Winner Successfully Migrates to Playtech's new Multi-Balance Wallet
LONDON, June 23, 2014
LONDON, June 23, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software and
services for the online, mobile, TV and land-based gaming industry, is proud
to announce the successful migration of Winner to Playtech's new Multi-Balance
wallet as part of Playtech's Information Management System, IMS, which has
recently been chosen platform of the year at eGR B2B Awards.
(Logo: http://photos.prnewswire.com/prnh/20120515/531552 )
Eliminating the use of multiple accounts for the various products, with the
new single wallet players can enjoy a borderless multi-product
experienceacross all products they are playing - including Casino, Bingo,
Sports and Poker.Operators can trackthe gaming activitythrough a single
backend- Playtech's IMS,makingthefinancial data and gaming history of each
player clearer across the entire player lifecycle.
Exclusive to Winner's wallet model is the ability to transfer funds across
balances within games and products, allowing for intuitive cross-sell
opportunities such as Game-specific bonuses and Free-spin bonuses. These
targeted marketing activities will allow Winner to reap the benefits of the
holistic financial view the new wallet offers, to increase their revenue
through cross-promotion of games and products.
Tony Khatskevich, VP Cross Products, commented, "We are very proud to launch
the new wallet with Winner. It provides operators with a holistic view which
allows them to execute more targeted marketing efforts and an avenue to
cross-sell across products and games. I am sure Winner will benefit from this
wallet in maximising their player value."
Playtech develops unified software platforms and content for the online and
land-based gaming industry, together with providing a range of ancillary
services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or
turnkey solution, with players accessing online, broadcast, mobile and
server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying
their offering, land-based casino groups, government sponsored entities such
as lotteries, and new entrants making their online gaming debut, particularly
in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over
3,000 employees located in twelve countries. Its leading gaming applications
include casino, poker, bingo, sports betting, live, mobile and social gaming,
casual and fixed odds games.
For further information contact: Playtech plc +44(0)20-7861-3232Mor Weizer,
Chief Executive OfficerRon Hoffman, Chief Financial Officer c/o Bell Pottinger
Adam Kay, Head of Investor Relations +44(0)20-7428-1776 Bell Pottinger David
Rydell / Olly Scott / Guy Scarborough +44(0)20-7861-3232
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