TLA Worldwide to bring world’s top football clubs and ICC tournament to
Four year deal marks a major expansion by TLA into the global soccer industry
and will introduce the elite ICC tournament into the region for the first time
NEW YORK -- June 18, 2014
TLA Worldwide plc (“TLA” or “the Group”) (AIM: TLA), a leading athlete
representation and sports marketing group, is pleased to announce that it has
signed an agreement with Relevent Sports, a division of RSE Ventures Inc., to
bring the elite International Champions Cup (ICC) to Asia Pacific from
2015-2018, the first time the football tournament will be played outside the
TLA has partnered with Nine Live, wholly owned by Nine Entertainment Co, a
leading Australian media and entertainment company, to organise, promote and
deliver the ICC to the region from 2015-2018. Participating teams and the host
country for the tournament will be announced in due course.
Whilst not benefiting the current financial year, the Board expects the
partnership with Nine Events and the agreement with Relevent Sports to have a
materially positive impact on our results from next year.
Bart Campbell, Chairman of TLA Worldwide, commented: “With this agreement TLA
has made a significant move to diversify its activities into the world’s most
popular sport. TLA will play a central role in bringing some of the world’s
most widely followed clubs and iconic brands to one of the most dynamic
regions of Asia. We are delighted to team up with Nine Live who have market
leading regional expertise.”
The Asia Pacific ICC tournament will be the first example of TLA’s
collaboration with Nine Live to bring world-class sports events to the region
and more opportunities are already being developed jointly for the future.
Geoff Jones, Managing Director at Nine Live, said: “TLA’s international
relationships within the sports market make them the ideal partner for
bringing this exciting tournament to the region. We look forward to working
with them to make this event a major fixture in the region’s sporting calendar
and are very confident it will be a huge success, as it is in the US.”
The ICC transforms the traditional European club pre-season tour into an
annual competitive global tournament, which is currently hosted only in the
US. The first ICC was held in 2013 and broadcast in 150 countries, featuring
eight top clubs from across the world, including A.C Milan, Chelsea, Everton,
Juventus and Real Madrid. This year’s edition features Real Madrid, Manchester
United, Liverpool, Manchester City, A.C. Milan, AS Roma, Inter Milan and
Olympiacos in matches across 12 North American cities. In addition to the
tournament final on August 4 in Miami, the marquee match-up between Manchester
United and Real Madrid is set to mark an American attendance record for soccer
with over 105,000 fans set to fill the “Big House” at Michigan University.
Michael Principe, Chief Executive Officer +1 212 645 2141
Nick Westlake (Nomad) +44 20 7260 1000
David Poutney (Broker)
Neil Thapar, Alexis Gore, Amelia Bullock-Muir +44 20 7618 9100
About TLA Worldwide
TLA Worldwide is a leading athlete representation and sports marketing group
quoted on London’s AIM. The Group derives revenues from long term agency
relationships with many prominent US and international sports stars,
broadcasters and media personalities associated with major sports including
American Football, baseball, basketball and golf.In addition, it also
provides a range of services in respect of media consultancy, sports
sponsorship and event production to many sportspeople and corporate clients. A
significant proportion of TLA Worldwide’s business emanates from baseball
where it is a recognised leader, having negotiated over $3bn of contracts over
the past 10 years. With over 55 full-time personnel, TLA Worldwide serves its
clients through three operating subsidiaries from 10 locations worldwide
including its principal offices in London, UK; New York and Newport Beach,
USA; and Melbourne, Australia. For more information, please visit
About International Champions Cup
In the summer of 2013, Relevent Sports revolutionized the international soccer
landscape by organizing the inaugural Guinness International Champions Cup, an
innovative transformation of the traditional European club preseason tours
into a competitive tournament.
The inaugural edition featured eight top clubs - Real Madrid, Juventus,
Chelsea, Inter Milan, A.C. Milan, Valencia, Everton and the L.A. Galaxy – and
culminated with a spectacular final in Miami won by Real Madrid over Chelsea
(3-1) in front of nearly 70,000 fans.
While the inaugural edition was played in six U.S. cities and one European
city, 2014 will be played in a total of 12 cities and 13 stadiums across the
United States and Canada.
This year’s format will consist of two groups of four in a round-robin format.
Each team will play a total of three matches in group play and the two group
leaders will face off on August 4 in the final at Sun Life Stadium in Miami.
0207 618 9100
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