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MONTREAL, June 19, 2014 /CNW Telbec/ - Bell Media Mix and Touché!OMD recently
worked with McCafé to launch a campaign to distribute coffee, muffins, and
cookies to workplaces throughout Montréal. First launched on television, the
campaign is now making the switch to radio to continue to delight workers and
listeners tuning in to 107,3 Rouge fm and Virgin Radio 96.
From June 18 to July 19, 107,3 Rouge fm listeners who register on the
station's website, will be entered for a chance to receive a surprise visit
from the Rouge fm team during their Monday coffee break, kicking off the
McCafé sharing chain! A radio host will also be calling, on-air, to see which
supplier or client the winning company wants to see getting the next day's
McCafé delivery. The selected supplier or client will then get to choose
where Saturday's delivery will be made. Whether it's at a soccer tournament or
a garage sale, McCafé will be there!
Virgin Radio 96 will also be taking part in the campaign from June 23 to July
11, inviting listeners to show how their McCafé brightens up their day by
sharing selfies with colleagues on social networks using the #vrmccafé
hashtag. In the morning, the Virgin Radio Entourage will visit the winner's
offices, who will then get to choose the next company to win the following
delivery of coffee, muffins, and cookies.
Promotional messages and live mentions ensure optimal visibility for the
stations' contest. Ads aired by both participating stations and on the NRJ
network round out the campaign.
The radio campaign builds on the television contest held from April 28 to May
18 on CTV Montréal, which featured hosts Chantal Desjardins and Mosé Persico
enjoying a McCafé coffee break with employees from various businesses. In
addition to a 15-second spot inviting listeners to register, both radio hosts
recorded 15-second capsules during McCafé deliveries to the offices of
Concordia University and Montréal Children's Hospital. Ads also aired on
Canal Vie, Canal D, Ztélé, as well as on Corus Media's Séries+.
Part of a long-running campaign, these radio, television, and online contests
will be repeated sporadically until October.
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates
content and builds brands that entertain, inform, engage, and inspire
audiences through the platforms of their choice. Bell Media is Canada's
premier multimedia company with leading assets in television, radio,
out-of-home advertising, and digital media. Bell Media owns 30 local
television stations led by CTV, Canada's #1 television network; 35 specialty
channels, including TSN and RDS, Canada's most-watched specialty channels in
English and French; four pay TV services, including The Movie Network and
Super Écran; and is managing shareholder of premium pay-per-view service
Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster,
with 106 licensed radio stations in 54 markets across Canada. Bell Media owns
Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home
advertising companies with a network of more than 9,500 advertising faces in
Québec, Ontario, and British Columbia. Bell Media also operates more than 200
websites, delivers TV Everywhere with its innovative GO video streaming
services, including CTV GO, TMN GO, and Bravo GO, and owns Dome Productions
Inc., a multi-platform production company. Bell Media is part of BCE Inc.
(TSX, NYSE: BCE), Canada's largest communications company. For more on Bell
Media, please visit www.bellmedia.ca.
SOURCE Bell Media
Vincent Archambault, Bell Media Mix (Québec), 514.939.5001, ext. 3381 or
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-0- Jun/19/2014 14:25 GMT
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