Dannon Brings a Fresh Twist to Classic Desserts with New Dannon Creamery

  Dannon Brings a Fresh Twist to Classic Desserts with New Dannon Creamery

     First New Brand since Oikos from Dannon Will Reinvent Dairy Desserts

Business Wire

WHITE PLAINS, N.Y. -- June 18, 2014

The Dannon Company today announced the introduction of Dannon Creamery, a
brand of pudding- and cheesecake-inspired dairy desserts, giving consumers a
first-of-its-kind indulgent dairy dessert option.

There’s nothing quite like Dannon Creamery available in the market today. Five
cheesecake-inspired offerings, which have been reinvented using traditional
Greek yogurt and topped with delicious fruit sauces, will be complemented by
three puddings, made with Grade A milk.

“This is another example of Dannon leading category growth and it’s not just
another flavor or line extension. Dannon Creamery is the launch of a new
category within dairy,” said Sergio Fuster, Chief Marketing Officer of The
Dannon Company. “Living well means enjoying the simple things, like a great
dessert, and Dannon Creamery reimagines what indulgence in the dairy aisle can
mean. Dessert is about never compromising on taste, and we have created a
smart option for indulgence,” said Fuster.

Dannon’s parent company, Danone, has tremendous expertise in dairy desserts,
and Dannon’s R&D team spent months researching, developing and testing recipes
to create a dessert proposition that is tailored to and satisfies the
discerning expectations of Americans.

“Our unique understanding of cultured dairy and our experience here and
elsewhere in the world support the ambitious growth plans of our retail
customers. We believe, in consultation with our retail customers, now is the
time to expand into the dessert category. Expanding into the dessert market
and evening day part is a necessary next step to continue to grow the dairy
category,” said Fuster.

Dannon Creamery offers consumers a twist on desserts so they can enjoy it any
day. Dannon Creamery is available nationwide beginning this July, in 5.3 oz.
cups, specially designed to evoke the feeling of a dessert bowl (MSRP: $1.69).
Dannon Creamery consists of eight delicious dairy desserts, including three
puddings: milk chocolate, dark chocolate and vanilla; and five
cheesecake-inspired flavors: strawberry, blueberry, cherry, lemon, and
caramel.

About The Dannon Company

Headquartered in White Plains, New York, Dannon has plants in Minster, OH,
Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200
different flavors, styles and sizes of cultured refrigerated and frozen dairy
products to serve the diverse needs of its retail and foodservice customers.
Dannon brings health through food to as many people as possible via its wide
offering of delicious and wholesome fresh and frozen yogurts. Dannon is a
subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide,
sold under the names Dannon and Danone. For more information, visit
dannon.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140618005928/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50889027&lang=en

Contact:

Edelman, on behalf of The Dannon Company
Sushma Dwivedi, 212-819-4838
sushma.dwivedi@edelman.com
 
Press spacebar to pause and continue. Press esc to stop.