Bell Media Mix and Touché!OMD organize McCafé sharing chains

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MONTREAL, June 19, 2014 /CNW Telbec/ - Bell Media Mix and Touché!OMD recently 
worked with McCafé to launch a campaign to distribute coffee, muffins, and 
cookies to workplaces throughout Montréal. First launched on television, the 
campaign is now making the switch to radio to continue to delight workers and 
listeners tuning in to 107,3 Rouge fm and Virgin Radio 96. 
From June 18 to July 19, 107,3 Rouge fm listeners who register on the 
station's website, will be entered for a chance to receive a surprise visit 
from the Rouge fm team during their Monday coffee break, kicking off the 
McCafé sharing chain! A radio host will also be calling, on-air, to see which 
supplier or client the winning company wants to see getting the next day's 
McCafé delivery. The selected supplier or client will then get to choose 
where Saturday's delivery will be made. Whether it's at a soccer tournament or 
a garage sale, McCafé will be there! 
Virgin Radio 96 will also be taking part in the campaign from June 23 to July 
11, inviting listeners to show how their McCafé brightens up their day by 
sharing selfies with colleagues on social networks using the #vrmccafé 
hashtag. In the morning, the Virgin Radio Entourage will visit the winner's 
offices, who will then get to choose the next company to win the following 
delivery of coffee, muffins, and cookies. 
Promotional messages and live mentions ensure optimal visibility for the 
stations' contest. Ads aired by both participating stations and on the NRJ 
network round out the campaign. 
The radio campaign builds on the television contest held from April 28 to May 
18 on CTV Montréal, which featured hosts Chantal Desjardins and Mosé Persico 
enjoying a McCafé coffee break with employees from various businesses. In 
addition to a 15-second spot inviting listeners to register, both radio hosts 
recorded 15-second capsules during McCafé deliveries to the offices of 
Concordia University and Montréal Children's Hospital. Ads also aired on 
Canal Vie, Canal D, Ztélé, as well as on Corus Media's Séries+. 
Part of a long-running campaign, these radio, television, and online contests 
will be repeated sporadically until October. 
About Bell Media 
With passion and an unrelenting commitment to excellence, Bell Media creates 
content and builds brands that entertain, inform, engage, and inspire 
audiences through the platforms of their choice. Bell Media is Canada's 
premier multimedia company with leading assets in television, radio, 
out-of-home advertising, and digital media. Bell Media owns 30 local 
television stations led by CTV, Canada's #1 television network; 35 specialty 
channels, including TSN and RDS, Canada's most-watched specialty channels in 
English and French; four pay TV services, including The Movie Network and 
Super Écran; and is managing shareholder of premium pay-per-view service 
Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, 
with 106 licensed radio stations in 54 markets across Canada. Bell Media owns 
Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home 
advertising companies with a network of more than 9,500 advertising faces in 
Québec, Ontario, and British Columbia. Bell Media also operates more than 200 
websites, delivers TV Everywhere with its innovative GO video streaming 
services, including CTV GO, TMN GO, and Bravo GO, and owns Dome Productions 
Inc., a multi-platform production company. Bell Media is part of BCE Inc. 
(TSX, NYSE: BCE), Canada's largest communications company. For more on Bell 
Media, please visit

SOURCE  Bell Media 
Vincent Archambault, Bell Media Mix (Québec), 514.939.5001, ext. 3381 or 
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CO: Bell Media
ST: Quebec
-0- Jun/19/2014 14:25 GMT
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