IMAX Transforms Hong Kong Culture Center For June 19 World Premiere Of
Paramount Pictures' Transformers: Age of Extinction
LOS ANGELES, June 17, 2014 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and
Paramount Pictures, a division of Viacom, Inc. (NASDAQ: VIAB) today announced
that Michael Bay's fourth installment of the mega-blockbuster franchise
Transformers: Age of Extinction will premiere June 19 at the Hong Kong Culture
Center in Hong Kong, which is being specially transformed into an IMAX® 3D
theatre for this one-night event. The film begins its global roll-out in IMAX
theatres on June 25, with the U.S. IMAX launch on June 27.
The red-carpet event and screening will take place at the Hong Kong Culture
Center, which is receiving a makeover of IMAX proportions exclusively for this
event – complete with a 60-by-34-foot IMAX screen and IMAX's proprietary
projection and sound technology.
Attendees of the event also will be able to see up close and personal the new
IMAX® 3D Digital Camera, which is being flown to the premiere from IMAX's
headquarters in Toronto where it is housed. Transformers: Age of Extinction is
the first feature film to have been captured using the state-of-the-art 3D
Attending the world premiere in Hong Kong is director Michael Bay, cast
members Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack
Reynor, Li Bingbing, T. J. Miller, Han Geng and the band IMAGINE DRAGONS, who
wrote the original song "Battle Cry" for the film and will perform live on the
rooftop of Harbour City following the film's screening.
"With Transformers: Age of Extinction, Michael Bay is taking IMAX 3D to the
next level - putting moviegoers smack in the middle of the action with the
Autobots as audiences have never seen before," said Greg Foster, Senior
Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We could
not be more pleased to partner with our friends at Paramount to premiere the
film at this one-of-a-kind world event."
"We are thrilled to be partnering with IMAX in Hong Kong as we debut
Transformers: Age of Extinction on the worldwide stage," said Rob Moore, Vice
Chairman, Paramount Pictures. "IMAX's 3D experience is a perfect fit for the
size and spectacle of Michael Bay's new film and will excite and entertain
audiences at the world premiere and around the globe."
Exclusively in IMAX® theatres, sequences filmed with the camera will expand
to fill more of the IMAX screen and provide moviegoers with even greater
scope, breathtaking image quality and earth-shattering 3D for a truly
Transformers: Age of Extinction, the fourth film in director Michael Bay's
global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey
Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver
and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura
and Ian Bryce. Based on Hasbro's Transformers™ Action Figures. Written By
Ehren Kruger. Directed By Michael Bay.
Transformers: Age of Extinction is produced by Paramount Pictures, with
production assistance in mainland China by 1905 (Beijing) Network Technology
Co., Ltd., China Movie Channel and Jiaflix Enterprises.
For more information about Transformers: Age of Extinction, please visit
Paramount Pictures' official website at http://www.transformersmovie.com/.
About IMAX Corporation IMAX, an innovator in entertainment technology,
combines proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world you've never
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect
with audiences in extraordinary ways, and, as such, IMAX's network is among
the most important and successful theatrical distribution platforms for major
event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of March 31, 2014, there were 840
IMAX theatres (707 commercial multiplexes, 18 commercial destinations and 115
institutions) in 57 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of
IMAX Corporation. More information about the Company can be found at
www.imax.com. You may also connect with IMAX on Facebook
(www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube
About Paramount Pictures Corporation Paramount Pictures Corporation (PPC), a
global producer and distributor of filmed entertainment, is a unit of Viacom
(NASDAQ: VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount controls a
collection of some of the most powerful brands in filmed entertainment,
including Paramount Pictures, Paramount Animation, Paramount Vantage,
Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC
operations also include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio Group.
This press release contains forward looking statements that are based on IMAX
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements. These
risks and uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Business Media: IMAX
Corporation – New York
IMAX Corporation– New York Teri
Ann Sommerlath 212-821-0110
Sloane & Company – New York
Principal Communications Group – Los Angeles
Melissa Zuckerman/Paul Pflug
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