Criteo Unveils New Consumer E-Commerce Insights in Q1 2014 Mobile Flash Report

Criteo Unveils New Consumer E-Commerce Insights in Q1 2014 Mobile Flash Report

-Android tablets and smartphones account for 66 percent of total e-commerce
sales globally

-The highest average purchase value made on mobile devices (US $364.80) is for
hotel bookings

PR Newswire

NEW YORK and PARIS, June 24, 2014

NEW YORK and PARIS, June 24, 2014 /PRNewswire/ --Criteo (NASDAQ: CRTO), a
leading global technology company that specializes in digital performance
advertising, today revealed new consumer e-commerce insights in its Q1 2014
Mobile Flash report that demonstrates how mobile plays an increasingly
critical role in effectively reaching consumers.The report represents the
Internet browsing and shopping behavior of the more than 920 million unique
global Internet users[1] that Criteo's advertisements reach.

Criteo Logo

This Mobile Flash report examines mobile advertising and its impact on
e-commerce.Key takeaways include:

  oAndroid tablets and smartphones account for 66 percent of total e-commerce
    sales globally.
  oRetail, travel, automotive and classified ads account for more than 70
    percent of mobile clicks.
  oNorth America, APAC Developed[2] and Western Europe together generate more
    than 90 percent of mobile clicks.
  oMobile delivers higher CTRs than PCs across most industry verticals.
  oAverage CTRs on Android devices are nearly two times that of PCs.
  oAndroid devices generate more sales globally, but iOS leads in the US and
    Europe.
  oMobile not only substitutes, but also complements desktop usage and brings
    additional sales. For example, purchases coming from an iPad are 16
    percent more likely to happen on a Sunday, while sales from a desktop drop
    by 10 percent on Sundays.
  oHotel bookings, car rentals and apparel account for the highest average
    purchase value on mobile devices (US $364.80, US $209.10 and US $105.30,
    respectively).

"Every quarter we're analyzing robust mobile data from close to a billion
Internet users that we leverage to offer advertisers deeper insights that can
help better shape their campaigns," said Jason Morse, VP Mobile Product at
Criteo. "We're seeing some very exciting opportunities start to emerge for
advertisers in mobile right now.The fact that mobile devices are responsible
for a rapidly growing share of e-commerce sales, representing millions of
dollars, makes it hard for advertisers to ignore the possibilities with mobile
campaigns."

To download Criteo's complete Q1 2014 Mobile Flash report, please visit:
http://www.criteo.com/en/mobile-flash-report-incremental-marketing-opportunities-advertisers
For more information about Criteo and its technology, please visit
www.criteo.com.

About Criteo

Criteo is a global leader in digital performance advertising, working with
over 5,000 companies around the world. Criteo has over 800 employees in
offices across the U.S., Europe and Asia serving more than 40 countries.

For more information, please visit http://www.criteo.com.

[1] comScore, March 2014

[2] APAC Developed countries include Japan, Hong Kong, South Korea, Singapore,
Taiwan, Australia and New Zealand

Logo -http://photos.prnewswire.com/prnh/20140604/94065

SOURCE Criteo

Website: http://www.criteo.com/
Contact: Scott Samson, PR Manager, North America, Criteo, s.samson@criteo.com,
323.632.7075
 
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