Franklin Covey Co. Launches The 7 Habits of Highly Effective People Signature Edition 4.0 Work Session and New Living the 7

  Franklin Covey Co. Launches The 7 Habits of Highly Effective People
  Signature Edition 4.0 Work Session and New Living the 7 Habits App

   Re-Created, Updated 7 Habits Work Session is ‘The Operating System’ That
             Builds Leaders at Every Level in Every Organization

Business Wire

SALT LAKE CITY -- June 26, 2014

Franklin Covey Co. (NYSE: FC) today announced the launch of its newly
re-created and updated The 7 Habits of Highly Effective People® Signature
Edition 4.0 work session, which includes the new Living the 7 Habits™ app for
iOS and Android users.

(Join Franklin Covey’s 170-city preview of the new 7 Habits of Highly
Effective People Signature Edition 4.0 solution to understand how The 7 Habits
can be implemented within an organization to help individuals and teams become
more effective. To register visit or call

The release of the new work session marks 25 years of Franklin Covey helping
thousands of organizations and millions of people around the world to improve
their effectiveness, as they have learned, applied and lived the 7 Habits,
both personally and professionally.

“The 7 Habits work session can be the foundation for transforming any culture
into a ‘winning culture,’” said Bob Whitman, CEO, Franklin Covey Co. “Culture
is an organization’s most powerful, competitive advantage. But, winning
cultures don’t happen by accident. They are intentionally created by leaders
who engage their employees’ hearts, minds and talents around the
organization’s values and priorities, and do so in a way that allows them to
achieve even better results in the future. With the 7 Habits as the framework
and ‘the operating system,’ people at every level in any organization can
learn to lead themselves and work more effectively with others to achieve
critical objectives. Institutionalizing the 7 Habits can have a tremendous
effect on the results organizations achieve, every day.”

The 7 Habits work session is based on content from The 7 Habits of Highly
Effective People, authored by Stephen Covey, which is considered one of the
most profound and impactful books ever written on personal effectiveness,
leadership development and change. This year marks the 25^th anniversary of
the publishing of The 7 Habits book, which has sold more than 25 million
copies in 52 languages worldwide.

What differentiates The 7 Habits from other leadership work sessions is its
unique, proprietary content, which has global appeal, and is an inside-out
approach to leadership development. The principles taught in the work session
are universal, timeless, cross-cultural and have been widely accepted, as
such. The work session was specifically designed to not only help participants
learn the 7 Habits, but to use the processes and tools so they actually live
the 7 Habits on a daily basis, becoming more effective leaders.

“The 7 Habits work session aligns timeless principles of effectiveness with
modern technology and practices,” said Catherine Nelson, Vice President,
Leadership and Customer Loyalty Practices, Franklin Covey. “Regardless of
their individual competence, employees will not have sustained and lasting
success unless they are able to effectively lead themselves, and influence,
engage and collaborate with others, as well as continuously improve and renew
their capabilities. These elements are at the heart of individual, team and
organizational effectiveness.”

The 7 Habits of Highly Effective People Signature Edition 4.0 Work Session

More relevant than ever, The 7 Habits work session contains the proven 7
Habits personal leadership operating system. It develops leadership
effectiveness at three levels:

Individual: Develops increased maturity, greater productivity and the ability
to manage one’s self, as well as the ability to execute critical priorities
with laser-like focus and careful planning.

Team:  Increases team engagement, morale, collaboration, improved
communication skills, and strengthened relationships.

Organizational: Creates a framework for creating a highly effective culture,
as well as developing current and high-potential leaders that model both
competence and character.

The work session drives organizational success by helping participants gain
the paradigms and practices of effective people (leaders). It was developed
with an intense focus on helping participants internalize and sustain the
following 20 Practices that change the way teams work together:

Highly Effective Practices
Private Victory                         Public Victory
Habit 1: Be Proactive                   Habit 4: Think Win-Win
        Pause and Respond based on                Build Your Emotional Bank
 1.   Principles and Desired             11.  Account With Others
  2.    Use Proactive Language              12.   Have an Abundance Mentality
  3.    Focus on Your Circle of             13.   Balance Courage and
        Influence                                 Consideration
  4.    Become a Transition Person          14.   Consider Other People’s Wins
                                                  as Well as Your Own
                                     15.  Create Win-Win Agreements
Habit 2: Begin With the End in Mind       Habit 5: Seek First to Understand,
                                          Then to Be Understood
  5.    Define Outcomes Before You          16.   Practice Empathic Listening
 6.   Create and Live by a Personal    17.  Respectfully Seek to Be
        Mission Statement                         Understood
Habit 3: Put First Things First           Habit 6: Synergize
  7.    Focus on Your Highest               18.   Value Differences
  8.    Eliminate the Unimportant           19.   Seek 3^rd Alternatives
  9.    Plan Every Week
 10.  Stay True in the Moment of           
                                          Habit 7: Sharpen the Saw
                                     20.  Achieve the Daily Private

