Trend Micro Launches Global Partner Program

 New program enables partners to quickly capitalize on business opportunities  OTTAWA, June 25, 2014 /CNW/ - Trend Micro Incorporated (TYO: 4704; TSE: 4704),  a pioneer in security software, today announced the launch of its global  partner program. The Trend Micro™ Partner Program is designed to further  enhance the productivity and profitability of its more than 50,000 channel  partners by enabling them to more quickly and fully capitalize on the growing  market for Trend Micro security solutions. By combining the best elements from  its regional and award-winning North American partner programs, Trend Micro  now offers a new and globally aligned program. Roll out of the new program  will be completed in Q1-2015.  "After a comprehensive evaluation of our programs, we've applied best  practices from around the globe to establish a common structure for a single,  more cohesive program that can help our partners drive sales like never  before," said Partha Panda, vice president of global channels and strategic  alliances, Trend Micro. "We are confident that this new approach will allow  them to more quickly identify and respond to business opportunities for our  comprehensive security solutions. Most significantly, it will enable us to  replicate successful initiatives across all regions to help partners grow  their business and increase profitability."  Trend Micro's portfolio of market-leading security solutions complement a wide  range of related solutions including virtualization and cloud, converged  infrastructure and security management, which are already commonly sold by  Trend Micro channel partners. By bundling Trend Micro solutions with products  and services from key strategic alliance partners such as AWS, HP, IBM,  Microsoft and VMware, channel partners can increase their value to customers,  while increasing sales and profitability.  "Our clients rely on us to deliver high-quality, effective solutions that help  solve their important security problems, and Trend Micro does an excellent job  of delivering these capabilities," said Dan Wilson, co-founder and executive  vice president of partner solutions, Accuvant. "The new partner program will  enable us to more easily bring Trend Micro's offerings to market and address  our clients' needs."  The education program has been simplified, aligns with the latest industry  standards, and provides two levels of training and certification. The new  education portal helps accelerate partner enablement and equips channel team  members with the knowledge and skills to capitalize on sales opportunities and  better serve customers.  To further equip its channel partners, Trend Micro is providing a  comprehensive set of sales and marketing tools through a refreshed Trend Micro  Partner Portal. In addition, Trend Micro is developing a new partner portal  that will further enrich the partner experience by providing improved deal  registration, content syndication and social media network access, as well as  quicker access to support, and other enhancements.  Additionally, the new Trend Micro Partner Program includes:        --  Clearly defined partner segmentation, and an enhanced         compensation structure     --  Tiered, standardized reseller levels (Bronze, Silver, Gold and         Platinum), and the addition of a referral partner program to         target "born-in-the-cloud" technology service providers and         other trusted advisors     --  Deal protection compensation for Gold and Platinum levels, and         the extension of deal registration to include Bronze partners         that have completed one or more specializations     --  Dedicated channel account teams, equipped with common         standards, processes and performance measurement guidelines, to         help further ensure partners capitalize on the expanding         business opportunities.  The inaugural Trend Micro Global Partner Summit will be held Oct. 21-23 in Las  Vegas. This invitation only event is designed for business leaders and sales  executives of Trend Micro's top partners, and will equip them with the  knowledge they need to further capitalize on the growing demand for Trend  Micro solutions.  For more information about the Trend Micro Partner Program, please visit the  Trend Micro Simply Security Blog for Partners:  *The use of the word "partner" or "partnership" does not imply a legal  partnership relationship between Trend Micro Incorporated and any other  company.  About Trend Micro Trend Micro Incorporated, a global leader in security  software, strives to make the world safe for exchanging digital information.  Built on 25 years of experience, our solutions for consumers, businesses and  governments provide layered data security to protect information on mobile  devices, endpoints, gateways, servers and the cloud. Trend Micro enables the  smart protection of information, with innovative security technology that is  simple to deploy and manage, and fits an evolving ecosystem. All of our  solutions are powered by cloud-based global threat intelligence, the Trend  Micro™ Smart Protection Network™ infrastructure, and are supported by over  1,200 threat experts around the globe. For more information, visit    SOURCE  Trend Micro Canada  Media contact: Claire M. Tallarico, 416 616 9940  To view this news release in HTML formatting, please use the following URL:  CO: Trend Micro Canada ST: Ontario NI: INTERNET  
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