Pioneer Elite SC Receivers “Elevate Your Sound Experience” with Dolby Atmos Technology

  Pioneer Elite SC Receivers “Elevate Your Sound Experience” with Dolby Atmos

       Consumers “Feel Every Dimension” with Class D3-Powered Receivers

Business Wire

NEW YORK -- June 25, 2014

CEA Line Show – Booth #44 – Pioneer Electronics (USA) Inc. is again one of the
first manufacturers to integrate the most advanced audio technology into its
home entertainment products with the introduction of three high-end Elite^® SC
receivers that will support the exciting new Dolby Atmos technology for the
home. The Elite SC-85, SC-87 and SC-89 9.2-channel audio video receivers are
Dolby Atmos upgradable via a firmware update available by the end of the year
and will make the multi-dimensional Dolby Atmos® experience a reality with
their renowned Class D^3 amplification technology, which can simultaneously
deliver extremely high power output to all channels without loss in audio
quality, and MCACC® Pro, a new enhanced version of Pioneer’s acoustic
calibration system. Each receiver model also incorporates advanced
technologies and convenient features including HDMI® 2.0, Roku Ready®
Certified, HDBaseT™ (SC-89 only), multi-room and multi-source setup and
playback configurations, ESS SABRE^32 Ultra DACs™ ^ (digital-to-analog
converter), 192 kHz/32-bit audio scaler, iControlAV5 Application compatibility
and more.

Elite SC-89 A/V Receiver (Photo: Business Wire)

Elite SC-89 A/V Receiver (Photo: Business Wire)

“Dolby Atmos is a new dimension in sound technology and it’s always our goal
to be one of the first, and the best, in bringing these types of advancements
into the home theater space,” said Chris Walker, director of AV product
planning and marketing for the Home Electronics Division of Pioneer
Electronics (USA) Inc. “The new Dolby Atmos upgradable Elite SC receivers,
along with our new Dolby Atmos-enabled speakers, are the best way to
experience Dolby Atmos because of their ability to provide ample power through
Class D^3 amplification, and room calibration feature with MCACC Pro.”

Enhanced Performance

  *Dolby Atmos – With Dolby Atmos, sound comes alive from all directions,
    including overhead, to fill the home theater with astonishing clarity,
    power, detail, and depth. Pioneer’s Elite SC-85, SC-87 and SC-89 receivers
    will be able to decode and play back Dolby Atmos content for consumers to
    enjoy in their compatible home theaters. Combined with Pioneer’s new line
    of Dolby Atmos-enabled Elite speakers, users will have access to the
    ultimate immersive home theater experience without having to install
    overhead speakers^1.
  *Class D^3 Amplification – Pioneer SC receivers are engineered to operate
    at extremely high output levels with virtually no background noise or loss
    in performance, even when all channels are simultaneously driven at full
    volume. The Class D^3 amplifier technology delivers incredible sonic
    performance and ultra-low distortion to release the true audio potential
    of high-resolution audio content as well as other high-definition
    uncompressed sources such as Blu-ray Disc^™ titles. The Class D^3
    amplifiers produce the required power to maintain controlled and powerful
    audio response throughout the entire length of a Dolby Atmos experience.
  *MCACC Pro – MCACC Pro fully supports the surround format of Dolby Atmos
    with an acoustic calibration system that automatically compensates for
    differences in speaker size, distance, and level as well as the room’s
    layout including ceiling height, and changes equalizer settings for an
    excellent audio response. MCACC Pro works with both Pioneer’s Dolby
    Atmos-enabled Elite speakers and in-ceiling speakers. Newly added to the
    2014 MCACC Pro feature is the addition of independent dual subwoofer
    output as well as 4-band subwoofer EQ for increased sound quality in the
    low frequency range.
  *ESS SABRE^32 Ultra DAC – Each SC receiver uses multiple SABRE^32 Ultra
    DACs to process information for each individual output channel, resulting
    in outstanding sound quality. The SABRE^32 Ultra DAC produces warm, more
    natural audio as well as a linear response so audio changes are more
    subtle with less jitter.

