Miki Racine Berardelli to Join Chico's FAS, Inc. as President, Digital Commerce and Chief Marketing Officer

    Miki Racine Berardelli to Join Chico's FAS, Inc. as President, Digital
                     Commerce and Chief Marketing Officer

PR Newswire

NEW YORK, June 30, 2014

NEW YORK, June 30, 2014 /PRNewswire/ -- Chico's FAS, Inc. announces that Miki
Racine Berardelli will be joining the company as President, Digital Commerce,
Chief Marketing Officer and Executive Vice President Chico's FAS, Inc.

Miki Racine Berardelli to Join Chico’s FAS, Inc. as President, Digital
Commerce and Chief Marketing Officer

A dynamic industry leader, Ms. Berardelli is rich with experience and skills
that span a spectrum of customer-based strategies and marketing initiatives.
She joins Chicos FAS, Inc. from Tory Burch, where she held the position of
Chief Marketing Officer. Prior to that, she was Senior Vice President of
Marketing at Ralph Lauren.

Ms. Berardelli has been recognized as one of the "Top Women in Cross-Channel
Retail" and as one of Brand Innovators "Top 50 Women Brand Marketers." She has
also served on the board of Shop.org, the digital division of the National
Retail Federation, for the past seven years. Herbert Mines Associates, New
York City, conducted the search for Ms. Berardelli.

David F. Dyer, President and CEO and Chico's FAS, said of Ms. Berardelli's
appointment, "We couldn't be more thrilled. Miki will be joining an already
talented team at a very exciting moment. We've repeatedly stressed that a
commitment to omni-channel innovation and customer-focus lie at the center of
our company's multiple growth strategies.Miki's talent and versatility will
play a vital leadership role across all of our marketing efforts and in
particular how we advance and align e-commerce, digital marketing, social
media, and other ways to drive our company's growth in today's ever-changing
retail landscape."

Ms. Berardelli's responsibilities will include oversight of Chico's, White
House Black Market, Soma and Boston Proper's e-commerce efforts, as well as
customer analytics, digital marketing, social media, and strategic planning.

Ms. Berardelli will be based at the company's headquarters in Fort Myers,
Florida.

ABOUT CHICO'S FAS, INC.
The Company, through its brands – Chico's, White House | Black Market, Soma
Intimates, and Boston Proper, is a leading omni-channel specialty retailer of
women's private branded, sophisticated, casual-to-dressy clothing, intimates,
complementary accessories, and other non-clothing items.

As of May 3, 2014, the Company operated 1,496 stores in the United States,
Canada and Mexico. The Company's merchandise is also available at
www.chicos.com, www.whbm.com, www.soma.com, and www.bostonproper.com.

Photo - http://photos.prnewswire.com/prnh/20140630/123104

SOURCE Chico's FAS, Inc.

Website: http://www.chicosfas.com
Contact: Lynn Willis, Vice President, Public Relations, Chico's FAS, Inc.,
(212) 524-6318, lynn.willis@chicos.com
 
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