JCDecaux is Deploying 4G Small Cells into Its Bus Shelters in Amsterdam

  JCDecaux is Deploying 4G Small Cells into Its Bus Shelters in Amsterdam

Business Wire

PARIS -- June 24, 2014

Regulatory News :

JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, has announced its first ever use of 200 4G
small cells in its bus shelters in Amsterdam, in a trial collaboration with
Vodafone Netherlands. These low-voltage relay transmitters, with a capacity of
up to several hundred metres, will help to enrich the network coverage and
capacity offered to Vodafone Netherlands’ customers by developing consistent
performance zones in a very dense urban environment.

After the introduction of numerous solutions in France and internationally,
the Group is advancing its research and development strategy in the area of
mobile connected urban services and has teamed up with telecom expert Sanjiv
Ahuja for small cells initiatives.

A city's ability to deploy a high quality network has become essential to its
appeal and competitiveness. More than ever, local authorities, businesses,
citizens and consumers need fast and instant access without interruption to
new digital products and services. Street furniture equipment offers
municipalities and mobile carriers a unique connectivity solution combining
both a high and homogeneous density of sites in city centre as well as design
and aesthetic hosting capacities.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive
Officer of JCDecaux, said: "As a reference partner to local authorities over
the last 50 years, this new solution developed in collaboration with Vodafone
Netherlands underlines JCDecaux's commitment to designing and structuring
services for the city of the future. We have always worked to create more
open, accessible and aesthetic cities. We firmly believe that the roll-out of
a very high-level infrastructure is a prerequisite to the advent of the Smart
City. It will pave the way for new products and services that are useful to
all and which create value, growth and employment. As a city, Amsterdam has
always pushed the boundaries of innovation. JCDecaux is delighted to work with
the City of Amsterdam on this pioneering initiative, benefiting the public and
tourists in the capital."

Key Figures for the Group

  *2013 revenues: €2,676m
  *JCDecaux is listed on the Eurolist of Euronext Paris and is part of the
    Euronext 100 index
  *No.1 worldwide in street furniture (480,400 advertising panels)
  *No.1 worldwide in transport advertising with more than 145 airports and
    more than 276 contracts in metros, buses, trains and tramways (379,000
    advertising panels)
  *No.1 in Europe for billboards (191,000 advertising panels)
  *No.1 in outdoor advertising in the Asia-Pacific region (211,400
    advertising panels)
  *No.1 in outdoor advertising in Latin America (30,000 advertising panels)
  *No.1 worldwide for self-service bicycle hire
  *1,082,400 advertising panels in more than 60 countries
  *Present in 3,700 cities with more than 10,000 inhabitants
  *12,000 employees


JCDecaux SA
Communications Department:
Agathe Albertini, +33 (0) 1 30 79 34 99
Investor Relations:
Nicolas Buron, +33 (0) 1 30 79 79 93
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