Sage SMB Survey on Mobile Devices: Mobile Technology Has a Remarkable Effect on Customer Service

Sage SMB Survey on Mobile Devices: Mobile Technology Has a Remarkable Effect on 
Customer Service 
Vast Majority of Businesses Don't Budget for Mobile Devices 
IRVINE, CA -- (Marketwired) -- 06/18/14 --   Sage North America
announced today the results of its second annual mobile device
survey, which recently polled 1,090 small and midsized businesses
(SMBs) in the United States. The Sage SMB Survey on Mobile Devices
showed that slightly more than half of the businesses responding to
the survey supply their employees with mobile devices (54 percent).
This figure is down from 69 percent in the 2013 survey.  
When asked about the positive effect mobile technology has had on
their businesses, respondents said the biggest positive effect has
been on customer service (70 percent). Business owners found mobile
devices have also been helpful in performing business in the event of
inclement weather (32 percent). Furthermore, they responded that
mobile devices have been helpful in bringing more work to the company
(21 percent) and by giving the ability to conduct meetings remotely
(20 percent). 
"The Sage Mobile Device Survey shows that mobile technology makes
doing business easier, empowers superior customer service and
increases productivity," said Joe Langner, executive vice president
and general manager of mid-market solutions for Sage North America.
"With important business functions like customer contact being
conducted primarily on mobile devices, business owners are finding
ways to take advantage of technology and are seeing mobility make a
true impact on their business." 
One of the most surprising findings is that while mobility is clearly
having a positive effect on business processes, most businesses are
not budgeting for the cost of mobile devices. Slightly more than
three-quarters of business executives generally do not budget for
mobile devices, preferring instead to purchase them as the need
arises. Five percent report that their business sets an annual budget
for mobile items and sticks to it, while slightly more than one in
ten (12 percent) set an annual budget and adjust expenditures as
needed. 
Other notable findings include: 


 
--  Slightly more than half of the survey respondents (51 percent)
    personally use a mobile device to access work-related information
    remotely (when away from the office or their main computer).
--  About two out of five respondents who use mobile applications are
    using a work-related application on their mobile device (other than a
    laptop) that connects to the cloud.
--  Employees most commonly use mobile applications for checking their
    email (96 percent), text messaging (84 percent), managing contacts (79
    percent) and their calendar (71 percent), documents (65 percent),
    banking (60 percent) and social media (55 percent).

  
The survey was conducted by Sage between April 18 and May 4, 2014,
among an independent panel of small and medium-sized businesses in
the United States. The margin of error for all mobile device users is
+/- 4% with a confidence level of 95 percent and among executive
respondents only is +/- 5% with a confidence level of 95 percent. 
Complete findings of the survey are available here. For more
information on Sage mobile applications, please see here. 
About Sage
 Sage is a leading global supplier of business management
software and services for small and midsized businesses. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange
in 1989 and now employs more than 12,300 people and supports more
than 6 million customers worldwide. For more information about Sage
in North America, please visit the company website at
SageNorthAmerica.com. Follow Sage North America on Facebook,
Facebook.com/Sage, and Twitter, Twitter.com/sagenamerica. 
Copyright2014 Sage Software, Inc. All rights reserved. Sage, the Sage
logos, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc. or its
affiliated entities. All other trademarks are the property of their
respective owners. 
Press contact:
Melody Chalaban
Sage North America
949-754-3503
melody.chalaban@sage.com 
 
 
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