Starbucks Expands Cold Beverage Line-up with New Fizzio™ Handcrafted Sodas and Teavana® Shaken Iced Teas

  Starbucks Expands Cold Beverage Line-up with New Fizzio™ Handcrafted Sodas
  and Teavana® Shaken Iced Teas

    Starbucks enters $415B global carbonated beverage market* with Fizzio™
  Handcrafted Sodas at more than 3,000 U.S. Starbucks® stores; New Teavana®
    Shaken Iced Teas available at Starbucks stores across U.S. and Canada

Business Wire

SEATTLE -- June 23, 2014

Just in time for the warm weather, Starbucks (NASDAQ: SBUX) tomorrow will
unveil a selection of new refreshing beverages, expanding its cold beverage
portfolio with the addition of Fizzio™ Handcrafted Sodas and Teavana® Shaken
Iced Teas. Fizzio™ Handcrafted Sodas are carbonated fresh and debut in three
classic flavors with a Starbucks twist – Spiced Root Beer, Golden Ginger Ale
and Lemon Ale. Each Fizzio soda contains no artificial flavors, no
preservatives or high fructose corn syrup and has 100 calories or less in a
Grande (16 fl. oz.). The new Fizzio sodas will be available at select
Starbucks locations in the U.S.**

Fizzio™ Handcrafted Sodas are carbonated fresh and debut in select stores in
three classic flavors w ...

Fizzio™ Handcrafted Sodas are carbonated fresh and debut in select stores in
three classic flavors with a Starbucks twist - Spiced Root Beer, Golden Ginger
Ale and Lemon Ale. (Photo: Business Wire)

Customers can also experience a fresh take on iced tea from Teavana at
Starbucks with new and returning favorites this summer. The new Teavana®
Blackberry Mojito Tea Lemonade and returning favorite Teavana® Peach Green Tea
Lemonade will be available nationwide and in Canada beginning June 24.

“We have heard from our customers that they’re looking for more refreshing,
cold beverages, especially during the warm summer months,” said Cliff Burrows,
group president, U.S., Americas and Teavana. “Fizzio Handcrafted Soda is
unlike any soda in the marketplace because it’s handcrafted and made-to-order
each time. The addition of Fizzio and Teavana Iced Teas gives our customers
more refreshing beverage choices made with the premium ingredients they expect
from Starbucks.”

Classic Flavors with a Twist

Fizzio™ Handcrafted Sodas are rooted in classic flavors, but with a signature
twist to deliver an experience unlike other sodas. The soda creation begins
with batch brewing real, premium ingredients to develop complex and layered
flavors, and each Fizzio beverage is individually handcrafted for each
customer.

  *Spiced Root Beer: The nostalgic taste of classic root beer with a
    deliciously unexpected twist – cinnamon, nutmeg, clove and star anise add
    a flavorful kick to this soda.
  *Golden Ginger Ale: A refreshing blend of real ginger, citrus and brown
    sugar, the Golden Ginger Ale has a unique golden color and a complex,
    delicious taste that harkens back to the original Ginger Ale introduced at
    the turn of the 20^th century.
  *Lemon Ale: A refreshing, citrus-forward blend of real lemon juice with
    hints of apricot and ginger.

The Fizzio™ machine is a breakthrough in carbonation technology with the
ability to deliver an unmatched soda experience. Unlike existing sodas or
at-home carbonation options, the machine carbonates finished beverages,
ensuring every ingredient in the beverage receives the same level of
carbonation and maximum flavor. The machine also delivers a customizable
experience with the capability to adjust the amount of “fizz” in each
beverage, and provides the option for customers to experience their favorite
beverages like Teavana® Iced Tea and Starbucks Refreshers™ beverages in a
completely new way by “adding fizz” for $.50 USD.

New and Returning Summer Favorites

Starbucks and Teavana continue to bring premium tea experiences to customers
with the introduction of new Teavana® Shaken Iced Teas. Teavana® Shaken Iced
Teas feature fine teas that are slightly sweetened and come in one-of-a-kind
delicious flavors. The iced teas are vigorously hand shaken ten times to help
ensure all the ingredients are cooled down quickly and mixed perfectly to
bring out their distinct flavors.

  *New Teavana® Shaken Iced Blackberry Mojito Tea Lemonade: Thirst-quenching
    flavors of juicy blackberry, mint, Teavana® green tea and a splash of
    lemonade shaken with ice.
  *Teavana® Shaken Iced Peach Green Tea Lemonade: Refreshing sweet peach and
    ginger notes, Teavana® green tea and a splash of lemonade shaken with ice.
  *Teavana® Shaken Iced Black Tea Lemonade: Bold layers of three of the
    finest Teavana® black teas mixed with lemonade and shaken with ice.

“Refreshing beverages made with premium ingredients deserve to be paired with
exceptional food, which is why we’re offering an array of wholesome options
for our customers,” said Burrows. “We have significantly advanced our
breakfast and lunch offerings over the past few years. And, we are expanding
this even further with new, relevant lunch options for our customers.”

Customers can pair their favorite Starbucks cold summer beverage with a
variety of lunch offerings, including:

  *New Turkey Pesto Panini: Turkey and melted provolone cheese with
    fire-roasted peppers and basil pesto on focaccia.
  *New  Old-Fashioned Grilled Cheese: A beloved classic sandwich,
    thoughtfully prepared with a three cheese blend of aged white cheddar,
    yellow cheddar and mozzarella cheese on hearty multigrain bread.
  *Hearty Salad Bowls: Chicken & Greens Caesar, Hearty Veggie & Brown Rice
    and Zesty Chicken & Black Bean.
  *Panini Sandwiches: Roasted Tomato & Mozzarella, Chicken Santa Fe and Ham &
    Swiss.
  *Cold Sandwiches: Chicken BLT Salad, Egg Salad and Turkey & Havarti.
  *Bistro Boxes: Protein, Cheese & Fruit and Chicken & Hummus.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.

*Euromonitor data 2013. Carbonated beverage market = combination of
Euromonitor’s carbonated bottled water, energy drinks, and carbonates
categories. Carbonates: Carbonated Soft Drinks (CSDs).

**Fizzio™ Handcrafted Soda availability: Hawaii, Southern California (Los
Angeles, San Diego, Stockton and Modesto areas), Arizona, New Mexico, Texas,
Oklahoma, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina,
North Carolina, Virginia, Nevada and Utah. Customers can find out if Fizzio is
available at their store by checking the Starbucks Mobile App for iPhone® or
Android™ or by visiting the Starbucks Store Locator at
http://www.starbucks.com/store-locator/search.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140623005342/en/

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Contact:

Starbucks
Holly Hart Shafer, +1-206-318-7100
press@starbucks.com
 
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