  *USB 32-Bit Asynchronous Audio DAC (SC-89 only) – The top SC model
    incorporates a USB 32-Bit Asynchronous Audio DAC allowing direct
    connection to both Windows^® and Mac computers. Music played from the
    computer utilizes the highly accurate audio optimized clock within the
    receiver, resulting in less jitter and delivering studio-like audio
    reproduction. Additionally, the SC-89’s USB DAC supports DSD Native
    playback (both 2.8Mhz and 5.6Mhz) via Mac and Windows computers.

Simplified Operability and Installation

  *Custom Installation – For advanced home theater control, the receivers are
    certified for compatibility with the most popular custom control brands
    including Crestron^® and Control4^®, and offer custom installation
    features including full two-way RS-232 and IP control.
  *HDBaseT (SC-89 only) – The SC-89 model uses the HDBaseT standard for a one
    wire multi-zone connection. It enables the delivery of uncompressed high
    definition video and audio, over a single cat5e/6 cable to make setup and
    control of even the most complex home theater systems faster and easier.
  *Multi-Zone Network Capabilities – The SC-85, SC-87 and SC-89 are built for
    maximum installation flexibility offering a variety of multi-zone set-up
    configurations. All nine speaker channels can be reconfigured 11 different
    ways (12 with SC-87 and SC-89), all controllable from the receiver and/or
    user’s portable device via the iControlAV5 App (available for iPhone, iPad
    and iPod touch, and Android^™ OS devices). In addition to a true
    9.2-channel speaker setup, each amplifier can produce a 5.1-channel
    configuration, with the extra outputs utilized for powering different
    zones that can be independently controlled.

    All three models offer simultaneous entertainment from different sources
    in up to four zones – a main zone, a powered Zone 2 (two speakers in a
    second room), a powered Zone 3 (two speakers in a third room) and HDZONE
    (additional HDMI source to a fourth room). In these setup configurations,
    users have the ability to adjust tone (treble and bass), volume and
    balance (left and right), and the option to incorporate a subwoofer to
    create a more powerful 2.1-channel system (for Zone 2).

  *iControlAV5 Application – Pioneer recently developed iControlAV5, a new
    app enabling wireless control over the features and functionalities of its
    2012, 2013 and 2014 line of receivers from the convenience of various
    portable digital devices. The app incorporates multiple controls from
    basic volume adjustments and input selection to advanced features such as
    equalizer adjustments and management of audio settings and modes,
    including full control of the Roku® Streaming Stick. With both models,
    iControlAV5 adds AV Scaling, enabling manual override of a television’s
    native setting for easy adjustment of video scaling. The app is available
    at no charge from or the App Store for iPhone, iPad and
    iPod touch. The app is also available in Google® Play (
    for Android devices.
  *AVNavigator Built-In – Pioneer’s AVNavigator is a two-way interactive
    owner’s manual that removes the complications of setting up a receiver.
    New for 2014, the SC models feature AVNavigator built in, eliminating the
    need to upload the software to a computer or laptop. Simply connect the
    receiver to a home network and launch the web browser. The functionality
    is also included in the iControlAV5 app where users can tap the
    AVNavigator icon in the application. AVNavigator features Pioneer’s Wiring
    Navi application, providing an interactive guide walking the user through
    the entire receiver setup process including speaker arrangement, sound
    optimization, connecting sources, MCACC calibration, renaming inputs, and
    more. AVNavigator also includes an Interactive Operation Guide application
    providing a linked two-way operation guide that gives users a way to learn
    about the receiver’s features (i.e. a push of the standard surround button
    on the front of the receiver takes the user directly to the portion of the
    manual that explains the standard surround feature).

