LANE Hires Two Managing Directors

LANE Hires Two Managing Directors 
Agency Adds Experienced Managers to Lead Consumer, Finance and
Technology Accounts 
PORTLAND, OR -- (Marketwired) -- 06/25/14 --  LANE, a national,
independent agency specializing in public relations, digital
marketing and investor relations, has hired managing directors Lisa
Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams
focusing on consumer, B-to-B, finance and technology clients and
report directly to president Wendy Lane Stevens. 
"We're excited to have Lisa and Dominga join our team and help expand
our portfolio of clients," said Lane Stevens. "Lisa brings a wealth
of experience working with B-to-B clients and developing community
outreach programs. Dominga's experience working with national brands
will benefit LANE as we continue to expand our list of
consumer-focused clients. Lisa and Dominga have strong leadership
skills and have seamlessly begun to lead teams at LANE focusing on a
variety of industries." 
Heathman Expands B-to-B Team 
Heathman has more than 20 years of public relations experience. Prior
to joining LANE, she was director of public relations at HMH, where
she developed and led integrated marketing communications campaigns
for a variety of national brands, including WatchGuard Technologies,
Fluke Networks, Owens Corning, Columbia Forest Products,
Louisiana-Pacific, Daimler Trucks North America, Eaton Manufacturing
and Habitat for Humanity. 
Lisa also serves as a member of the board of directors for Habitat
for Humanity Portland/Metro East. She holds a Bachelor of Science in
organizational communications from the University of Portland. 
Ramirez Deepens National Brand Experience
 Ramirez has more than 12
years of marketing experience and has managed campaigns and provided
strategic communications counsel for a wide range of national
consumer brands, including Dove, Quaker, Brita, Norton by Symantec,
Kingsford, Godiva, North Face, Lexus and Amtrak. Prior to joining
LANE, Ramirez was a vice president at MATTER, the sports,
entertainment and experiential marketing unit of Edelman, where she
managed integrated campaigns for Fortune 500 brands.  
Ramirez holds a Bachelor of Arts in comparative literature from the
University of California, Berkeley. 
About LANE 
 LANE is a national, independent firm focused on driv
business and sales success for clients through strategic
communications counsel. With offices in New York and Portland,
Oregon, LANE provides integrated public relations, digital marketing
and investor relations services for clients in a host of industries,
including financial services, consumer, food and beverage, and
technology. Founded in 1990, the agency has won several awards,
including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award
for best new product launch and the 2009 PRWeek Young PR Professional
of the Year. For more information about LANE, visit
Connect with LANE on Twitter at and LinkedIn at 
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Media Contact:
Wendy Lane Stevens
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