McDonald's 365Black Awards to Recognize Remarkable Leaders in Entertainment, Humanitarianism, Business, Sports and Inspiration

 McDonald's 365Black Awards to Recognize Remarkable Leaders in Entertainment,
 Humanitarianism, Business, Sports and Inspiration for Dedication to Serving
                                 Communities

11th annual awards program to feature sensational performances by today's
hottest stars

PR Newswire

OAK BROOK, Ill., June 18, 2014

OAK BROOK, Ill., June 18, 2014 /PRNewswire/ --In celebration of the 11^th
annual McDonald's 365Black Awards, the company will honor individuals who make
positive contributions to the community at this year's star-studded event.
Hosted by actor/television correspondentTerrence Jenkins and actress Tika
Sumpter, the awards show will be held Saturday, July 5, 2014, during the 20^th
anniversary of the ESSENCE Festival™ presented by Coca Cola® in New Orleans.
The show is known for drawing a number of top celebrity attendees, many of
whom will grace the golden carpet prior to the show. Surprise musical
performances will make this highly-anticipated show a not-to-be missed event.

The 11th annual McDonald’s 365Black Awards will salute outstanding individuals
who are committed to making positive contributions that strengthen the
African-American community on July 5 in New Orleans. This year’s honorees
include: civil rights activist the Rev. Al Sharpton; music executive and
entrepreneur Kevin Liles; film producer Will Packer; inspirational leader
Iyanla Vanzant; former NFL athlete Dhani Jones and McDonald’s Owner/Operator
Henry Coaxum.

McDonald's 365Black Awards are given annually to salute outstanding
individuals who are committed to making positive contributions that strengthen
the African-American community. This year's honorees include: civil rights
activist the Rev. Al Sharpton; music executive and entrepreneur Kevin Liles;
film producer Will Packer; inspirational leader Iyanla Vanzant; former NFL
athlete Dhani Jones and McDonald's Owner/Operator Henry Coaxum. Additionally,
artist Skyler Grey and entrepreneur Gabrielle Jordan Williams will be
recognized alongside this lineup with the first-ever McDonald's 365Black
Community Choice Youth Award.

"We are excited to recognize these outstanding individuals for their
incomparable contributions to the community," said Rob Jackson, McDonald's
U.S. marketing director. "Like our honorees, McDonald's is committed to being
deeply rooted in the communities we serve 365 days a year. That's why we
strive to continually create positive platforms, such as the 365Black Awards,
that bring social awareness to areas that are important to our neighbors."

Prior to the ceremony, television correspondent Janell Snowden will cover
celebrity action from the golden carpet, wearing fashion designed exclusively
by TraVonne Walker, Bowie State University undergraduate and winner of the
2014 McCafe - Harlem's Fashion Row® University Student Design Competition.
Walker will work with reality television fashion design competition alum
Kimberly Goldson to perfect the memorable look.

McDonald's 365Black Awards launched in 2003 as an extension of the company's
365Black platform, which celebrates the pride, heritage and achievements of
African-Americans year-round. The 2014 program is a free, ticketed event.
Visit www.eventfarm.com/365BlackAwards2014 to register for tickets.

Those who miss the live awards ceremony can still share in the experience by
watching the broadcast on BET Networks on August 10 at 10 p.m. EDT/9 p.m. CDT.
The awards ceremony will also air on CENTRIC on August 17 at 11 p.m. EDT/10
p.m. CDT. Additionally, fans can follow @McDonalds on Twitter for updates on
the awards show and join the conversation using #365BlackAwards.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality
ingredients to more than 27 million customers every day. Nearly 90 percent of
McDonald's 14,000 U.S. restaurants are independently owned and operated by
businessmen and women. Customers can now log online for free at approximately
11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more
information, visit http://www.mcdonalds.com, or follow us on Twitter
@McDonalds and Facebook http://www.facebook.com/mcdonalds. To learn more about
the 365Black initiative, visit http://www.365Black.com.

About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 90 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment
network targeting the 25- to 54-year-old African-American audience; BET
Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
operates in the United Kingdom and oversees the extension of BET network
programming for global distribution.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, McCafe and McDonald's. ©2014 McDonald's

Logo - http://photos.prnewswire.com/prnh/20140617/118973

SOURCE McDonald's USA, LLC

Website: http://www.mcdonalds.com
Contact: Kristen Wells, McDonald's USA, kristen.wells@us.mcd.com, (630)
623-2901, or Paris Ivory-Taylor, Burrell Communications, pivory@burrell.com,
(312) 297-9777
 
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