The Power To Create The Compelling: The Nikon D810 Is The HD-SLR That Delivers Unmatched Image Quality And A True Cinematic Exp

The Power To Create The Compelling: The Nikon D810 Is The HD-SLR That Delivers
           Unmatched Image Quality And A True Cinematic Experience

With Extreme Resolution, Powerful Video Features and Enhanced Performance, the
New Nikon D810 is the Essential Asset for Pro Photo and Video Applications

PR Newswire

MELVILLE, N.Y., June 26, 2014

MELVILLE, N.Y., June 26, 2014 /PRNewswire/ -- Today, Nikon Inc. announced the
D810, the next benchmark in D-SLR image quality for professional photographers
and cinematographers. The D810features a brand-new 36.3-megapixel, full-frame
FX-format sensor without an optical low pass filter (OLPF) for extreme
resolution and staggering dynamic range. Bolstered by Nikon's EXPEED 4 image
processing engine, the D810 delivers enhanced response and performance for a
wide variety of photographic, cinematic and broadcast disciplines. Whether
photographing weddings, fashion or landscapes, shooting documentary-style
cinema or video for broadcast, this is the one D-SLR that provides the
ultimate in versatility and capability.

"Once a user experiences the intense level of fine detail they are able to
render using the immersive resolution of theD810, it will be hard to imagine
a project without it," said Masahiro Horie, Director of Marketing and
Planning, Nikon Inc. "When coupled with the amazing imaging capabilities of
NIKKOR optics, the D810 becomes a powerful storytelling tool to create images
and broadcast-quality video with unprecedented detail, dynamic range and
sharpness."

Nikon's Greatest Image Quality Yet
The Nikon D810 is the pinnacle of D-SLR image quality, continuing to rival
medium format cameras thanks to a variety of Nikon technologies engineered for
professional image capture. At the core of the D810is a brand-new,
36.3-megapixel FX-format (7360 x 4912 resolution) CMOS sensor that lets
photographers wield the benefits of extremely high resolution, with rich
tonality and a broad dynamic range. This super-high resolution gives
professionals the power to capture with stellar sharpness, make massive prints
or crop liberally with confidence. The OLPF has been removed to maximize the
potential of every pixel, resulting in outstanding resolution and sharpness,
yielding images that render subtle details with striking fidelity.

Image quality further benefits from the application of Nikon's exclusive
EXPEED 4 image processing engine, which also provides enhancements to overall
performance while suppressing instances of false color and moire.
Photographing in the field or in the studio, users will see the difference
with the ability to create stunning images with unprecedented clarity in
gradation rendering, expanded dynamic range and high accuracy white balance.
Additionally, EXPEED 4 enhances noise reduction performance, and helps to
achieve a wider ISO range, from 64 to 12,800, to improve low-noise image
capture in a variety of lighting conditions. The ISO range is also expandable
from 32 (Lo-1) to 51,200 (Hi-2) letting the photographer shoot with maximum
fidelity under studio lighting or confidently capture a faintly-lit wedding
reception or other subjects in even the most challenging light.

Nikon has also implemented a myriad of new features aimed at improving overall
image quality for all types of photographers. Nikon's Advanced Scene
Recognition System with the 91,000-pixel 3D Color Matrix Meter III provides
unbelievably balanced exposures in difficult scenes. The system analyzes each
scene to recognize factors such as color, brightness and human faces with
startling precision to determine what type of subject a user is shooting. The
system then compares all the data using an image database to adjust exposure,
AF, auto white balance, i-TTL flash control and enhances subject tracking.

Further enhancing the D810's image quality, a "Clarity" setting has been added
to the available Picture Control adjustment parameters, which adjusts mid
tones to enhance details within an image. To help preserve the most amount of
detail in shadows and highlights, the new "Flat" Picture Control Profile is
now available. This Picture Control Profile allows both photographers and
filmmakers to get the widest tonal range out of their cameras for maximum
flexibility in post processing. For further customization of Picture Controls,
users are now able to make adjustments in .25 step increments for the maximum
level of custom color, saturation and brightness levels. Additionally, the
D810 employs a new highlight-weighted metering option, which detects the
brightness in a scene and determines optimum exposure, preventing blown-out
highlights, which is ideal for stage and performance capture.

