News Corp’s “BallBall” Wins Official 2014 FIFA World CupTM Broadband and
Mobile Highlights Rights in Vietnam
HO CHI MINH CITY, Vietnam -- June 19, 2014
News Corp subsidiary NWS Digital Asia Pte Limited announced today it has won
non-exclusive mobile and internet rightsin Vietnamfor the 2014 FIFA World
Cup^TM in Brazil, with highlights content to be featured on BallBall
The official highlights for every World Cup game in this year’s tournament are
already being shown on BallBall, starting with the opening game, Brazil versus
Croatia last Thursday. (http://www.ballball.com/vi-vn/).
In addition to the individual match highlights, BallBall will also have themed
video packages from the 2014 FIFA World Cup^TM, such as round-ups of all the
daily games and goals of the week after each phase of the competition. It will
alsoshowcase real-time data feeds, infographics, written editorialcoverage,
commentaryand analysis fromNews Corp’s globallyrecognisedpublications and
engage with football fans on social networks such as Facebook and Twitter.
Ms. Anoushka Healy, Chief Strategy Officer for News Corp said: “Millions of
fans around the world share in the excitement and anticipation of this great
tournament, and we are absolutely delighted for the football fans of Vietnam
that we can bring Brazil 2014 to them on BallBall with so much official
content and engage with them in so many innovative ways.”
News Corp’sBallBallisthe only digital platform in Vietnamwhere fans can
also watch highlights ofevery goal from every game from thetop fivemajor
European leagues-the English Premier League (England),
LaLiga(Spain),SerieA (Italy),Bundesliga (Germany), andLigue1 (France).
BallBallhasfourplatforms–desktop, laptop, mobile & tablet– which
showcase officialvideohighlights of two to three minutes duration.
All editorial content and social media isavailablein the local language with
News Corphiring market leaders in football content generation in
Hanoi,andJakarta and Tokyofor its Indonesia and Japanese versions.
Galaxy ME, based in Ho Chi Minh,is BallBall’s exclusive distributor in
Vietnam, promoting and monetizing its contentoffering until 30^thJune 2016.
About News Corp’s NWS Digital Asia Pte Limited
News Corp’s NWS Digital Asia Pte Limited headquartered in Singapore is a
wholly ownedsubsidiary of News Corp. Vietnam is one of three launch markets
for BallBall, along with Indonesia and Japan. The business enjoysthe benefits
ofindustry best practice from the parent company, technologyvendor
relationships from the New York headquarters and premium football content from
the London newsrooms. BallBall seeks to connect with urban, smart device
owning football fans who appreciate the benefits of local languageeditorial
content and social media coupled with European football video.
Ashley Huston, 212-416-2025
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