MegaFon's innovative project wins Russia's first Grand Prix
MOSCOW, June 23, 2014 /CNW/ - MegaFon's Olympic pavilion won the Grand Prix at
the Cannes Lions festival, a major event for professionals in the advertising
and creative industries. This is the first time in 61 years that a nominee
from Russia has won the main prize.
(Photo: http://photos.prnewswire.com/prnh/20140623/693716 )
MegaFon OJSC is a leading Russian telecommunication service provider,
operating in all segments of the telecommunications markets in Russia. The
MegaFaces project, designed specifically for the 2014 Olympic Winter Games in
Sochi, has been one of the year's marketing sensations. The interactive
high-tech design is the first of its kind anywhere in the world and breaks new
ground in modern architecture and digital technologies. The pavilion's façade
contains 11,000 actuators with LED lights that extend to create
three-dimensional portraits that are the size of a three-storey building:
8x6x2 metres. Over 140,000 fans' faces from all over the world were shown on
the MegaFaces façade during the Olympic Games in Sochi.
The MegaFaces project was a remarkable success at the Olympics and was
nominated in the Design, Cyber and Innovation categories in Cannes. In the
latter category, the project was a deserving winner, gaining the jury's vote.
The awards ceremony took place in the Palais des Festivals in Cannes. The
sought-after award went to the project team: MegaFon; Asif Khan, creative
director and the idea's creator; Axis, the project agency; and iart, the
creators of the interactive façade and scanning technology.
Mikhail Dubin, Executive Director at MegaFon, said: "This is a fantastic
victory! Innovation and development are in MegaFon's DNA and MegaFaces is
clear evidence of this. This project was very important for us, as was
everything associated with the Olympic Games in Sochi. We are proud to have
made a significant contribution to its success and are delighted that our
Olympic MegaFaces project continues to fascinate people around the world. It
is a huge honour for us to be part of Russia's first victory in the history of
the Grand Prix. I would like to thank and congratulate all those who
participated in this wonderful project and whose ideas and hard work made
MegaFaces a reality."
The Cannes Lions International Festival of Creativity is held from 15 to 21 of
June in Cannes, France. It is the most authoritative event in the advertising
industry. 37,427 applications from 97 countries were submitted this year alone.
In 2009, MegaFon became the General Partner of the XXII Olympic Winter Games
and the XI Paralympic Winter Games in Sochi. The Company built a strong
communications infrastructure network on Olympic sites and provided athletes
and guests with quality communications services, including high-speed 4G
Internet. The MegaFaces pavilion became one of the most visited sites in the
Olympic Park. In June 2014, the project won the Silver Mercury annual award in
seven categories; the award is given to the best and most audacious projects
in the marketing services and advertising industries. MegaFaces' award haul is
a record in the history of the award.
The project team:
AXIS Agency (Moscow) - the project agency.
Asif Khan (London) - creative director and the idea's creator.
iart Company (Basel) - creator of the interactive façade and scanning
Deluxe Interactive (Moscow) - developer of the registration application,
developer for the mobile and server parts of the project.
Scott Eaton (London) - technical director and anatomy consultant from Pixar
Animation Studios; creator of the CPP application to improve facial
AdWatch (Moscow) - project creator and host.
Peter Lidov, Director, Public Relations, +7(495)504-50-20, e-mail:
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