Video Features Fit for Production
TheD810 has powerful video features that make it a valuable tool for any
production environment. Whether a user is looking for manual control for pro
video application or portability and lens selection for episodic broadcast,
the D810 delivers a truly cinematic experience with a wide range of
professional-oriented features:

  oBroadcast quality video: Full HD 1920 x 1080 video capture at a variety of
    frame rates, including 60/30/24p.
  oVersatile crop modes: FX and DX crop modes give users a telephoto boost
    when needed, a feature that has been very popular with camera operators
    because of its added flexibility on set.
  oFlat Picture Control profile: This neutral color profile is ideal for
    video and gives the user maximum flexibility in post-production.
  oHDMI output: The D810can relay uncompressed digital video to an external
    recorder via HDMI, while simultaneously displaying the video on the rear
    LCD display and external LCD monitor. Operators can now also record both
    to the internal card (compressed) and to the external recorder
    (uncompressed) simultaneously.
  oSmooth in-camera time-lapse and interval timer: Like the Nikon D4S, the
    D810uses an auto-exposure setting to help create super-smooth exposure
    and tonal transitions for professional results with time-lapse and
    interval-time shooting.
  oAudio control: The D810 features a built-in stereo microphone, and an
    external microphone can also be attached, such as the Nikon ME-1.
    Additionally, wide and voice frequency ranges are also now available for
    audio capture.
  oExpanded ISO for video: The ISO range is expanded for video, now
    encompassing a clean ISO 64 to a versatile 12,800. The Auto-ISO function
    is also available while recording to adapt the exposure as the light
    changes, which can eliminate the need to adjust the aperture (in manual
    mode, ISO 200- 51,200).
  oZebra stripes: A zebra pattern can be displayed during live view, making
    it easy to spot overexposed areas.
  oHighlight weighted metering: This new setting helps to prevent blown-out
    highlights in video. This is especially useful when capturing spot-lit
    stage performances or shoots with harsh directional lighting.
  oFull manual control: With the innovative Power Aperture setting, it is
    simple to adjust the exposure and depth of field on the fly while
    recording to an external recorder or SD/CF cards. In manual mode, users
    can also control shutter speed and ISO while recording. Additionally,
    white balance and exposure compensation can be adjusted prior to
    recording.
  oFull time AF: The Live View AF has been improved, and now provides faster
    full-time AF (AF-F mode).
  oNIKKOR lenses: Cinematographers and filmmakers are supported with more
    than 80 NIKKOR lenses, many of which are a popular choice for cinema
    applications because of their brilliant optical quality and
    characteristics.

Accuracy and Speed
With the ability to brandish the results of such staggering resolution,
accuracy and precision become paramount as the need for razor-sharp focus is
critical. The D810 renders every subtle detail and nuance in epic clarity,
with the enhanced Multi-Cam 3500-FX AF sensor module that utilizes new AF
algorithms for fascinating precision, even in challenging light. The focus
system also has 15 cross-type AF sensors for enhanced accuracy, and works with
the Advanced Scene Recognition System to provide accurate face detection even
through the optical viewfinder. The camera also utilizes 11 cross-type sensors
that are fully functional when using compatible NIKKOR lenses and
teleconverters (aperture value up to f/8), which is especially useful for
wildlife photography. In addition tonormal, wide area, face tracking and
subject tracking modes, the D810 also features the new Group AF mode for
enhanced accuracy, even while tracking subjects.

Despite the D810's immense imaging power, it will astound with its rapid
response and speedy performance, thanks to the implementation of the EXPEED 4
image processing engine. The addition of EXPEED 4 allows for an overall 30%
boost in performance, as well as a faster burst speed and enhancement to
overall energy efficiency. Now the D810 is capable of shooting at 5
frames-per-second (fps) at full resolution and 5:4, 6 fps in DX or 1.2x
modes, (15.4-megapixel, 25.1-megapixel, respectively), and 7 fps in DX mode
(15.4-megapixel), with battery pack. For full workflow versatility, the D810
also gives users the option to shoot in full resolution 14-bit RAW/NEF file
format or the new RAW Size Small format. This 12-bit file format is half the
resolution and approximately 1/4 the file size of full RAW files, for
increased flexibility when speedy downloads are desired or memory space is at
a premium.

Refined Controls and Construction
From all day in the studio to an extended assignment in the field, the D810
has been engineered for superior comfort and operability. When looking through
the wide and bright viewfinder with 100% coverage, users will see shooting
data displayed on an organic EL display element for maximum visibility. The
viewfinder now also features a prism coating for enhanced clarity. In
addition, the grip has been refined for comfort and ergonomics, and the "i"
button has been added for quick access to common mode-dependent settings.

Both photographers and videographers will clearly see the benefits of the new
high-resolution (1229K-dot) 3.2-inch LCD screen, which makes it simple to
check focus, review images or compose a scene. The color space of the LCD
screen can now also be fully customized, a feature that is useful for matching
monitor or print calibration settings. Using the high-resolution LCD screen,
users can also activate the new Split Screen Display Zoom function. This new
mode magnifies two separated points on the same horizontal line, making it
easier to confirm the two points are both level and in focus; a true advantage
for architecture, industrial and landscape photographers.

