Russian Victory at Cannes Lions Festival

MegaFon's innovative project wins Russia's first Grand Prix 
MOSCOW, June 23, 2014 /CNW/ - MegaFon's Olympic pavilion won the Grand Prix at 
the Cannes Lions festival, a major event for professionals in the advertising 
and creative industries. This is the first time in 61 years that a nominee 
from Russia has won the main prize. 
(Photo: http://photos.prnewswire.com/prnh/20140623/693716 ) 
MegaFon OJSC is a leading Russian telecommunication service provider, 
operating in all segments of the telecommunications markets in Russia. The 
MegaFaces project, designed specifically for the 2014 Olympic Winter Games in 
Sochi, has been one of the year's marketing sensations. The interactive 
high-tech design is the first of its kind anywhere in the world and breaks new 
ground in modern architecture and digital technologies. The pavilion's façade 
contains 11,000 actuators with LED lights that extend to create 
three-dimensional portraits that are the size of a three-storey building: 
8x6x2 metres. Over 140,000 fans' faces from all over the world were shown on 
the MegaFaces façade during the Olympic Games in Sochi. 
The MegaFaces project was a remarkable success at the Olympics and was 
nominated in the Design, Cyber and Innovation categories in Cannes. In the 
latter category, the project was a deserving winner, gaining the jury's vote. 
The awards ceremony took place in the Palais des Festivals in Cannes. The 
sought-after award went to the project team: MegaFon; Asif Khan, creative 
director and the idea's creator; Axis, the project agency; and iart, the 
creators of the interactive façade and scanning technology. 
Mikhail Dubin, Executive Director at MegaFon, said: "This is a fantastic 
victory! Innovation and development are in MegaFon's DNA and MegaFaces is 
clear evidence of this. This project was very important for us, as was 
everything associated with the Olympic Games in Sochi. We are proud to have 
made a significant contribution to its success and are delighted that our 
Olympic MegaFaces project continues to fascinate people around the world. It 
is a huge honour for us to be part of Russia's first victory in the history of 
the Grand Prix. I would like to thank and congratulate all those who 
participated in this wonderful project and whose ideas and hard work made 
MegaFaces a reality." 
The Cannes Lions International Festival of Creativity is held from 15 to 21 of 
June in Cannes, France. It is the most authoritative event in the advertising 
industry. 37,427 applications from 97 countries were submitted this year alone. 
In 2009, MegaFon became the General Partner of the XXII Olympic Winter Games 
and the XI Paralympic Winter Games in Sochi. The Company built a strong 
communications infrastructure network on Olympic sites and provided athletes 
and guests with quality communications services, including high-speed 4G 
Internet. The MegaFaces pavilion became one of the most visited sites in the 
Olympic Park. In June 2014, the project won the Silver Mercury annual award in 
seven categories; the award is given to the best and most audacious projects 
in the marketing services and advertising industries. MegaFaces' award haul is 
a record in the history of the award. 
The project team: 
AXIS Agency (Moscow) - the project agency. 
Asif Khan (London) - creative director and the idea's creator. 
iart Company (Basel) - creator of the interactive façade and scanning 
technologies. 
Deluxe Interactive (Moscow) - developer of the registration application, 
developer for the mobile and server parts of the project. 
Scott Eaton (London) - technical director and anatomy consultant from Pixar 
Animation Studios; creator of the CPP application to improve facial 
recognition. 
AdWatch (Moscow) - project creator and host. 
 

SOURCE  MegaFon 
Peter Lidov, Director, Public Relations, +7(495)504-50-20, e-mail: 
pr@megafon.ru 
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-0- Jun/23/2014 17:35 GMT
 
 
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