George Foreman® Brings New "#Grillfriend" Home with Multi-Platform Advertising Campaign

George Foreman® Brings New "#Grillfriend" Home with Multi-Platform Advertising

PR Newswire

MIDDLETON, Wis., July 1, 2014

MIDDLETON, Wis., July 1, 2014 /PRNewswire/ -- George Foreman® grills is
heating up the airways with a new television commercial and multi-platform
advertising campaign, "Meet My Grillfriend!" The brand's first television spot
in three years introduces a new and improved grill line-up, highlighting
advanced features designed to meet consumer's needs. In addition, George
Foreman is launching mobile advertising, social media initiatives and rolling
out six new models of grills at key retailers in an effort to encourage
consumers to create fast, easy and healthy meals at home.

Visit for more information, tips, recipes and
promotions. #Grillfriend

To engage new consumers and excite current fans, the George Foreman "Meet My
Grillfriend" commercial promotes new grill features by focusing on the
pitfalls of a text-driven culture. The spot shows a busy dad preparing dinner
for his family and sending a quick text to his wife, writing about making
dinner with "my grillfriend," which is autocorrectedto "girlfriend." Instead
of finding his "girlfriend" at her home, she sees the delicious, healthy meal
her husband prepared for the family with a George Foreman grill.

The 30-second commercial was created in partnership withThe Impact Group,
part of the NBC Owned Stations division of NBCUniversal, and is airing on NBC
stations in top markets,New York, Chicago, Los Angeles, San Francisco, San
Diego, Dallas-Ft. Worth and Minneapolis. The commercial includes a key
retailreference to Target and Wal-Mart, targeting key consumers.

"We're thrilled to be back on TV as we introduce a comprehensive multi-purpose
advertising plan with new and improved George Foreman grills that provides
consumers with a fast, easy, andconvenient way to prepare healthy meals at
home," said Dann Provolo, Division Vice President of Marketing of Spectrum
Brands. "The George Foreman brand was looking for a way to economically
leverage advertising touch points and entice people to purchase a new grill,
or upgrade their current George Foreman grill models based on our exciting

The new and improved George Foreman grills are available now in stores
nationwide and range in size from two – nine servings. The fresh line-up
includes innovative features aimed at the health conscious, busy consumer.
Grill enthusiasts will continue to "Lose the Fat, Not the Taste," with
George's patented, fat-removing design that removes up to 42% of the fat*,
while enjoying an upgraded 35% faster heat-up time. These grills also feature
highly durable grill plates offering a choice between the new, advanced George
Tough coating andsearing temperature withceramic coating. Both types of
plates are non-stick, removable and dishwasher safe; making clean-up a

Find George Foreman on Facebook, Twitter, Pinterest and visit for more information, tips, recipes and
promotions. #Grillfriend

*From1/4 lb. Uncooked 80/20 Ground Chuck.

About George Foreman
George Foreman® is a global leader and manufacturer of electric grills.
Committed to developing innovative products that provide great-tasting food,
George Foreman strives to make foods faster and more convenient and is a
subsidiary of Spectrum Brands Holdings. For more information about George
Foreman, visit or become a fan of George Foreman
Cooking on Facebook, Twitter and Pinterest.

AboutSpectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and
diversified consumer products company and a leading supplier of consumer
batteries, residential locksets, residential builders' hardware, faucets,
shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control
products, and personal insect repellents. Helping to meet the needs of
consumers worldwide, our Company offers a broad portfolio of market-leading,
well-known and widely trusted brands including Rayovac®, Kwikset®, Weiser®,
Baldwin®, National Hardware®, Pfister™, Remington®, VARTA®, George Foreman®,
BLACK+DECKER™, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature's
Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®,
Repel®, Hot Shot® and Black Flag®.Spectrum Brands'products are sold by the
world's top 25 retailers and are available in more than one million stores in
approximately 140 countries. Based inMiddleton, Wisconsin,Spectrum Brands
Holdingsgenerated net sales of approximately$4.1 billionin fiscal 2013. For
more information,

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SOURCE George Foreman

Contact: ShopPR, Stephanie Holtz/Mollie Charnas,, 212.829.1111
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