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Bell Media Mix and Touché!OMD organize McCafé sharing chains

 To tweet this release: bit.ly/1l5HIcs  MONTREAL, June 19, 2014 /CNW Telbec/ - Bell Media Mix and Touché!OMD recently  worked with McCafé to launch a campaign to distribute coffee, muffins, and  cookies to workplaces throughout Montréal. First launched on television, the  campaign is now making the switch to radio to continue to delight workers and  listeners tuning in to 107,3 Rouge fm and Virgin Radio 96.  From June 18 to July 19, 107,3 Rouge fm listeners who register on the  station's website, will be entered for a chance to receive a surprise visit  from the Rouge fm team during their Monday coffee break, kicking off the  McCafé sharing chain! A radio host will also be calling, on-air, to see which  supplier or client the winning company wants to see getting the next day's  McCafé delivery. The selected supplier or client will then get to choose  where Saturday's delivery will be made. Whether it's at a soccer tournament or  a garage sale, McCafé will be there!  Virgin Radio 96 will also be taking part in the campaign from June 23 to July  11, inviting listeners to show how their McCafé brightens up their day by  sharing selfies with colleagues on social networks using the #vrmccafé  hashtag. In the morning, the Virgin Radio Entourage will visit the winner's  offices, who will then get to choose the next company to win the following  delivery of coffee, muffins, and cookies.  Promotional messages and live mentions ensure optimal visibility for the  stations' contest. Ads aired by both participating stations and on the NRJ  network round out the campaign.  The radio campaign builds on the television contest held from April 28 to May  18 on CTV Montréal, which featured hosts Chantal Desjardins and Mosé Persico  enjoying a McCafé coffee break with employees from various businesses. In  addition to a 15-second spot inviting listeners to register, both radio hosts  recorded 15-second capsules during McCafé deliveries to the offices of  Concordia University and Montréal Children's Hospital. Ads also aired on  Canal Vie, Canal D, Ztélé, as well as on Corus Media's Séries+.  Part of a long-running campaign, these radio, television, and online contests  will be repeated sporadically until October.  About Bell Media  With passion and an unrelenting commitment to excellence, Bell Media creates  content and builds brands that entertain, inform, engage, and inspire  audiences through the platforms of their choice. Bell Media is Canada's  premier multimedia company with leading assets in television, radio,  out-of-home advertising, and digital media. Bell Media owns 30 local  television stations led by CTV, Canada's #1 television network; 35 specialty  channels, including TSN and RDS, Canada's most-watched specialty channels in  English and French; four pay TV services, including The Movie Network and  Super Écran; and is managing shareholder of premium pay-per-view service  Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster,  with 106 licensed radio stations in 54 markets across Canada. Bell Media owns  Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home  advertising companies with a network of more than 9,500 advertising faces in  Québec, Ontario, and British Columbia. Bell Media also operates more than 200  websites, delivers TV Everywhere with its innovative GO video streaming  services, including CTV GO, TMN GO, and Bravo GO, and owns Dome Productions  Inc., a multi-platform production company. Bell Media is part of BCE Inc.  (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell  Media, please visit www.bellmedia.ca.    SOURCE  Bell Media  Vincent Archambault, Bell Media Mix (Québec), 514.939.5001, ext. 3381 or  vincent.archambault@bellmedia.ca  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/June2014/19/c3386.html  CO: Bell Media ST: Quebec NI: ENT RADIO TVNEWS ADV  
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