The Event: get exclusive behind the scenes access to the summer's biggest music and cultural festivals with Bell TV

The Event: get exclusive behind the scenes access to the summer's biggest 
music and cultural festivals with Bell TV 
Eight original episodes in documentary-reality format reveal the extreme highs 
and dramatic lows that are part of staging some of Canada's biggest concerts 
and events 
MONTREAL, June 19, 2014 /CNW Telbec/ - Beginning on July 2, Bell will launch 
The Event - a new television series that gives viewers exclusive behind the 
scenes access following production crews staging some of the biggest music and 
cultural events of this summer in an eight episode documentary-reality format. 
The Event will be available in French and English  exclusively to Bell TV 
subscribers via the Bell TV app. 
From Louis-Jean Cormier to Lady Gaga to Éric Lapointe to Diana Krall, The 
Event will follow producers, production crews, designers, event managers, 
along with the performers and artists themselves 48 hours prior to some of 
Canada's major concert and cultural shows - including the FrancoFolies de 
Montréal, the Festival international de jazz de Montréal, the Festival 
d'été de Québec and the Osheaga Music and Arts Festival. 
Your favourite performer takes the stage in front of an audience of screaming 
fans. It's something we see regularly live and on TV. Now try to imagine the 
days and hours leading up to that special moment when the performer finally 
steps into the spotlight. What production companies worked so hard to make 
that artist or festival shine? What challenges did they have to overcome? And 
just who are these unsung heroes working behind the curtain? You'll see all of 
this on The Event, an Attraction Images production. 
Who backstage does Louis-Jean Cormier, Éric Lapointe, Karim Ouellet and 
Marie-Mai rely upon for an incredible and flawless show? Who ensures that 
every concert by Lady Gaga, Billy Joel, Bryan Adams and Snoop Dogg is a 
success? If you're part of the entourage for Michael Bublé or Diana Krall or 
Tony Bennett, what does a regular day look like? At an outdoor festival like 
Osheaga, how do you coordinate the arrival of 100 different rock groups and 
artists? The Event will reveal all this and more through the lens of directors 
Jean-François Poisson (District V) and Guillaume St-Arnaud (L'amour est dans 
le pré). 
Several renowned artists are involved in producing The Event, including 
content producer Jeff Stinco from the group Simple Plan. Jeff will narrate 
each episode in both English and French, drawing on his own personal stage and 
performance experiences to give viewers unique insight and perspective as The 
Event's camera crews capture the complexity and pressure filled moments 
leading up to opening nights and successful multi-day festivals that are 
rarely seen by the public. 
"As a partner for some of the biggest cultural events in the country, we are 
proud to extend and give special access to these exceptional concerts and 
festivals to more Bell TV customers in a very unique way with The Event and 
the Bell TV app," said Nicolas Poitras, Vice President, Marketing 
Communications for Bell. "Following the success of 24CH, Bell continues to 
support the creation of top-quality original content and the promotion of 
homegrown artists and artisans, further enhancing the creative and dynamic 
media industry with unique broadcasting ideas and initiatives." 
The Bell TV app lets customers watch popular channels they receive in their 
programming package at home on tablets or smartphones at no extra charge and 
access to the industry-leading Bell Mobile TV service. The Bell TV app is 
available for Android devices at Google Play, BB10 devices in BlackBerry App 
World and iOS in the Apple and iTunes App Store. For more information, please 
"We are very proud of this new TV production, especially as we are launching a 
new partnership with Bell and doing so with an innovative form of 
broadcasting," notes Executive Producer and President of Attraction Images, 
Marleen Beaulieu. 
The Event will begin airing weekly on July 2, with a series of eight episodes 
available only to Bell Fibe or Satellite TV customers via the Bell TV app. In 
September, all the episodes will be available on Bell Local video on demand. 
About Attraction Images
Attraction Images is a subsidiary of Attraction. It is one of Quebec's largest 
and most successful creators and producers of high quality television and film 
content, counting an impressive and very high-quality catalogue of 12 feature 
films, a dozen digital projects and over 1,100 hours of TV programming ranging 
from prime time dramas and variety shows to game shows, documentaries, 
magazines and youth programming. 
About Bell
Bell is Canada's largest communications company, providing consumers and 
business customers with wireless, TV, Internet, home phone and business 
communications services. Bell Media is Canada's premier multimedia company 
with leading assets in television, radio and digital media. Bell is wholly 
owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please 
Bell Let's Talk promotes Canadian mental health with national awareness and 
anti-stigma campaigns, like Clara's Big Ride for Bell Let's Talk and Bell 
Let's Talk Day, and significant Bell funding of community care and access, 
research, and workplace initiatives. To learn more, please visit

SOURCE  Bell Canada 
Marie-Ève Francoeur Bell Media Relations 514 391-5263 
Jean-Simon Messier Communications Advisor, Attraction média 514 285-7022 | 
514 792-2706 
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CO: Attraction Images
ST: Quebec
-0- Jun/19/2014 14:30 GMT
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