Priceline.com Gets Drivers' Adrenaline Pumping with New Lineup of Specialty and Luxury Rental Cars

 Priceline.com Gets Drivers' Adrenaline Pumping with New Lineup of Specialty
                            and Luxury Rental Cars

PR Newswire

NORWALK, Conn., June 23, 2014

NORWALK, Conn., June 23, 2014 /PRNewswire/ --According to a new survey
conducted by priceline.com, a majority (51%) of Americans think their rental
cars are not typically as nice as the rest of their vacations. In order to
make journeys from point A to point B more enjoyable and to enhance the
overall rental car experience for travelers, priceline.com is today launching
Fun Rides – an extensive new rental car lineup of luxury sedans, muscle cars,
sportsters, convertibles, hybrids and minis. As a first-of-its-kind offering,
priceline.com customers can now expect four-star wheels to match their
four-star itineraries.

5 Reasons to Ditch Your Ride for a Fun Ride

"This new offering from priceline.com demonstrates our commitment to our
customers and what we know they are looking for when renting a car. We
believe travelers will have a variety of reasons to choose a 'fun ride,'" said
Bill Jose, Senior Vice President, Rental Cars, priceline.com. "Whether you're
a business or a leisure traveler, Fun Rides is a great way to take a dream car
for a spin and add an element of excitement to your next trip."

Fun Rides caters to a variety of travel types and occasions, including the
more than half (56%) of Americans who noted they would like to drive a luxury
rental car for a special occasion, including their wedding (33%), a summer
road trip (26%) and high school reunion (19%). The new offering is available
nationwide at airport locations in 63 major markets from a wide range of
suppliers, including Avis, Budget, Hertz and Sixt. 

While specific make and model availability will vary according to location,
seasonality and demand, some of the specialty and luxury automobiles available
through Fun Rides include:

  oBMW: 528xi, X3 Xdrive 28I, X5, X5 Xdrive, and 3 Series
  oMercedes Benz: GLK, SLK, E350, ML, GL, GL450, C-Class, E Class and E Class
    convertible
  oMini Cooper Base: 4-door FWD and Clubman
  oHybrids & Alternative Fuels: Toyota Prius, Ford C-Max, Ford Fusion,
    Hyundai Sonata, Honda Natural Gas and Nissan Leaf
  oInfiniti: QX56, JX35 FWD, Q60 FWD, and JX35 AWD.
  oConvertibles: Corvette Coupe, Volvo C70, Camaro, Volkswagen Jetta
  oMuscle Cars: Dodge Challenger and Challenger RT, Camaro SS, Ford Mustang
    and Mustang GT Premium
  oJeep Wrangler: 2-door and 4-door
  oCadillac: SRX and Escalade, Lincoln Navigator
  oFord F150

Fun Rides is the latest enhancement to priceline.com's celebrated rental car
service, which covers thousands of airport and off-airport locations
throughout the U.S. and extends to major cities globally with international
inventory provided by The Priceline Group brand rentalcars.com. Key features
of priceline.com's rental cars service include:

  oCompetitive published rental rates and Name Your Own Price bidding for
    savings up to 40%
  oRound-trip and one-way rentals
  oDaily and weekly rates
  oEasy to read grid-style and list-style rate comparisons of multiple rental
    car companies
  oFull range of complementary vehicle categories (economy, compact,
    mid-size, standard, full-size, premium, mid-size, standard and full-size
    SUVs, minivans, full-size vans, and now Fun Rides

For more information on Fun Rides, visit www.priceline.com/media/ or connect
with us on Facebook and Twitter.

About the Survey

The priceline.com survey was conducted online by Wakefield Research
(www.wakefieldresearch.com) among 1,019 nationally representative U.S. adults,
ages 18+, between May 29th and June 3rd, 2014. The margin of error for the
study is 3.1 percent among the nationally representative sample.

About priceline.com

Priceline.com, part of The Priceline Group (NASDAQ: PCLN), gives leisure
travelers multiple ways to save on their airline tickets, hotel rooms, rental
cars, vacation packages and cruises. In addition to getting compelling
published prices, travelers can take advantage of priceline.com's famous Name
Your Own Price® service, which can deliver the lowest prices available, or the
recently added Express Deals®, where travelers can take advantage of hotel
discounts without bidding.

For Press Information: Kim Soward 203-299-8431 kimberly.soward@priceline.com

Photo - http://photos.prnewswire.com/prnh/20140623/120529

SOURCE Priceline.com

Website: http://www.priceline.com
 
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