Criteo's AD-X Tracking Updates Optimization Tools to Support Twitter's Ad Products

  Criteo's AD-X Tracking Updates Optimization Tools to Support Twitter's Ad

Companies Collaborating to Develop Custom Measurement Solution for Tracking
Mobile App Installs

PR Newswire

PALO ALTO, Calif., June 30, 2014

PALO ALTO, Calif., June 30, 2014 /PRNewswire/ --Criteo (NASDAQ: CRTO), a
leading global technology company that specializes in digital performance
advertising, today announced its in-app measurement solution, AD-X Tracking,
is working with Twitter as part of the Mobile App Promotion program. Working
in collaboration with Twitter, Criteo is developing a custom measurement
solution for tracking mobile app install campaigns. Initial results during the
beta period have been very strong for mobile performance advertisers, one of
the more competitive marketing environments today.

AD-X Tracking by Criteo

"We are confident that Twitter's targeting capabilities and global scale will
provide an effective channel for us to continue to increase the number of
mobile users for," said Michael DeHart, Senior Marketing Manager,
Mobile at "With the release of Twitter's new ad formats, we are
very excited to run a mobile campaign with them whilst using Criteo's AD-X
Tracking to measure the lifetime value of the downloads that they generate."

AD-X Tracking offers a comprehensive attribution and user Life-Time-Value
solution that monitors clicks, installs and in-app events to provide
up-to-the-minute metrics regarding mobile app usage and engagement. The
technology lets you monitor and report your mobile app or website's success
while offering global insight into your app campaign's results from various
advertising sources.

"The opportunity to partner with one of the world's best known social networks
and offer clients a lens into their new Twitter App Promotion campaigns is
very exciting for everyone," said David Philippson, Managing Director of Ad-X
Tracking, Criteo. "Having grown from measuring a few dozen mobile ad networks
in 2010 to supporting more than 450 ad networks, social networks, DSPs,
exchanges, PPC platforms and direct publishers, we see this partnership with
Twitter as a massive opportunity for scale with our clients."

Since its acquisition by Criteo in late 2013, AD-X Tracking has seen
exponential growth by helping take the guesswork out of mobile advertising
through analyzing and optimizing mobile advertising spend. App developers
continue to rely on AD-X Tracking to increase the number of in-app events and
gain detailed user insights at no additional cost.

For more information about Criteo's AD-X Tracking, please visit or contact

About Criteo
Criteo is a global leader in digital performance advertising, working with
over 5,000 companies around the world. Criteo has over 800 employees in
offices across the U.S., Europe and Asia serving more than 40 countries.

For more information, please visit



Contact: Scott Samson, PR Manager, North America, Criteo,,
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