Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships

  Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel
  Partnerships

Licensing Expo 2014

Business Wire

LAS VEGAS -- June 17, 2014

This week, at the Las Vegas Licensing Show, leading toymaker Mattel, Inc.
(NASDAQ:MAT), will unveil its multi-category line-up of apparel partnerships
leveraging the iconic Barbie® brand. Announcing retail fashion programs with
Forever 21, Uniqlo Co. Ltd., Primark and Lord & Taylor, the brand will now
offer Juniors and Girls a wide range of unique, trendy Barbie™ branded apparel
and accessories connecting with fans and style makers alike.

“This is the first time the Barbie brand has leveraged its 55 year heritage to
create multiple iconic looks providing retailers and licensees a way to bring
the brand to life that best targets their consumer," said Jessi Dunne, General
Manager and Senior Vice President, Consumer Products for Mattel. “Our focus
this year across the portfolio is turning moments into memories by securing
unique partnerships that deepen the consumer’s relationship with our flagship
brands.”

Mattel will also reveal new best-in-class partnerships and product offerings
for infants, kids, tweens and adults with global programs for its key
properties including Thomas and Friends®, Monster High®, Ever After High®, Hot
Wheels® and Fisher-Price® at Las Vegas Licensing Show.

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. Mattel’s
portfolio of best-selling brands includes Barbie^®, the most popular fashion
doll ever produced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas &
Friends^® and Fisher-Price^® brands, including Little People^® and Power
Wheels^®, as well as a wide array of entertainment-inspired toy lines. In
2013, Mattel was named one of the "World’s Most Ethical Companies" by
Ethisphere Magazine and is also ranked No. 2 on Corporate Responsibility
Magazine’s "100 Best Corporate Citizens" list. With worldwide headquarters in
El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40
countries and territories and sell products in more than 150 nations. At
Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,
www.facebook.com/mattel or www.twitter.com/mattel.

MAT-CORP

Contact:

Mattel, Inc.
Michelle Chidoni, 310-252-3412
Director North American Communications – Mattel Brands
michelle.chidoni@mattel.com
 
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