Retailers and Brands Map Future at HookLogic's Ecommerce Media Forum

Retailers and Brands Map Future at HookLogic's Ecommerce Media Forum 
Brand Marketers, Ecommerce Leaders and Agency Innovators Convene to
Discuss Big Data and the Digital Shopper 
NEW YORK, NY -- (Marketwired) -- 06/23/14 --  Ten of the nation's
largest retailers, the top three online travel agencies, and other
agency and brand leaders met earlier this month at the third annual
Ecommerce Media Forum, hosted by HookLogic, to discuss the growing
role of ecommerce sites as media properties.  
These online retailers and travel agencies, which represent more than
$1 billion in media sales, work with companies like HookLogic to
serve as leading media hubs for the brands they sell. The Forum is a
meeting place for the large and growing retailer teams dedicated to
reinventing their online business models for a new age of digital
competition by blending profitable digital media revenue with
transactional sales.  
"I enjoy meeting folks responsible for driving digital media revenue
at other companies. There is a great deal of commonality in our
goals, as well as our challenges," said Ken Weil, SVP, Marketing
priceline.com. "The Ecommerce Media Forum facilitates valuable
collaboration at a high level each year." 
LUMA Partners Founder and CEO Terence Kawaja -- originator of the
famous LUMAscape diagrams that illustrate the complex relationships
among digital players today -- kicked the day off with a keynote on
"The Changing Digital Landscape," explaining the way broader
digital-media trends are likely to affect brands and retailers.  
Later in the day GroupM Chief Digital Officer Global, Rob Norman,
emphasized the importance of knowing and talking to the consumers of
every brand he works with, and a panel of experts strategized about
ecommerce marketing, describing the ways brands measure marketing
across channels, and what they seek from retail partners.  
Among the leading brands and retailers in attendance were Intel,
Target, Johnson & Johnson, Kaz and De'Longhi. In addition to GroupM,
executives from Razorfish, MEC, Assembly and many other leading
agencies participated.  
"As the owners of the richest consumer data and in-market shopping
audiences, retailers are quickly becoming some of the most important
digital media publishers," said HookLogic CEO Jonathan Opdyke. "We
host this event every year to provide retailers, brands, and agencies
a forum to discuss and debate ways to further accelerate the growth
of this burgeoning segment of the digital media industry." 
The research HookLogic's CMO and EVP of Corporate Strategy Elizabeth
Jackson presented on segmentation will be offered to the public this
week. Already available is the white paper that explains how to
"Convert Shoppers to Buyers for CPG and Durable Goods":
http://bit.ly/1rIF0OC  
About HookLogic 
 HookLogic, the global leader in commerce search
advertising, partners with the world's leading retailers, online
travel agencies, and automotive companies to provide marketers
unprecedented access to bottom of funnel shoppers and a clear view
into resulting sales attribution. The company's high-performance
vertical marketing programs accelerate sales for product brands,
marketplace sellers, hoteliers, and automotive marketers. Network
partners and advertisers including Walmart, Target, Intel, LEGO,
Expedia, Priceline, Chrysler, and Kia use HookLogic to increase sales
and monetize site traffic. Backed by Bain Capital Ventures and Intel
Capital, HookLogic is headquartered in New York City, with offices in
Ann Arbor, Atlanta, and London, UK. For more information, please
visit www.hooklogic.com. 
PRESS CONTACT
Bill Brazell 
bbrazell@witstrategy.com
917-445-7316 
 
 
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