PBTEEN TO OPEN STORE IN TYSONS CORNER CENTER

  PBTEEN TO OPEN STORE IN TYSONS CORNER CENTER

Opening Marks First Combined Pottery Barn, Pottery Barn Kids and PBteen Store
                                 in Virginia

Business Wire

SAN FRANCISCO -- June 25, 2014

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
today announced the opening of its PBteen store at Tysons Corner Center in
McLean, VA. PBteen joins its sister brands, Pottery Barn and Pottery Barn
Kids, and opens Friday, June 27 at 10:00 a.m. This will be the 17^th PBteen
location and the second combined Pottery Barn, Pottery Barn Kids, and PBteen
store in the United States. To celebrate, the first 250 customers to visit
PBteen on opening day will receive a free gift and a chance to win one of four
PBteen gift cards valued at $250.

PBteen debuts store at Tysons Corner Center in McLean, VA. PBteen offers
beautiful, expertly crafted ...

PBteen debuts store at Tysons Corner Center in McLean, VA. PBteen offers
beautiful, expertly crafted furniture, accessories, lighting, rugs and window
treatments designed for the teen in your family. (Photo: Business Wire)

The PBteen store will open with its fall 2014 collection, including items from
the brand’s exclusive collaboration with Zio Ziegler, an internationally
recognized artist known for his bold, over-sized graffiti-style murals in
major cities around the world. The Zio Ziegler for PBteen collection takes the
best of his signature street style and fine art background and re-imagines it
for home furnishings, décor and gear. Ziegler’s artistic philosophy and
passion to make art accessible are translated into a collection of bedding,
rugs, wall décor, decorative accessories and gear in colors and patterns that
make a room pop with personality.

Just in time to get a jump start on back-to-school shopping, both the PBteen
and Pottery Barn Kids stores will showcase a colorful assortment of gear,
including backpacks, lunch totes and accessories. The new 2014 PBdorm
collection will also be highlighted in-store, featuring a variety of XL twin
sheets, task lighting, storage solutions, decorative accessories and more to
create the ultimate home away from home. It’s all designed to help teens
create a room that reflects their personal style.

The PBteen store will be anchored around PBteen Design Lab, where teens and
their parents can engage with the brand and its products by digitally creating
a personalized room. Using drag and drop technology, teens can experiment with
different room configurations and color combinations to quickly see their
designs come to life on a television screen overhead. When teens and their
parents visit the new PBteen store, they can expect a customizable shopping
experience with on-site design specialists available to help teens choose
their favorite patterns and styles to create their own distinct bedrooms and
lounge spaces. Products available at PBteen.com can be ordered through the
store and shipped directly to the customer for ease of shopping.

“We’re excited that PBteen is joining Pottery Barn and Pottery Barn Kids at
our new Tysons Corner Center location,” said Sandra Stangl, President, Pottery
Barn Brands. “We’ve found success in bringing the brands together at retail
areas in other cities, and now customers at Tysons Corner Center can
conveniently experience PBteen just in time to gear up for back-to-school.”

Pottery Barn Kids will feature Design Studio, a resource for parents and
parents-to-be looking for advice and inspiration to create their dream
nursery, kid’s bedroom, play and study spaces. Offering complimentary expert
advice on everything from room design to party planning tips, customers can
consult with Design Specialists in-store or make an in-home appointment.
Pottery Barn Kids is also introducing in-store monogramming services at the
new location. Just in time for back-to-school, customers can monogram
backpacks, lunch bags and more to get kids ready for school. Pottery Barn Kids
first opened at Tysons Corner Center in 2001 and Pottery Barn followed in
2007. Pottery Barn Kids and PBteen will join Pottery Barn at its current
location in Tysons Corner Center.

Store Location:

Pottery Barn, Pottery Barn Kids and PBteen
Tysons Corner Center (across from Macy’s on the ground level)
McLean, VA 22102
Store Hours:  Monday - Saturday 10:00 a.m. – 9:30 p.m., Sunday 11:00 a.m. –
7:00 p.m.

Grand Opening Details:

Friday, June 27, 2014

  *PBteen: The first 250 customers to visit the PBteen store on opening day
    will receive a free PBteen back sack, plus four lucky winners will find a
    surprise PBteen gift card for $250 inside their bag.
  *Pottery Barn Kids: Appearance from Clancy the bear with mini-plush Clancy
    and balloon giveaway. While supplies last; giveaway begins at 10 a.m.

Saturday, June 28, 2014

  *PBteen: Live DJ, 10:00 a.m. – 8:00 p.m.
  *Pottery Barn Kids: Super Hero Celebration – kids are invited to visit
    dressed as their favorite super hero. Children can create their own super
    hero masks and take home an exclusive activity guide. Parents will enjoy
    20 percent off all super hero products (excluding books)

Sunday, June 29, 2014

  *Pottery Barn Kids: Children’s face painter, 1:00 p.m. – 3:00 p.m.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for tweens
and teens, PBteen provides fresh, fashionable options to appeal to varying
teenage tastes. Categories include: bedding, window treatments, rugs,
lighting, gear, decorative accessories, storage and organization solutions,
and furniture including beanbag chairs. PBdorm, launched in 2010, is an
exclusive collection that offers dorm furniture and essentials. This
collection includes XL twin sheets, lighting, seating, storage bins and
organization solutions, and other accessories designed to help teens turn
their dorm room into their ultimate home away from home. PBteen products are
available through direct mail catalogs, e-commerce site PBteen.com and at
seventeen U.S. retail stores. PBteen currently offers international shipping
to customers worldwide. The PBteen e-commerce site features Wishlist and
StyleHouse, a special section with design tools, a room planner, free
downloads, a music player, and a design library with decorating tips. PBteen
has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram
and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook,
Pinterest and Instagram presence, as well as a blog Style Major. PBteen is
headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in January 1999 and quickly became a premier retailer for children’s
home furnishings and decorative accessories. Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative spaces for
the nursery, bedroom and playroom. Pottery Barn Kids operates 83 company-owned
stores in the United States, Canada and Australia, offers international
shipping to customers worldwide and has an unaffiliated franchisee that
operates 12 stores in the Middle East. Pottery Barn Kids is headquartered in
San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the
home. These products, representing eight distinct merchandise strategies –
Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and
wedding registry), Pottery Barn Kids (kids’ furniture and baby registry),
PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room
decor), Williams-Sonoma Home (luxury furniture and decorative accessories),
Rejuvenation (lighting and hardware) and Mark and Graham (personalized gifts
and gifts for the home) – are marketed through e-commerce websites, direct
mail catalogs and 589 stores. Williams-Sonoma, Inc. currently operates in the
United States, Canada, Australia and the United Kingdom, offers international
shipping to customers worldwide and has an unaffiliated franchisee that
operates 27 stores in the Middle East.

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http://www.businesswire.com/multimedia/home/20140625005327/en/

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Contact:

Pottery Barn Kids
Kimberly Terry, 415-438-8101
Director, Public Relations & Marketing Communications
kterry@wsgc.com
 
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