Following completion of the work session, participants will experience the
Greater productivity                       Improved interpersonal
Strengthened relationships                 Increased influence
Ability to identify, focus and balance     Ability to take initiative
critical priorities
Leveraged creative collaboration and       Increased personal resilience and
problem solving                              capability

The updated work session includes the following new tools, activities and
More than 30 new, world-class     Beautifully designed participant materials
20 new Practices                  Modernized facilitator materials
Redesigned 7 Habits Assessment    New Living the 7 Habits mobile app
Tools to reinforce skills         Redesigned 7-week contract – 7 X 7
development                         Contract
Reference, Practice, and Skills   New Leader Implementation work session

Living the 7 Habits App

Also launching as part of the work session is the new Living the 7 Habits app,
supported in iOS and Android. It was developed to support ongoing learning and
implementation of The 7 Habits. Attendees download the app during the work
session to help facilitate learning during the training. The app features
include: Reminders to help users live the 7 Habits; Practice and Skills
reference cards; a mission statement builder; a 7 X 7 Contract with day-by-day
activities to help users live the 7 Habits for seven weeks; Big Rocks
Planning, which allows users to identify roles, add tasks, import prior tasks
and calendar tasks; membership in The 7 Habits Community; and access to the
problem/opportunity index from The 7 Habits book. (NOTE: Some features of the
app are only available to users who have completed the new 7 Habits work
session. The basic app is free and downloadable by visiting the Apple App
Store and Google Play.)

The 7 Habits Leader Implementation: Coaching Your Team to Higher Performance

Franklin Covey is also launching The 7 Habits Leader Implementation: Coaching
Your Team to Higher Performance. The new one-day work session supports the
implementation of the new 7 Habits work session for intact work teams,
divisions and organizations. The 7 Habits Leader Implementation work session
develops and applies the skills a leader needs to implement the new 7 Habits
work session inside their work team. Built on extensive global research with
clients who are highly successful at implementing the 7 Habits inside their
organizations, this new work session teaches leaders how to make  the 7 Habits
‘the operating system’ for their team, division or organization. It shows
leaders, managers and teams how to live the 7 Habits on a daily basis by
reinforcing the 7 Habits through feedback, coaching and by creating a winning

Availability, Format and Pricing


The 7 Habits of Highly Effective People Signature Edition 4.0 work session may
be delivered live or online at a client onsite by a Franklin Covey consultant,
or by a licensed client facilitator. Public work sessions (three-day) are
being offered through the American Management Association (AMA).


The work session is available live or online, in a two- or three-day format,
with the same core competencies. The three-day version significantly enables
more skill, application and practice and includes additional videos not
included in the two-day version.


The cost to attend Franklin Covey’s The 7 Habits of Highly Effective People
Signature Edition 4.0 work session (per participant) begins at $270, plus
consulting fees. Volume discounts are available. AMA pricing is from $1,995
(member) to $2,195 (non-member), which includes consulting fees. To attend an
AMA public work session, visit

The cost to attend Franklin Covey’s The 7 Habits Leader Implementation:
Coaching Your Team to Higher Performance begins at $175, plus consulting fees.

For more information about The 7 Habits of Highly Effective People Signature
Edition 4.0 visit or call 1-888-705-1776 to speak with a
Franklin Covey client partner.

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is a global company specializing in performance
improvement. Franklin Covey partners with organizations to help them achieve
results that require a change in human behavior. The company’s expertise is in
seven areas: leadership, execution, productivity, trust, sales performance,
customer loyalty and education. Franklin Covey clients have included 90
percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands
of small- and mid-sized businesses, as well as numerous government entities
and educational institutions. Franklin Covey has more than 100 offices
providing professional services in over 150 countries. For more information,


Franklin Covey
Jane Seegmiller, 801-318-3604
Debra Lund, 801-244-4474
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