News Corp’s “BallBall” Wins Official 2014 FIFA World CupTM Broadband and Mobile Highlights Rights in Vietnam Business Wire HO CHI MINH CITY, Vietnam -- June 19, 2014 News Corp subsidiary NWS Digital Asia Pte Limited announced today it has won non-exclusive mobile and internet rightsin Vietnamfor the 2014 FIFA World Cup^TM in Brazil, with highlights content to be featured on BallBall (BallBall.com). The official highlights for every World Cup game in this year’s tournament are already being shown on BallBall, starting with the opening game, Brazil versus Croatia last Thursday. (http://www.ballball.com/vi-vn/). In addition to the individual match highlights, BallBall will also have themed video packages from the 2014 FIFA World Cup^TM, such as round-ups of all the daily games and goals of the week after each phase of the competition. It will alsoshowcase real-time data feeds, infographics, written editorialcoverage, commentaryand analysis fromNews Corp’s globallyrecognisedpublications and engage with football fans on social networks such as Facebook and Twitter. Ms. Anoushka Healy, Chief Strategy Officer for News Corp said: “Millions of fans around the world share in the excitement and anticipation of this great tournament, and we are absolutely delighted for the football fans of Vietnam that we can bring Brazil 2014 to them on BallBall with so much official content and engage with them in so many innovative ways.” News Corp’sBallBallisthe only digital platform in Vietnamwhere fans can also watch highlights ofevery goal from every game from thetop fivemajor European leagues-the English Premier League (England), LaLiga(Spain),SerieA (Italy),Bundesliga (Germany), andLigue1 (France). BallBallhasfourplatforms–desktop, laptop, mobile & tablet– which showcase officialvideohighlights of two to three minutes duration. All editorial content and social media isavailablein the local language with News Corphiring market leaders in football content generation in Hanoi,andJakarta and Tokyofor its Indonesia and Japanese versions. Galaxy ME, based in Ho Chi Minh,is BallBall’s exclusive distributor in Vietnam, promoting and monetizing its contentoffering until 30^thJune 2016. About News Corp’s NWS Digital Asia Pte Limited News Corp’s NWS Digital Asia Pte Limited headquartered in Singapore is a wholly ownedsubsidiary of News Corp. Vietnam is one of three launch markets for BallBall, along with Indonesia and Japan. The business enjoysthe benefits ofindustry best practice from the parent company, technologyvendor relationships from the New York headquarters and premium football content from the London newsrooms. BallBall seeks to connect with urban, smart device owning football fans who appreciate the benefits of local languageeditorial content and social media coupled with European football video. Contact: News Corp Ashley Huston, 212-416-2025 firstname.lastname@example.org
News Corp’s “BallBall” Wins Official 2014 FIFA World CupTM Broadband and Mobile Highlights Rights in Vietnam
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