Panasonic Starts New Solutions Businesses Using Ambient Lighting

Panasonic Starts New Solutions Businesses Using Ambient Lighting "Space Player"
to Enhance the Value of Lighting Design 
Osaka, June 25, 2014 - (JCN Newswire) -  Panasonic Corporation today announced
that it will begin selling the "Space Player", a new type of lighting
equipment combining the functions of traditional lighting and video projectors
to offer non-conventional ambient lighting, as well as projection contents in
Japan from July 1, 2014. 
The company will develop the new solutions businesses of the Space Player from
the manufacturing to the sales, including the lighting design proposals to
enhance the values of various spaces, and of the projection contents from the
production and the sales. 
The Space Player possesses both lighting and projection functions and provides
new ambient lighting (the product release was announced on Feb. 27, 2014). Some
of its many features include a spotlight-shaped design that fits naturally into
its environment and a wiring duct mounting method that makes installation and
relocation easily. It has also low-maintenance feature due to the use of a
long-life laser as a light source and can play back contents from a wide range
of sources including SD cards, PCs, and tablets, in addition to a movable
structure that can easily control projection directions. 
Panasonic will leverage these product features to create a new market of
"Projection Lighting" that utilizes video for lighting. With regard
to the projection contents, it has set up its in-house systems for the
planning, production, and sale of projection contents as usage. 
In addition to producing custom-ordered contents, the Company will launch a
special website that provides free application software for customers to easily
edit and create contents, and for a fee, also offers videos and images to be
used in such contents. 
Panasonic will promote the provision of total solutions to create high
added-value spaces by leveraging the ambient lighting know-how that it has
acquired over the years. 
Panasonic will aim for three billion yen sales in the solutions businesses
centering on Space Player and 20 billion yen sales in the entire ambient
lighting business by FY2019 (for the year ending on March 31, 2019). 
* Space Player is a registered trademark of the Panasonic Group. 
Features: 
Creation of a "Projection Lighting" market through the release of
the Space Player
Planning, production, and sale of exclusive contents in addition to
manufacturing and sale of hardware 
Further expansion of the ambient lighting business due to synergy effects
produced in combination with existing businesses 
Features 
1. Creation of a "Projection Lighting" market through the release of
the Space Player 
Panasonic proposes "Projection Lighting," a new ambient lighting
concept, using the Space Player that works both as a spotlight and projector.
By utilizing video for lighting, "Projection Lighting" will create an
all-new market, independent of conventional ambient lighting, ordinary video
projection, or projection mapping that projects contents over three-dimensional
structures such as buildings. 
2. Planning, production, and sale of exclusive contents in addition to
manufacturing and sale of hardware 
The contents projected by "Projection Lighting" will have to be
specialized depending on the lighting needs of installation locations including
buildings and stores. Because their production requires know-how on lighting,
video, and ambient lighting, new in-house systems have been developed to allow
the planning and production of contents. In addition to producing
custom-ordered contents, the Company will launch a special website that
provides free application software for customers to easily edit and create
contents, and for a fee, also offers videos and images to be used in such
contents. 
3. Further expansion of the ambient lighting business due to synergy effects
produced in combination with existing businesses 
In order to effectively show the production effects of projection lighting,
lighting design know-how is required in areas such as suppressing the
brightness of the projected area while maintaining the brightness of the space.
It is anticipated to discuss clients' requests in person and in detail and
include them in proposals to meet the demand for custom-ordered products.
Panasonic will further expand the ambient lighting business by taking advantage
of know-how developed over the years in existing lighting businesses and
strengths including sales networks that cover the entire country, and by
producing synergy effects with Space Player-centered solutions businesses. 
About Panasonic 
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in
1918, the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.30 trillion yen for
the year ended March 31, 2013. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at http://panasonic.net/ . 
Contact: 
Tokyo Public Relations Office
Panasonic Corporation
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699 
Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net 
Provider ID: 00029453
 
 
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