Evolution Fresh at the Forefront of Customer Wellness Trends

  Evolution Fresh at the Forefront of Customer Wellness Trends

  Evolution Fresh™ Doubles Cold-Pressed Green Juice Portfolio in Grocery and
Pilots a Handcrafted Smoothie with Dannon in Select Starbucks Retail Locations
                     to Satisfy Surge in U.S. Consumption

Business Wire

SEATTLE -- June 24, 2014

According to Information Resources, super-premium green juice is greatly
outpacing^1 the growth of the $1.6 billion super-premium juice category as a
whole^2. Additionally, Greek yogurt, which five years ago represented less
than ten percent of yogurt sales, today represents nearly 50 percent^3. To
support those seeking products that support their health and wellness goals,
Evolution Fresh has added three new cold-pressed, HPP processed green juices
for grocery consumers and is testing a handcrafted Evolution Fresh
Cold-Pressed Juice Smoothie inspired by Dannon in select Starbucks retail
locations.

“Our goal is to provide delicious choices for customers looking for
high-quality beverages and food at Starbucks or their local grocery store.
These new juices and smoothies taste amazing, are nutritious, and are a
testament to our cold-pressed difference,” said Chris Bruzzo, general manager,
Evolution Fresh. “We hope our customers are as excited as we are about our new
Evolution Fresh cold-pressed green juices and handcrafted smoothies created in
partnership with Dannon, which also includes a new green juice-based option.”

Building on its reputation as a leader in green juice, Evolution Fresh is more
than doubling its green juice portfolio. With the introduction of three new
cold-pressed green juices the company’s green juice product portfolio grows
from two to five varieties and offers a spectrum of flavor options for
consumers who drink green juice every day or those who are interested in
starting. Earlier this month, the full line of Evolution Fresh™ cold-pressed
green juices began being distributed to grocery retailers across the U.S. and
include:

  *NEW Coconut Water and Greens: a refreshing and hydrating juice blending
    coconut water with cool cucumber, leafy greens, and a splash of sweet
    pineapple – a tasty introduction to green juice.
  *NEW Smooth Greens: a green vegetable and fruit juice blending cool
    cucumber and leafy greens with pineapple, apple, and mint for a soft and
    smooth finish – ideal as an everyday green juice and offers variety for
    green juice drinkers.
  *NEW Organic Sweet Greens and Ginger: a refreshing green juice blending a
    medley of green vegetables and crisp apple, finished with a squeeze of
    lemon and a spicy ginger kick – a 100 percent organic offering and a twist
    on a consumer favorite.
  *Sweet Greens and Lemon: a refreshing green juice featuring a medley of
    green vegetables, a squeeze of lemon, and a touch of sweetness from apple
    – ideal as an everyday green juice, or for those early in their green
    juice journey.
  *Essential Greens with Lime: a nutritious green juice with notes of
    spinach, romaine lettuce and kale, accented by cucumber, celery and a hint
    of lime for a refreshing finish – our greenest green juice, ideal for the
    green juice lover.

The suggested retail price ranges from $5.49 to $6.99 for a 15.2 fl. oz.
bottle. For a complete list of local retailers that carry Evolution Fresh,
visit EvolutionFresh.com.

In an effort to develop innovative, high-quality juices and snacks, Evolution
Fresh is working with yogurt industry leader, Dannon, to test a handcrafted
smoothie, made with Evolution Fresh™ cold-pressed juice and Dannon’s Greek
yogurt. The test includes a new green juice based smoothie and will happen in
nearly 200 Starbucks retail locations in San Jose, California and St. Louis,
Missouri. Beginning June 24, customers will have the chance to try the new
Evolution Fresh Cold-Pressed Juice Smoothies inspired by Dannon. The test will
continue through September and a full line of Evolution Fresh Inspired by
Dannon products are expected to launch in all Starbucks markets next year.

The test of Evolution Fresh Cold-Pressed Juice Smoothies made with Dannon
Greek yogurt will feature three varieties with the ability to further
customize by adding fresh kale or extra Greek yogurt for added protein:

  *Sweet Greens: a vibrant fruit and vegetable-based Cold-Pressed Juice
    Smoothie with a hint of mango and banana
  *Strawberry: a fruit-forward Cold-Pressed Juice Smoothie with a hint of
    apple and banana
  *Mango Carrot: a fruit and vegetable-based Cold-Pressed Juice Smoothie with
    a hint of pineapple

Since the announcement of Starbucks and Dannon’s strategic agreement in July
2013, Starbucks has transformed its existing yogurt parfaits by upgrading to
Dannon’s nonfat Greek yogurt in Starbucks company-operated stores in the U.S.

About Evolution Fresh

Evolution Fresh offers cold-pressed juices and natural foods that provide
high-quality, wholesome, and delicious nutrition to consumers. Acquired by
Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh takes a different approach to
crafting its cold-pressed juice – it presses and squeezes vegetables and
fruits, bottles the juice cold and uses high pressure processing (HPP) to help
protect flavors and nutrients. Evolution Fresh offers an extensive portfolio
of bottled juices, available in more than 9,300 grocery retailers, a majority
of Starbucks® stores, and in four company-operatedEvolution Fresh retail
locations. Together, Starbucks and Evolution Fresh seek to make incredible
nutrition widely accessible. To learn more about Evolution Fresh and our
cold-pressed difference please visit,www.evolutionfresh.com, watch our video,
or join us in a conversation through social media at
facebook.com/EvolutionFresh, instagram.com/evolutionfresh and
twitter.com/EvolutionFresh.

^1339% increase in sales vegetable juice excluding carrot as an ingredient,
versus YA 52 weeks ending 3.9.14. 47% increase in sales increase in sales of
vegetable juice including carrot as an ingredient, versus YA 52 Source: IRI
Dollar Sales, FDM, 52 weeks ending 3.9.14.

^2Super premium cold-pressed and flash-pasteurized juice sales equivalent to
$735 million, up 15% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending
3.9.14 . Based on definition of Super Premium as follows: Refrigerated fruit
and vegetable juice with no added sugar or preservatives and minimal
processing.

^3Total Greek yogurt sales in dollars as a percentage of total yogurt sales
from 2009 (<10%) to 2014 (47%). Source: IRI Dollar Sales, MULO, 52 weeks
ending June 1, 2014.

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Contact:

Evolution Fresh
Erin Schaeffer, 206-318-7100
press@starbucks.com
 
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