National Survey Finds When It Comes To Creating Family Fun, It's All About The Small Surprises

National Survey Finds When It Comes To Creating Family Fun, It's All About The
                               Small Surprises

Cracker Jack Brand Brings the Magic of Surprise to Families across America
with the Launch of 'The Surprise Inside Project'

PR Newswire

PLANO, Texas, June 26, 2014

PLANO, Texas, June 26, 2014 /PRNewswire/ --Who doesn't love a great surprise?
Turns out, we all do, and it seems the element of surprise is the must-have
ingredient to creating the most memorable family fun moments. According to a
new survey commissioned by the Cracker Jack brand, nearly three-quarters of
American families say the best family memories involve surprises, with nearly
one-quarter (24 percent) of parents springing a surprise experience on their
families as often as once a week. While the majority of parents believe they
don't need to overspend when creating surprises for their loved ones, they
routinely spend their hard-earned money on entertainment and other big-ticket
items. Cracker Jack, the brand that has delighted families with small
surprises for more than a century, is eager to lend a hand and help parents
rediscover what they already know is true: there are so many creative ways to
have family fun together without breaking the bank.

The survey of 1,000 parents nationwide uncovered that 81 percent of
respondents wish their families could enjoy more everyday moments together and
approximately two-thirds (66 percent) don't believe they need to spend money
to "wow" their family. However, their behavior tells a different story with
nearly three-quarters resorting to actually purchasing things to keep their
families entertained (74 percent). In addition, 72 percent report that they
spend more than $20 when they want to surprise their loved ones.

In partnership with parenting expert Liz Gumbinner, publisher of the popular
Cool Mom Picks website and author of the parenting blog Mom-101, the Cracker
Jack brand today kicked off "The Surprise Inside Project" – a nationwide
movement designed to help parents create those small, but meaningful surprises
they know are missing in their families' lives.

"When it comes to making things fun for your family, bigger really isn't
always better," said Liz Gumbinner. "Sure, huge vacations are terrific. But I
always hear from my readers that the little things we do with our families can
be even more memorable. Like reading together for an extra 10 minutes at
bedtime, putting on bathing suits to wash the car in the driveway in the
summer, or cuddling up to watch a movie all together even though it's a school
night. It's so easy to get caught up in the day-to-day trials of parenting and
work, that I really try to make myself slow down and think about the little
things I can do at home that make things fun."

Beginning now through July 31, fans can visit to take part in
The Surprise Inside Project by sharing details about how they want to pull off
small, yet impactful surprises for their family and friends. Whether it's a
picnic in the park or a family movie night, the Cracker Jack brand will
fulfill hundreds of these small surprises, each up to $20 in value, and
deliver them to lucky participants in custom Cracker Jack-branded boxes. From
there, using the hashtag #CJSurprise, participants are encouraged to share via
social media a picture or video of their loved one opening up the surprise
inside the custom Cracker Jack box. Fans can visit for full
contest rules. For additional inspiration, parents can also discover content
from Gumbinner like humorous coupon books, colorful printables, and tips and
tricks for surprising their family on Cool Mom Picks.

"The goal of The Surprise Inside Project is to help families reconnect to a
timeless belief – the idea that small gestures can have big impact when it
comes to family fun," explained Haston Lewis, senior director of marketing,
Frito-Lay North America. "As a brand that has delighted families for
generations, we're excited to help consumers find new and creative ways to
bring fun to their lives. We can't wait to see what surprises they have in

The Surprise Inside Project kicks off today with an exciting family-oriented
event in New York City's famed Herald Square, running from 10 a.m. to 4:30
p.m. EDT. The experience will be complete with two larger-than-life Cracker
Jack boxes, one standing 15 feet tall and a second full of oversized popcorn
kernels and filled with small surprises for families to share. And the fun
doesn't stop there. Families can enjoy music, entertainment and Cracker Jack
samples, even personalizing boxes of Cracker Jack snacks for their family and
friends to encourage others to join The Surprise Inside Project. Even the
iconic Cracker Jack mascot, Sailor Jack, will be on hand to pose for photos
with parents and their families.

Throughout the year, the Cracker Jack brand will build on The Surprise Inside
Project with a variety of opportunities for families to engage with the brand
and bring their own special moments to life. This includes a partnership for
Macy's 4th of July Fireworks®, a spectacular event that has dazzled millions
in New York and around the country for more than 35 years. The brand is also
delighting baseball fans through its long-standing partnership with Major
League Baseball, bringing team-specific stickers to Cracker Jack packages for
the first time in more than 20 years. Consumers are invited to visit for even more surprises to come.

About Cracker Jack
Cracker Jack is one of the brands that makes up Frito-Lay North America, the
$13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is
headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate
website,, the Snack Chat blog,
and on Twitter at

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than
200 countries and territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2013, driven by a complementary food and
beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than $1 billion
each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver
top-tier financial performance while creating sustainable growth in
shareholder value. In practice, Performance with Purpose means providing a
wide range of foods and beverages from treats to healthy eats; finding
innovative ways to minimize our impact on the environment and reduce our
operating costs; providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local communities
where we operate. For more information, visit

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SOURCE Frito-Lay North America

Contact: Alexia Allina, Frito-Lay, 972-334-5664,
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