Summer's Bare Facts: New Survey Finds That 88 Percent of Women Would Like to Improve One Area of Their Body Before They're

Summer's Bare Facts: New Survey Finds That 88 Percent of Women Would Like to 
Improve One Area of Their Body Before They're "Bikini Ready" 
Sixty-Three Percent of Women Admit to Using "Thigh-Hiding" Tactics 
PLEASANTON, CA -- (Marketwired) -- 06/25/14 --  Summer months bring
sunshine, outdoor activities and the pressure for many women to break
out their bikinis. A recent Wakefield Research survey(1),
commissioned by ZELTIQ(R) Aesthetics, Inc. (NASDAQ: ZLTQ) (the makers
of the CoolSculpting(R) system) found that 88 percent of women would
like to improve one area of their body before they consider
themselves "bikini ready." Even for women who are in shape and
leading healthy lifestyles, the survey found that many still have
"problem areas" that they would like to improve. Seventy-four percent
of women felt their abdomen was a trouble spot and 54 percent cited
their thighs. 
"As the weather gets warmer, we see an increase in motivation to get
in shape or slim down in order to look better in lighter clothing,
including bathing suits," said Grant Stevens, MD, FACS, founder and
medical director of Marina Plastic Surgery. "Many of the women we see
in our practice are leading healthy lifestyles, but still have
'trouble spots' that they feel need improvement. For these
individuals, we often recommend a procedure like CoolSculpting, which
is a non-invasive treatment that targets underlying fat pockets
without surgery or downtime." 
Getting ready for summer -- and preparing to slip into a bikini for
the first time -- can be an intimidating process for women. The
Wakefield "Summer's Bare Facts" survey found that approximately 78
percent of women would be unwilling to post a photo of themselves in
a bikini as their social media profile. In addition, the results of
the survey showed that American women think about fixing or bettering
their bodies approximately seven times per day. 
The CoolSculpting procedure was developed by Harvard scientists and
is based on the science of Cryolipolysis(R), a process demonstrating
that when fat cells are exposed to extreme cold, they die and are
eliminated naturally from the body. Fat cells treated and eliminated
by the procedure are gone for good, and patients can expect
long-lasting results. The CoolSculpting procedure is noninvasive,
requiring no surgery or downtime. Many patients read, check email, or
even nap during their session.  
The CoolSculpting procedure received its latest FDA clearance to
treat the outer and inner thighs, in addition to its other clearances
for the flank (love handles) and abdomen. This means that three of
the most common problem areas can now be treated by the CoolSculpting
procedure, the only cold-based
 fat reduction procedure cleared by the
FDA. More than one million CoolSculpting treatments have been
performed worldwide. 
The "Summer's Bare Facts" survey polled 500 U.S. women aged 18 years
and older between May 1 and May 8, 2014. Additional survey results
are as follows: 

--  Body Blues: Eighty-eight percent of women believe there is one or more
    area of their body that needs improving before they are "bikini
    --  Abdomen (74%)
    --  Thighs (54%)
    --  Flank/love handles (44%)
    --  Butts (38%)
    --  Arms (37%)
--  Goodbye Thighs: Sixty-three percent of women have used various
    "thigh-hiding" tactics before -- including keeping shorts over their
    bathing suits (30%), refusing to wear a bathing suit (29%), buying a
    specific bathing suit that hides their thighs (25%) or refusing to
    wear shorts at all (22%).
    --  Among those who employ "thigh-hiding" techniques, 89 percent agree
        that even while hiding their thighs, they do not feel the best
        about their appearance.
--  "I'm Stuck:" Fifty-eight percent of women feel stuck with their body
    type and 48 percent of women do not believe that their body reflects
    their diet and exercise regime.

The CoolSculpting procedure results in a noticeable and measurable
reduction of fat in the treated areas, and the treated fat is gone
for good. Most patients can start to see results as soon as three
weeks following treatment, with the most dramatic results occurring
over a period of one to three months. Every patient is unique, so
patients are encouraged to talk to their physicians about a
customized treatment plan as part of the initial consultation.
Additional treatments in the same or multiple areas may enhance the
desired aesthetic effect.  
The CoolSculpting procedure is available through an elite network of
CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and
leading aesthetic specialists that offer the procedure can be found
About the CoolSculpting(R) Procedure
 The CoolSculpting procedure is
a non-surgical, clinically proven procedure that selectively reduces
fat bulges in problem areas using a patented cooling technology.
Cleared by the FDA for noninvasive fat reduction in the abdomen,
flank and thighs, it gently cools unwanted fat cells in the body to
induce a natural, controlled elimination of fat cells without harming
surrounding tissue, and the treated fat cells are gone for good. More
than 1,000,000 CoolSculpting treatments have been performed in over
60 countries around the world. The CoolSculpting procedure is
available through an elite network of CoolSculpting Centers
worldwide. Dermatologists, plastic surgeons and leading aesthetic
specialists that offer the CoolSculpting procedure can be found at Be sure to follow CoolSculpting on Facebook,
Twitter, Pinterest and YouTube.  
About ZELTIQ(R) Aesthetics, Inc.
 ZELTIQ Aesthetics, Inc. (NASDAQ:
ZLTQ) is a medical technology company focused on developing and
commercializing products utilizing its proprietary controlled-cooling
technology platform. ZELTIQ's first commercial product, the
CoolSculpting system, is designed to selectively reduce stubborn fat
that may not respond to diet or exercise. The CoolSculpting procedure
is based on the scientific principle that fat cells are more
sensitive to cold than the overlying skin and surrounding tissues. It
utilizes patented technology of precisely controlled cooling to
reduce the temperature of fat cells in the treated area, which is
intended to cause fat cell elimination through a natural biological
process known as apoptosis. ZELTIQ developed the CoolSculpting
procedure to safely, noticeably, and measurably reduce the fat layer. 
(1) The CoolSculpting Survey was conducted by Wakefield Research
( among 500 U.S. women ages 18+, between
May 1st and May 8th, 2014, using an email invitation and an online
survey. Quotas have been set to ensure reliable and accurate
representation of U.S. women ages 18+.  
Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the
number of interviews and the level of the percentages expressing the
results. For the interviews conducted in this particular study, the
chances are 95 in 100 that a survey result does not vary, plus or
minus, by more than 4.4 percentage points from the result that would
be obtained if interviews had been conducted with all persons in the
universe represented by the sample. 
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Image Available: 
Shari Gold 
Gold PR for ZELTIQ 
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