Leju to Launch "Weixin Home Promotion"
Mobile-based marketing solution to cover thousands of real estate projects
BEIJING, June 20, 2014
BEIJING, June 20, 2014 /PRNewswire/ -- Leju Holdings Limited ("Leju" or the
"Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate
services provider in China, announced that on June 28, 2014 it will launch its
inaugural "Weixin Home Promotion," a month-long event in cooperation with
Tencent Holdings Limited's (HKG: 0700) Weixin, a leading mobile social
communication platform in China.
The "Weixin Home Promotion" aims to provide homebuyers with a new channel for
home purchases through Weixin, while offering real estate developers a
powerful mobile-based marketing solution. Leju will work with developers
across China to offer exciting prize packages, or "Red Envelopes," valued at
nearly $15 million in all, including cash prizes for home purchases,
renovations and decorations, home appliances, and gift certificates.
Homebuyers will have the opportunity to claim these "Red Envelopes" by
following any of the official Leju-operated Weixin public accounts, or "Weixin
Sales Centers," which have been set up for the thousands of real estate
projects participating in the promotion.
"We are pleased to offer China's homebuyers and real estate developers the
real estate e-commerce industry's first nationwide promotion based on the
Weixin mobile platform," said Mr. Geoffrey He, CEO of Leju. "We have worked
closely on product development with our strategic partner Tencent since
signing our cooperation agreement in March, the result of which is this
exciting new mobile product. We have established over 16,000 Weixin Sales
Centers for real estate projects in close to 100 cities in China. We believe
these Weixin Sales Centers offer effective and convenient tools to provide
homebuyers with easy access to all of Leju's online and offline services
through their mobile devices. The Weixin Sales Centers will also serve as
additional marketing channels for developers and will facilitate direct
interactions with homebuyers. We believe the launch of the 'Weixin Home
Promotion' will demonstrate the tremendous marketing potential of the Weixin
Mr. He added, "Leju is a leading services provider of innovative e-commerce
products for China's real estate industry. The launch of the Weixin Sales
Centers is another exciting development in our overall mobile strategy. In
addition to the more than 30,000 Weibo Sales Centers that we currently
operate, the Weixin Sales Centers further enhance Leju's mobile marketing
products. We are proud to offer our clients and China's home buyers the most
comprehensive product solutions to meet their needs."
Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or
O2O, real estate services provider inChina, offering real estate e-commerce,
online advertising and online listing services. Leju's integrated online
platform comprises various mobile applications along with local websites
covering more than 250 cities, enhanced by complementary offline services to
facilitate residential property transactions. In addition to the Company's own
websites, Leju operates the real estate and home furnishing websites of
leading internet companies such as SINA Corporation and Baidu Inc., and
maintains a strategic partnership withTencentHoldings Limited. For more
information about Leju, please visit http://ir.leju.com.
Safe Harbor: Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of
Section 21E of the Securities Exchange Act of 1934, as amended, and as defined
in the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as "will,"
"expects," "anticipates," "future," "intends," "plans," "believes,"
"estimates," "target," "going forward," "outlook" and similar statements. Leju
may also make written or oral forward-looking statements in its reports filed
or furnished with the U.S. Securities and Exchange Commission, in its annual
report to shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to third parties.
Statements that are not historical facts, including statements about Leju's
beliefs and expectations, are forward-looking statements that involve inherent
risks and uncertainties. A number of important factors could cause actual
results to differ materially from those contained, either expressly or
impliedly, in any of the forward-looking statements. Such factors include, but
are not limited to, fluctuations in China's real estate market; the highly
regulated nature of, and government measures affecting, the real estate and
internet industries in China; Leju's ability to compete successfully against
current and future competitors; its ability to continue to develop and expand
its content, service offerings and features, and to develop or incorporate the
technologies that support them; its limited operating history and lack of
experience as a stand-alone public company, given its recent carve-out from
E-House and prior reliance on E-House for various corporate services; its
reliance on SINA, Baidu and others with which it has developed, or may develop
in the future, strategic partnerships; substantial revenue contribution from a
limited number of real estate markets; complexities resulting from its ongoing
relationships with E-House, due to E-House's controlling interest in Leju; and
relevant government policies and regulations relating to the corporate
structure, business and industry of Leju. Further information regarding these
and other risks, uncertainties or factors is included in the Company's filings
with the U.S. Securities and Exchange Commission. All information provided in
this press release is current as of the date of the press release, and the
Company does not undertake any obligation to update any forward-looking
statement as a result of new information, future events or otherwise, except
as required under applicable law.
For investor and media inquiries please contact:
Leju Holdings Limited
Phone: +86 (10) 5895-1062
Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073
In the United States:
Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714
SOURCE Leju Holdings Limited
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