Expanded Connectivity and Entertainment Sources

  *HDMI 2.0 – Pioneer was the first AV manufacturer to incorporate HDMI 2.0
    into its line of receivers, bringing the latest advances in consumer
    entertainment into the home. Finalized in September 2013, version 2.0 of
    the HDMI specification offers a significant increase in signal bandwidth,
    now up to 18Gbps. The increased bandwidth provides support for new
    features such as 4K60p 4:4:4 color support. The 4:4:4 color support offers
    viewers the highest quality color reproduction available in content today,
    with no color loss when images are displayed on compatible 4K televisions
    screens. The ability to pass through a very high bandwidth signal without
    downgrading the image means that Pioneer receivers will serve as the
    perfect entertainment hub.
  *Roku Ready Certified – All models are Roku Ready certified, expanding the
    user’s world of entertainment with access to more than 1,000 entertainment
    channels of streaming movies, music, TV shows, news, sports and more.
    Utilizing the receiver’s built-in MHL^® Connection located at the rear of
    the Elite SC receivers, users can simply plug in a Roku Streaming Stick™
    to start using the device. For additional convenience, both models offer
    full control of the service from a Roku stick via the receiver’s remote
    control as well as the new iControlAV5 app.
  *Music Enthusiast – Offering a diversified listening experience, the
    receivers have access to today’s most popular Internet radio music
    services including Spotify®, PANDORA® and vTuner®. In addition, Pioneer
    incorporates the seamless connectivity standards of HTC Connect®, which
    enables wireless high quality music files to be shared between compatible
    HTC One® smartphones and Pioneer receivers.

The Pioneer Elite SC-85, SC-87 and SC-89 receivers will be available this fall
with suggested retail prices of $1,600, $2,000 and $3,000 respectively.

For detailed system requirements regarding Pioneer’s Dolby Atmos-enabled Elite
Speakers please visit

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets.

About Dolby Atmos

Dolby Atmos delivers captivating, multidimensional sound that places and moves
specific sounds anywhere in the room, including overhead, to bring
entertainment alive all around the audience.

Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by
all the major Hollywood studios, seven Academy Award® winning directors, and
16 Academy Award-winning sound mixers, among others. Later this year,
entertainment enthusiasts will be able to enjoy Dolby Atmos in their home

To learn more about Dolby Atmos and home theaters, visit the Dolby Lab Notes
blog here.

^1 To enjoy the full Dolby Atmos experience, consumers must have Dolby Atmos
encoded content, Dolby Atmos-capable receiver, and new Dolby Atmos-enabled
speakers, add-on modules or at least two overhead speakers.

PIONEER, ELITE, MCACC and the PIONEER and ELITE logos are registered
trademarks of Pioneer Corporation.
Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories
HDBaseT is a trademark of the HDBaseT Alliance.
MHL, the MHL Logo, and Mobile High-Definition Link are trademarks or
registered trademarks of MHL LLC in the United States and other countries.
HTC, the HTC logo, HTC Connect, and HTC One are registered trademarks or
trademarks of HTC Corporation.
Roku and Roku Ready are registered trademarks of Roku, Inc.
PANDORA is a registered trademark of Pandora Media, Inc.
Android is a registered trademark of Google Inc.
SABRE^32 DAC is a registered trademark of ESS Technology, Inc.
Spotify is a registered trademark of Spotify AB.
vTuner is a registered trademark of Nothing Else Matters Software, Ltd.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.
HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or
registered trademarks of HDMI Licensing LLC.
Control4 is a registered trademark of Control4 Corporation.
Crestron is a registered trademark of Crestron Electronics, Inc.
WINDOWS is a registered trademark of Microsoft Corporation.

Photos/Multimedia Gallery Available:



Pioneer Electronics (USA) Inc.
Katherine Harbeston, 310.952.2388
Jaed Arzadon, 310.952.2451
Dana Block, 310.496.4460
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