Trend Micro Launches Global Partner Program

                 Trend Micro Launches Global Partner Program

New program enables partners to quickly capitalize on business opportunities

PR Newswire

DALLAS, June 24, 2014

DALLAS, June 24, 2014 /PRNewswire/ --Trend Micro Incorporated (TYO: 4704;
TSE: 4704), a pioneer in security software, today announced the launch of its
global partner program. The Trend Micro™ Partner Program is designed to
further enhance the productivity and profitability of its more than 50,000
channel partners by enabling them to more quickly and fully capitalize on the
growing market for Trend Micro security solutions. By combining the best
elements from its regional and award-winning North American partner programs,
Trend Micro now offers a new and globally aligned program. Roll out of the new
program will be completed in Q1-2015.

"After a comprehensive evaluation of our programs, we've applied best
practices from around the globe to establish a common structure for a single,
more cohesive program that can help our partners drive sales like never
before," said Partha Panda, vice president of global channels and strategic
alliances, Trend Micro. "We are confident that this new approach will allow
them to more quickly identify and respond to business opportunities for our
comprehensive security solutions. Most significantly, it will enable us to
replicate successful initiatives across all regions to help partners grow
their business and increase profitability."

Trend Micro's portfolio of market-leading security solutions complement a wide
range of related solutions including virtualization and cloud, converged
infrastructure and security management, which are already commonly sold by
Trend Micro channel partners. By bundling Trend Micro solutions with products
and services from key strategic alliance partners such as AWS, HP, IBM,
Microsoft and VMware, channel partners can increase their value to customers,
while increasing sales and profitability.

"Our clients rely on us to deliver high-quality, effective solutions that help
solve their important security problems, and Trend Micro does an excellent job
of delivering these capabilities," said Dan Wilson, co-founder and executive
vice president of partner solutions, Accuvant. "The new partner program will
enable us to more easily bring Trend Micro's offerings to market and address
our clients' needs."

The education program has been simplified, aligns with the latest industry
standards, and provides two levels of training and certification. The new
education portal helps accelerate partner enablement and equips channel team
members with the knowledge and skills to capitalize on sales opportunities and
better serve customers.

To further equip its channel partners, Trend Micro is providing a
comprehensive set of sales and marketing tools through a refreshed Trend Micro
Partner Portal. In addition, Trend Micro is developing a new partner portal
thatwill further enrich the partner experienceby providing improved deal
registration, content syndication and social media network access, as well as
quicker access to support, and other enhancements.

Additionally, the new Trend Micro Partner Program includes:

  oClearly defined partner segmentation, and an enhanced compensation
    structure
  oTiered, standardized reseller levels (Bronze, Silver, Gold and Platinum),
    and the addition of a referral partner program to target
    "born-in-the-cloud" technology service providers and other trusted
    advisors
  oDeal protection compensation for Gold and Platinum levels, and the
    extension of deal registration to include Bronze partners that have
    completed one or more specializations
  oDedicated channel account teams, equipped with common standards, processes
    and performance measurement guidelines, to help further ensure partners
    capitalize on the expanding business opportunities

The inaugural Trend Micro Global Partner Summit will be held Oct. 21-23 in Las
Vegas. This invitation only event is designed for business leaders and sales
executives of Trend Micro's top partners, and will equip them with the
knowledge they need to further capitalize on the growing demand for Trend
Micro solutions.

For more information about the Trend Micro Partner Program, please visit the
Trend Micro Simply Security Blog for Partners:
http://blog.trendmicro.com/trend-micro-launches-global-partner-program/.

*The use of the word "partner" or "partnership" does not imply a legal
partnership relationship between Trend Micro Incorporated and any other
company.

About Trend
Micro

Trend Micro Incorporated, a global leader in security software, strives to
make the world safe for exchanging digital information. Built on 25 years of
experience, our solutions for consumers, businesses and governments provide
layered data security to protect information on mobile devices, endpoints,
gateways, servers and the cloud. Trend Micro enables the smart protection of
information, with innovative security technology that is simple to deploy and
manage, and fits an evolving ecosystem. All of our solutions are powered by
cloud-based global threat intelligence, the Trend Micro™ Smart Protection
Network™ infrastructure, and are supported by over 1,200 threat experts around
the globe. For more information, visit TrendMicro.com.

SOURCE Trend Micro Incorporated

Website: http://www.trendmicro.com
Contact: Thomas Moore, thomas_moore@trendmicro.com, 972-499-6648
 
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