Local Corporation’s Havvit™ Shopping App Secures Industry Recognition

  Local Corporation’s Havvit™ Shopping App Secures Industry Recognition

Business Wire

IRVINE, Calif. -- June 26, 2014

Local Corporation (NASDAQ: LOCM), a leading local advertising technology
company, announced that its Havvit™ shopping app has received award
recognition from three major industry award organizations.

Powered by the company’s patented Krillion® local shopping platform, Havvit
was selected by The Academy of Interactive and Visual Arts to receive a 2014
Communicator Award of Distinction; was a finalist for MediaPost’s 2014 Appy
Awards; and is an official Honoree in The 18^th Annual Webby Awards in the
Shopping (Handheld Devices) category presented by the International Academy of
Digital Arts and Sciences.

“Being recognized by three esteemed industry organizations is testament to
Havvit’s capabilities and its ability to influence on-the-go consumers
throughout the shopping experience from Discovery to Decision™,” said Fred
Thiel, Local Corporation chairman and chief executive officer. “We are honored
to receive this prestigious recognition for Havvit and Krillion, and look
forward to continuing to provide innovative shopping solutions and
technology.”

Local Corporation’s Havvit app, one of the first local shopping apps of its
kind, delivers a highly personalized and intuitive shopping experience. Havvit
supports mobile consumers, allowing them to track savings, compare prices and
find products nearby, all from their pre-selected favorite stores and brands.

The latest version of Havvit incorporates Krillion’s StockCheck™ technology,
which provides real-time inventory availability, and informs shoppers if the
product they want is in stock and available at nearby stores. It also includes
Krillion’s smart price comparison feature that alerts shoppers if the product
they are looking for is available at a lower price from another retailer
nearby. Download the free, iOS® 7-compatible Havvit app from iTunes®
(http://bit.ly/1d8Y111).

The Communicator Awards is an annual competition honoring the best in
advertising, corporate communications, public relations and identity work for
print, video, interactive and audio. With over 6,000 entries received from
across the US and around the world, the Communicator Awards is the largest and
most competitive awards program honoring creative excellence for
communications professionals. The Communicator Awards are judged and overseen
by the Academy of Interactive and Visual Arts (AIVA), a 600+ member
organization of leading professionals from various disciplines of the visual
arts dedicated to embracing progress and the evolving nature of traditional
and interactive media.

The Appys honor extraordinary applications on all platforms: mobile, social
and web-based. They are unbiased to an app's format, platform or device;
instead they focus on the best apps in a diverse range of categories, from
Games and News, to Health and Fitness, Social Networking, Photography and many
others.

The Webby Awards is the leading international award honoring excellence on the
Internet. Established in 1996, The Webby Awards is presented by the
International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member
judging body is comprised of leading web experts, business figures,
luminaries, visionaries and creative celebrities, and other Internet
professionals. The Webby Awards received nearly 12,000 entries from all 50
states and over 60 countries worldwide this year.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising technology
company that connects millions of online and mobile consumers with businesses
and products through a variety of innovative digital advertising solutions.
The company’s patented Krillion® local shopping platform aggregates, localizes
and distributes dynamic, national and regional retail shopping content, from
approximately 120,000 store locations, representing nearly 3 million localized
products. For more information, visit: http://www.localcorporation.com or
http://www.krillion.com. To download the company’s iOS® 7-compatible Havvit™
shopping app, go to: iTunes® (http://bit.ly/1d8Y111).

Forward-Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license.

Contact:

Investor Relations Contact:
LHA
Kirsten Chapman, 415-433-3777
local@lhai.com
or
Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
 
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