Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board

Joseph W. Abrams Appointed to High Performance Beverage's Advisory Board  Co-Founder of Intermix, the Parent Company of MySpace, to Aid in Development and Growth of High Performance Beverage  CAVE CREEK, AZ -- (Marketwired) -- 07/01/14 --  High Performance Beverage Co. (OTCQB: TBEV) (the "Company") is pleased to announce the appointment of Mr. Joseph W. Abrams to their Advisory Board.  Joseph W. Abrams is well known as one of the original co-founders of personal computer software pioneer, The Software Toolworks, which was sold to Pearson, Plc in 1994 for $462 milllion. Mr. Abrams also co-founded Intermix, the parent company of MySpace in 1998.   Over the years, Mr. Abrams has obtained an expertise in helping early-stage, publicly held technology companies reach the next phase of growth. He also specializes in working with micro-cap and small-cap companies in order to build shareholder value. Mr. Abrams currently sits on several Executive and Advisory Boards and also works in various advisory capacities for several well-known private and public companies.   Mr. Abrams holds a BA, MBA and JD. He earned his Bachelor's Degree in Economics from the State University of New York College at Buffalo and holds an MBA in Finance and Marketing from William E. Simon Graduate School of Business at the University of Rochester.  Toby McBride, High Performance Beverage Company CEO, stated, "We are honored to announce the addition of Joseph Abrams to our Advisory Board. Mr. Abrams brings great depth of knowledge in working with both star-ups and micro-cap companies. We are confident that his experience will be instrumental in the decision making process of taking our company to the next level."  Joseph W. Abrams stated, "After careful due diligence of the brand, concept and product, I was impressed with the potential that High Performance Beverage brings to the beverage market space. I believe that with proper time and guidance, Throwdown High Performance beverage has the ability to compete with its much larger competitors. I am happy to bring my vast business expertise and ingenuity in helping High Performance Beverage become a truly competitive growth company in the sports beverage industry."  High Performance Beverage expects to continue adding highly qualified and seasoned professionals with varying expertise to its Advisory Board over the next several months.  About High Performance Beverage Company  High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.  Safe Harbor   This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.  High Performance Beverage Co. Public Relations and Shareholder Information  Joseph M. Vazquez III  Phone: (800) 767-9396 Email: infinityglobalconsulting@gmail.com     
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