Celanese Launches VAE Emulsions for Nonwovens

  Celanese Launches VAE Emulsions for Nonwovens

  Vinamul® Elite whitepaper showcases advanced emulsion polymer technologies

Business Wire

DALLAS & SULZBACH, Germany -- June 20, 2014

Celanese Corporation (NYSE: CE), a global technology and specialty materials
company and a global leader in vinyl acetate ethylene (VAE) emulsion polymers,
today announces the European region re-launch of its industry-leading line of
Elite Ultra dispersions for use in nonwovens, specialty papers and other
associated industries. The result is the new Vinamul® Elite 15 with firmer
hand, and Vinamul® Elite 25 with softer hand for use in wipes, tabletop and
hygiene applications.

The newly released products offer lower odor through a reduction in total
volatile organic compounds (VOCs), higher solids content, and a potential for
carbon dioxide reduction versus older generation products. Both Vinamul Elite
products still feature high dry and wet tensile strength, good absorbency and
are APE-surfactant free.

“In collaboration with our customers to find fresh, innovative solutions that
meet their product development needs, Celanese identified a solution for
higher solids in the emulsion and responded with the Vinamul Elite series,”
said Peter Zeimentz, segment manager for the Celanese emulsion polymers
business.

A whitepaper on the new products called “Vinamul® Elite 15 and Elite 25: Next
Generation Vinyl Acetate Ethylene Copolymer Dispersions for Nonwoven
Construction,” is available for download at www.celanese.com
(http://info.celanese.com/next-generation-elite-bonding-technology-whitepaper-download).

These new Vinamul Elite products will be available throughout Europe, the
Middle East and North Africa.

About Celanese

Celanese Corporation is a global technology leader in the production of
differentiated chemistry solutions and specialty materials used in most major
industries and consumer applications. With sales almost equally divided
between North America, Europe and Asia, the company uses the full breadth of
its global chemistry, technology and business expertise to create value for
customers and the corporation. Celanese partners with customers to solve their
most critical needs while making a positive impact on its communities and the
world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees
worldwide and had 2013 net sales of $6.5 billion. For more information about
Celanese Corporation and its product offerings, visit www.celanese.com or our
blog at www.celaneseblog.com.

All trademarks indicated above are owned by Celanese International Corporation
or its affiliates.

Forward-Looking Statements

This release may contain “forward-looking statements,” which include
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or similar expressions are intended to identify forward-looking statements.
All forward-looking statements are based upon current expectations and beliefs
and various assumptions. There can be no assurance that the company or its
customers will realize these benefits or that these beliefs will prove
correct. There are a number of risks and uncertainties that could cause actual
results to differ materially from the results expressed or implied in the
forward-looking statements contained in this release. These risks and
uncertainties include, among other things: changes in general economic,
business, political and regulatory conditions; changes in the price and
availability of raw materials; the introduction of competing products by other
companies; market acceptance of our products; changes in the degree of
intellectual property and other legal protection afforded to our products and
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of new or different industry or regulatory standards; unanticipated
operational or commercial difficulties, including failure of facilities or
processes or products to be designed or constructed, or to operate, in
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or future litigation, or from changes in the laws, regulations or policies of
governments or other governmental activities in the countries in which we
operate; and various other factors discussed from time to time in the
company's filings with the Securities and Exchange Commission. Any
forward-looking statement speaks only as of the date on which it is made, and
the company undertakes no obligation to update any forward-looking statements
to reflect events or circumstances after the date on which it is made or to
reflect the occurrence of anticipated or unanticipated events or
circumstances.

Contact:

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Jon.Puckett@celanese.com
or
Media - Corporate
W. Travis Jacobsen, +1-972-443-3750
William.Jacobsen@celanese.com
 
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