Edmonton Tourism Launches Destination Activation Initiative to Support Major Events

Edmonton Tourism Launches Destination Activation Initiative to Support Major 
EDMONTON, ALBERTA -- (Marketwired) -- 06/23/14 --  The new
Destination Activation (DA) initiative is led by Edmonton Tourism in
collaboration with industry partners, and will make it easy for
organizations to help bring major Edmonton events to life with a
series of decor packages, activities, event information and other
resources all available through the Paint the Town program. 
The driving force behind Destination Activation is building the
Edmonton spirit by welcoming visitors and engaging locals into the
excitement of each event. In support of this goal, Edmonton Tourism
is working closely with DA partners including the City of Edmonton,
Edmonton Destination Marketing Hotels, the Edmonton Chamber of
Commerce, Edmonton International Airport, Old Strathcona Business
Association, the Government of Alberta through Tourism, Parks and
Recreation, and Travel Alberta. 
"With so many major events coming into Edmonton, we want to make sure
that everyone gets swept up in the excitement. There are so many ways
for organizations to participate, and whether you want to put a sign
in your window or hold a street party, Edmonton Tourism and the Paint
the Town program are going to help you become part of the action,"
says Maggie Davison, Edmonton Tourism vice president. 
Working together to differentiate Edmonton as a city that fully
embraces the excitement around major events, Destination Activation
will activate Canadian Finals Rodeo, FIFA U20 Women's World Cup
Canada 2014, Transcanada Corp. World Triathlon Grand Final Edmonton,
Canadian Country Music Association Awards, Tour of Alberta, and
events in support of the Wintercity Strategy. As the lead for
Destination Activation, Edmonton Tourism facilitates engagement in
the community so organizers can focus on executing a spectacular
Getting involved in activation efforts is easy! Being a proud host
can be as simple as purchasing a series of decor options, or
leveraging Edmonton Tourism online resources to create your own
activities. Information for the Paint the Town program can be
accessed at www.exploreedmonton.com/paint-the-town. For more details,
contact Joseph Pedrola, Tourism Development Manager, Edmonton
Tourism, jpedrola@edmonton.com or call 780-969-0449. 
Media Contact:
Erica Brusselers
780.917.7644 or Cell: 780.902.3137
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