America First Credit Union adds Location-Based Offers, Loans to Mobile Banking App Built on Mobiliti from Fiserv

  America First Credit Union adds Location-Based Offers, Loans to Mobile
  Banking App Built on Mobiliti from Fiserv

  *America First expands its ABC Deals program to the mobile channel,
    becoming the first credit union to leverage location-based functionality
    to deliver local merchant offers
  *Members can now apply for five types of loans, including auto loans, from
    the app, and use the phone’s camera to scan a VIN to get vehicle value
  *The new capabilities are featured prominently in the app to drive adoption
    and usage

Business Wire

BROOKFIELD, Wis. -- June 24, 2014

Fiserv Inc. (NASDAQ: FISV), a leading global provider of financial services
technology solutions, announced today that America First Credit Union has
enhanced its mobile app to enable clients to receive location-based offers for
retail purchases, or apply for a loan from their smartphone. These new
capabilities were added to the credit union’s existing mobile banking
platform, Mobiliti Enterprise™ from Fiserv, which has been used by America
First since 2011.

“Our strategy for our mobile app is to add as much functionality to it as we
can, so that the mobile channel becomes both a competitive differentiator and
a member delighter,” said Brice Mindrum, mobile services manager, America
First Credit Union. “These updates were driven by a desire to better serve
members and deliver convenience along with a bit of a ‘wow’ factor.”

Mobile banking is foundational to many of America First’s member
relationships, with about 30 percent of its more than 600,000 members enrolled
in the service.

The credit union has employed a simple approach to delivering sophisticated
mobile functionality, as evidenced by the way the new features are accessed
within the app. The new features are front and center in the app’s navigation,
to drive visibility and usage. A navigation bar across the bottom of the home
screen allows users to tap icons to access ABC Deals or Loans, alongside other
prominent categories such as Accounts and Transactions.

Location-Based Offers

America First already offers deals to members through online banking via a
partnership with Cardlytics, the leader in card-linked marketing. Members can
redeem deals at designated merchants, typically receiving ”cash back”, by
clicking on an offer within their online transaction history and then spending
at the merchant using their America First-issued debit, credit or prepaid

Due to the popularity of this program, branded by the credit union as ABC
Deals, the decision was made to expand to the mobile channel. Accessing
location-based mobile functionality means that offers can be made even more
relevant for users. Members who prefer not to use the location feature on
their phone due to privacy considerations can type in a zip code from which to
locate offers. The app then shows users a map with deals around them.

America First is the first credit union to leverage location-based
functionality to deliver merchant offers through mobile banking via

Loans from the Phone

America First members can select from five different loan types within the app
– auto, RV, personal loans, line of credit, and Visa credit – each of which
links through to a brief application. The credit union has paid particular
attention to capabilities associated with applying for an auto loan via the
app. Members can use the camera on the phone to scan a vehicle’s VIN to see
its retail and trade-in value. Members can also use the app to search for a
vehicle using the built-in location tool, viewing pictures of vehicles for
sale in the area, and then tapping through to receive directions to the dealer
where the vehicle can be purchased.

“We love our close collaboration with America First. They’ve made digital
banking a true strategic priority, and are leveraging the Mobiliti platform as
a foundation for innovation,” said Jim Tobin, senior vice president and
general manager, Digital Channels, Fiserv. “These new features take advantage
of some of the unique attributes of mobile devices – location capabilities and
built-in cameras – to deliver a more valuable experience for America First

About Fiserv

This year, Fiserv, Inc. (NASDAQ: FISV) celebrates 30 years of leadership in
financial services technology. As one of FORTUNE^® magazine's World's Most
Admired Companies, Fiserv is helping clients worldwide achieve best-in-class
results by driving innovation in payments, processing services, risk and
compliance, customer and channel management, and business insights and
optimization. For more information, visit



Media Relations:
Ann Cave
Director, Public Relations
Fiserv Inc.
Additional Contact:
Wade Coleman
Director, Public Relations
Fiserv Inc.
Press spacebar to pause and continue. Press esc to stop.