Inside the durable magnesium alloy structure of the D810 improvements have
also been made, including the use of a redesigned mirror sequencer / balancer
unit, which minimizes vibration during shooting to increase sharpness during
multiple frame bursts. Additionally, the electronic front curtain can now act
as an electronic front shutter when using live view or first composing through
the optical viewfinder in mirror-up mode. This new feature is useful to attain
exacting sharpness when shooting slow-shutter landscapes or astrophotography.
The shutter unit has also been tested to 200,000 cycles for years of maximum
reliability. For further durability, the body of the D810 has been thoroughly
sealed and gasketed to resist the elements, reinforcing this camera's role in
extreme production environments.

Superior System Support
Such extreme resolution requires that no compromise be made on glass, and
NIKKOR lenses are the perfect choice to complement the D810. With more than 80
FX and DX-format lenses available, NIKKOR lenses offer the ultimate in image
quality with sharpness and faithful color representation that is second to
none. To light a scene imaginatively, the D810 has a built-in flash and is
compatible with Nikon's acclaimed Creative Lighting System, including a
built-in Commander mode for controlling wireless Speedlights. The MB-D12
battery grip is also available to give users both extra grip and extra power
when it is needed most.

For wireless control, the D810 is compatible with a full range of Nikon's
remote systems, including the new wireless remote system with the WR-1 to
trigger the camera remotely. This system uses radio frequency rather than
infrared, eliminating the need for line of sight communication.

Nikon will also be making a Software Developers Kit (SDK) available in the
near future for the D810. This SDK will give third party developers the
resources needed to create applications and enhance the flexibility of the
D810.

Robust New Software Suite: Nikon Capture NX-D
Capture NX-D is Nikon's new software for processing and adjusting RAW images
captured with Nikon digital cameras. Capture NX-D is a free software
application that will replace the current Capture NX 2 program, and adds
interface and performance enhancements. In addition to RAW images, the program
can also be used to adjust JPEG and TIFF files. This new software will support
many functions needed by professional photographers, including batch image
processing, filtering and an enhanced user interface with a variety of
displays and floating palettes that are ideal for multiple monitors.
Additionally, photographers will also have the ability to adjust parameters
including exposure and white balance in RAW files, and can adjust tone curves,
brightness and contrast, as well as functions for correcting lateral color
aberration and vignetting in JPEG and TIFF files. The software also features a
new "sidecar" format, which retains and saves the adjusted image as a separate
file.

Nikon will also make available at no charge the new Picture Control Utility 2
software. This new software allows users to create custom Picture Control
profiles, which can be easily loaded into the camera.

Price and Availability
The Nikon D810 will be available in late July for the suggested retail price
(SRP) of $3299.95.* The MB-D12 battery pack is currently available for $616.00
SRP. The new Capture NX-D software package will be available mid-July for
download at no additional cost. For more information about these products,
NIKKOR lenses or to download the new Capture NX-D software, please visit
www.nikonusa.com.

Additionally, Nikon will be offering two kits designed for videographers and
filmmakers; the D810 Filmmaker's Kit consists of the D810 body, AF-S NIKKOR
35mm f/1.8G, AF-S NIKKOR 50mmm f/1.8G, AF-S NIKKOR 85mm f/1.8G lenses, 2
additional EN-EL15 batteries, ME-1 Stereo Microphone, Atomos Ninja-2 External
Recorder, and Tiffen® 67mm and 58mm Variable Neutral Density Filters
(8-Stops). For stop motion applications, the D810 Animator's Kit features the
D810 body, AF-S Micro-NIKKOR 105mm f/2.8G ED VR lens, EH-5b Power Adapter,
EP5B Power Supply Connector and Dragonframe™ Stop Motion Software plus
Dragonframe USB Keypad Controller. For more information and pricing for these
kit configurations, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at
http://www.facebook.com/nikon and get the latest news and information from
Twitter by following @NikonUSA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.
All Nikon trademarks are trademarks of Nikon Corporation.
Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

Tiffen(R) is a registered trademark of The Tiffen Company
Dragonframe (TM) is a registered trademark of DZED Systems LCC
Ninja-2 and ATOMOS are registered trademarks of ATOMOS

SOURCE Nikon Inc.

Website: http://www.nikonusa.com
Contact: MWW Group: Geoff Coalter, E: gcoalter@mww.com; Matt Kopacz, E:
mkopacz@mww.com; P: 201.507.9500; press.nikonusa.com
 
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