Criteo Unveils New Consumer E-Commerce Insights in Q1 2014 Mobile Flash Report -Android tablets and smartphones account for 66 percent of total e-commerce sales globally -The highest average purchase value made on mobile devices (US $364.80) is for hotel bookings PR Newswire NEW YORK and PARIS, June 24, 2014 NEW YORK and PARIS, June 24, 2014 /PRNewswire/ --Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today revealed new consumer e-commerce insights in its Q1 2014 Mobile Flash report that demonstrates how mobile plays an increasingly critical role in effectively reaching consumers.The report represents the Internet browsing and shopping behavior of the more than 920 million unique global Internet users that Criteo's advertisements reach. Criteo Logo This Mobile Flash report examines mobile advertising and its impact on e-commerce.Key takeaways include: oAndroid tablets and smartphones account for 66 percent of total e-commerce sales globally. oRetail, travel, automotive and classified ads account for more than 70 percent of mobile clicks. oNorth America, APAC Developed and Western Europe together generate more than 90 percent of mobile clicks. oMobile delivers higher CTRs than PCs across most industry verticals. oAverage CTRs on Android devices are nearly two times that of PCs. oAndroid devices generate more sales globally, but iOS leads in the US and Europe. oMobile not only substitutes, but also complements desktop usage and brings additional sales. For example, purchases coming from an iPad are 16 percent more likely to happen on a Sunday, while sales from a desktop drop by 10 percent on Sundays. oHotel bookings, car rentals and apparel account for the highest average purchase value on mobile devices (US $364.80, US $209.10 and US $105.30, respectively). "Every quarter we're analyzing robust mobile data from close to a billion Internet users that we leverage to offer advertisers deeper insights that can help better shape their campaigns," said Jason Morse, VP Mobile Product at Criteo. "We're seeing some very exciting opportunities start to emerge for advertisers in mobile right now.The fact that mobile devices are responsible for a rapidly growing share of e-commerce sales, representing millions of dollars, makes it hard for advertisers to ignore the possibilities with mobile campaigns." To download Criteo's complete Q1 2014 Mobile Flash report, please visit: http://www.criteo.com/en/mobile-flash-report-incremental-marketing-opportunities-advertisers For more information about Criteo and its technology, please visit www.criteo.com. About Criteo Criteo is a global leader in digital performance advertising, working with over 5,000 companies around the world. Criteo has over 800 employees in offices across the U.S., Europe and Asia serving more than 40 countries. For more information, please visit http://www.criteo.com.  comScore, March 2014  APAC Developed countries include Japan, Hong Kong, South Korea, Singapore, Taiwan, Australia and New Zealand Logo -http://photos.prnewswire.com/prnh/20140604/94065 SOURCE Criteo Website: http://www.criteo.com/ Contact: Scott Samson, PR Manager, North America, Criteo, firstname.lastname@example.org, 323.632.7075
Criteo Unveils New Consumer E-Commerce Insights in Q1 2014 Mobile Flash Report
Press spacebar to pause and continue. Press esc to stop.