. More
information about the potential factors that could affect the
business and financial results is and will be included in High
Performance Beverage Company's filings with the Securities and
Exchange Commission. 
High Performance Beverage Co.
Public Relations and Shareholder Information 
Joseph M. Vazquez III 
Phone: (800) 767-9396
Email: infinityglobalconsulting@gmail.com 
 
 
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