Countdown to Germany's World Cup(TM) Games: Heye OMD Uses Sizmek's Innovative
Technology Solution for McDonald's(R) Online World Cup Campaign in Germany
HAMBURG, Germany and NEW YORK, June 20, 2014 (GLOBE NEWSWIRE) -- Sizmek
Technologies GmbH, the German subsidiary of the global open ad-management
platform Sizmek Inc. (Nasdaq:SZMK), together with Heye OMD, Munich, has
created and served a McDonald's online football World Cup campaign. The
campaign's aim is to introduce families to the Big Mac^® and the specialty
burgers created for the World Cup. A countdown timer embedded in the
advertisement showed the time remaining until Germany's World Cup games
against Portugal and Ghana, further creating a close connection to the World
Cup games. With this dynamic overlay, the pre-rolls are perfectly charged with
a sense of anticipation for the World Cup.
The online campaign, which can be seen on popular websites such as Web.de, GMX
and Bild.de from 25/5 until 22/6, is also being promoted on TV, radio and
digital out-of-home. The central element of the campaign is the story of a
grandmother and her grandson who, in the run-up to the World Cup, converts her
into a true football fan. In addition, large-format display ads (Dynamic
Sitebar) are shown online on World Cup-related pages such as Sport1.de,
t-online/Sport and Bild/Sport.
"Sizmek is our national ad-serving partner, who manages all of our display and
rich media campaigns. It is an intensive collaboration with a great spirit of
partnership, which results in the development of great original ideas,"
explains Thomas Thürl, Director Digital Planning at Heye OMD. "As McDonald's
media agency, our aim is to bring the product closer to the customer. At the
same time, it is important that we produce positive effects for the McDonald's
brand. In the process, ideas often emerge that go beyond simple media booking
– as is the case with this online campaign."
Sizmek collaborated on the project with their partner, Impossible Software, a
provider of real-time dynamic video.
Summary of Facts about the Online Campaign:
Advertising medium: Instream with dynamic overlay/large-format display ads
Campaign period: 25 May to 22 June 2014
Media agency: Heye OMD GmbH, Munich; responsible for the campaign: Thomas
Thürl, Director Digital Planning
Creative agency: Heye GmbH, Munich
Technology partner: Sizmek Technologies GmbH, Hamburg; responsible for
implementation: Marco Senftleben, Director Client and Creative Services
Responsible on the client's side: Jörn Winkler, Senior Department Head
McDonald's Deutschland Inc., and Roland Meves, Department Head Marketing/Media
McDonald's Deutschland Inc.
Link to the ad: http://bit.ly/1uD5Zaw
Sizmek Inc. (Nasdaq:SZMK) fuels digital advertising campaigns for advertisers
and agencies around the world with cutting-edge technology to engage audiences
with any screen. For the last 15 years, the online business that is now Sizmek
has proudly pioneered industry firsts in digital (including rich media), video
and online targeted advertising across all channels. Sizmek's open
ad-management stack, Sizmek MDX, delivers the most creative and effective
multiscreen digital campaigns (mobile, display, rich media, video and social)
all powered by an unrivaled data platform. With New York City as a centre of
operations, Sizmek connects 13,000 advertisers and over 5,000 agencies to
audiences, delivering more than 1.5 trillion impressions a year. Sizmek
operates on the ground in 48 countries with a team of over 850 employees.
The following trademarks used herein are owned by the Sizmek Inc. and its
affiliates: the Sizmek name and logo. All other trademarks are the property of
the respective trademark owners, including without limitation "World Cup",
"McDonald's" and "Big Mac". All rights reserved to their owners.
Press Contact Global
Press Contact DACH
Sizmek Inc./Sizmek Technologies GmbH
Patrick Edlefsen| Director Sales and Business Development
Phone: +49 (0) 40 521 027 019 I Fax: +49 (0) 40 521 027 019 I Mobile: +49 (0)
151 1084 1607
Grosser Burstah 46 – 48, 20457 Hamburg, Deutschland/Germany
Talisman Kommunikation und Imagebildung
Phone: +49 89 55 29 139-11
Mobile: +49 171 543 21 69
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