Celanese ‘Talks about Taste’ and Its Qorus™ Sweetener System at IFT® 14

  Celanese ‘Talks about Taste’ and Its Qorus™ Sweetener System at IFT® 14

       ‘Consumers won’t compromise on taste’ says market research study

Business Wire

DALLAS -- June 20, 2014

Celanese Corporation (NYSE: CE), a global technology and specialty materials
company, will be sharing valuable “consumer taste insights” with beverage
manufacturers during the IFT 14 Annual Meeting and Food Expo in New Orleans,
June 22-24 at Celanese booth 1619.

“Celanese conducted an extensive global market research study on the
‘attitudes of consumers’ toward low and no-calorie beverages – and one thing
was clear – they will not compromise on taste,” said Christoph Katz, marketing
director for the food ingredients business of Celanese. “The top two reasons
consumers cited for not consuming low/no calorie beverages surrounded taste –
either preferring the taste of full calorie versions or disliking the taste of
the low/no calorie versions.”

In response to these common consumer taste preferences, Celanese designed the
Qorus sweetener system. “Qorus balances sweetness and flavor to enable the
formulator to attain the ‘authentic’ taste of their brand,” said Katz. “Qorus
significantly reduces the bitter aftertaste of traditional non-nutritive
sweeteners, increases the sweetness perception, and results in shortening the
lingering profile of the sweet aftertaste.”

Qorus may be used in a variety of low/no calorie beverages including
carbonated beverages, non-carbonated drinks, flavored waters, energy drinks,
juice-based drinks, cocktails and dairy products.

To showcase Qorus, Celanese will be offering tastings of a low calorie
juice-based drink, a protein beverage and an energy drink during the show.
Attendees are invited to take the Qorus challenge and determine which sample
is full calorie and which is low calorie, and will then be entered into a
daily drawing for gift cards.

Celanese will also be highlighting their Sunett® brand of acesulfame potassium
(Ace-K) sweetener and their preservatives in the form of potassium sorbates
and sorbic acid. “Celanese offers time-tested sweetener and preservative
products that are manufactured at the highest-quality western standards to
give our customers piece of mind,” said Katz.

Celanese will have technical, sales and marketing representatives at booth
1619 to sample Qorus and share the market research with interested attendees.

About Celanese

Celanese Corporation is a global technology leader in the production of
differentiated chemistry solutions and specialty materials used in most major
industries and consumer applications. With sales almost equally divided
between North America, Europe and Asia, the company uses the full breadth of
its global chemistry, technology and business expertise to create value for
customers and the corporation. Celanese partners with customers to solve their
most critical needs while making a positive impact on its communities and the
world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees
worldwide and had 2013 net sales of $6.5 billion. For more information about
Celanese Corporation and its product offerings, visit www.celanese.com or our
blog at www.celaneseblog.com.

All trademarks indicated above are owned by Celanese International Corporation
or its affiliates.

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Contact:

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Jon.Puckett@celanese.com
or
Media - Corporate
W. Travis Jacobsen, +1-972-443-3750
William.Jacobsen@celanese.com
 
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