Trend Micro Launches Global Partner Program

New program enables partners to quickly capitalize on business opportunities 
OTTAWA, June 25, 2014 /CNW/ - Trend Micro Incorporated (TYO: 4704; TSE: 4704), 
a pioneer in security software, today announced the launch of its global 
partner program. The Trend Micro™ Partner Program is designed to further 
enhance the productivity and profitability of its more than 50,000 channel 
partners by enabling them to more quickly and fully capitalize on the growing 
market for Trend Micro security solutions. By combining the best elements from 
its regional and award-winning North American partner programs, Trend Micro 
now offers a new and globally aligned program. Roll out of the new program 
will be completed in Q1-2015. 
"After a comprehensive evaluation of our programs, we've applied best 
practices from around the globe to establish a common structure for a single, 
more cohesive program that can help our partners drive sales like never 
before," said Partha Panda, vice president of global channels and strategic 
alliances, Trend Micro. "We are confident that this new approach will allow 
them to more quickly identify and respond to business opportunities for our 
comprehensive security solutions. Most significantly, it will enable us to 
replicate successful initiatives across all regions to help partners grow 
their business and increase profitability." 
Trend Micro's portfolio of market-leading security solutions complement a wide 
range of related solutions including virtualization and cloud, converged 
infrastructure and security management, which are already commonly sold by 
Trend Micro channel partners. By bundling Trend Micro solutions with products 
and services from key strategic alliance partners such as AWS, HP, IBM, 
Microsoft and VMware, channel partners can increase their value to customers, 
while increasing sales and profitability. 
"Our clients rely on us to deliver high-quality, effective solutions that help 
solve their important security problems, and Trend Micro does an excellent job 
of delivering these capabilities," said Dan Wilson, co-founder and executive 
vice president of partner solutions, Accuvant. "The new partner program will 
enable us to more easily bring Trend Micro's offerings to market and address 
our clients' needs." 
The education program has been simplified, aligns with the latest industry 
standards, and provides two levels of training and certification. The new 
education portal helps accelerate partner enablement and equips channel team 
members with the knowledge and skills to capitalize on sales opportunities and 
better serve customers. 
To further equip its channel partners, Trend Micro is providing a 
comprehensive set of sales and marketing tools through a refreshed Trend Micro 
Partner Portal. In addition, Trend Micro is developing a new partner portal 
that will further enrich the partner experience by providing improved deal 
registration, content syndication and social media network access, as well as 
quicker access to support, and other enhancements. 
Additionally, the new Trend Micro Partner Program includes: 

    --  Clearly defined partner segmentation, and an enhanced
        compensation structure
    --  Tiered, standardized reseller levels (Bronze, Silver, Gold and
        Platinum), and the addition of a referral partner program to
        target "born-in-the-cloud" technology service providers and
        other trusted advisors
    --  Deal protection compensation for Gold and Platinum levels, and
        the extension of deal registration to include Bronze partners
        that have completed one or more specializations
    --  Dedicated channel account teams, equipped with common
        standards, processes and performance measurement guidelines, to
        help further ensure partners capitalize on the expanding
        business opportunities.

The inaugural Trend Micro Global Partner Summit will be held Oct. 21-23 in Las 
Vegas. This invitation only event is designed for business leaders and sales 
executives of Trend Micro's top partners, and will equip them with the 
knowledge they need to further capitalize on the growing demand for Trend 
Micro solutions.

For more information about the Trend Micro Partner Program, please visit the 
Trend Micro Simply Security Blog for Partners:

*The use of the word "partner" or "partnership" does not imply a legal 
partnership relationship between Trend Micro Incorporated and any other 

About Trend Micro Trend Micro Incorporated, a global leader in security 
software, strives to make the world safe for exchanging digital information. 
Built on 25 years of experience, our solutions for consumers, businesses and 
governments provide layered data security to protect information on mobile 
devices, endpoints, gateways, servers and the cloud. Trend Micro enables the 
smart protection of information, with innovative security technology that is 
simple to deploy and manage, and fits an evolving ecosystem. All of our 
solutions are powered by cloud-based global threat intelligence, the Trend 
Micro™ Smart Protection Network™ infrastructure, and are supported by over 
1,200 threat experts around the globe. For more information, visit

SOURCE  Trend Micro Canada 
Media contact: Claire M. Tallarico, 416 616 9940 
To view this news release in HTML formatting, please use the following URL: 
CO: Trend Micro Canada
ST: Ontario
-0- Jun/25/2014 12:00 GMT
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