Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships Licensing Expo 2014 Business Wire LAS VEGAS -- June 17, 2014 This week, at the Las Vegas Licensing Show, leading toymaker Mattel, Inc. (NASDAQ:MAT), will unveil its multi-category line-up of apparel partnerships leveraging the iconic Barbie® brand. Announcing retail fashion programs with Forever 21, Uniqlo Co. Ltd., Primark and Lord & Taylor, the brand will now offer Juniors and Girls a wide range of unique, trendy Barbie™ branded apparel and accessories connecting with fans and style makers alike. “This is the first time the Barbie brand has leveraged its 55 year heritage to create multiple iconic looks providing retailers and licensees a way to bring the brand to life that best targets their consumer," said Jessi Dunne, General Manager and Senior Vice President, Consumer Products for Mattel. “Our focus this year across the portfolio is turning moments into memories by securing unique partnerships that deepen the consumer’s relationship with our flagship brands.” Mattel will also reveal new best-in-class partnerships and product offerings for infants, kids, tweens and adults with global programs for its key properties including Thomas and Friends®, Monster High®, Ever After High®, Hot Wheels® and Fisher-Price® at Las Vegas Licensing Show. About Mattel The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie^®, the most popular fashion doll ever produced, Hot Wheels^®, Monster High^®, American Girl^®, Thomas & Friends^® and Fisher-Price^® brands, including Little People^® and Power Wheels^®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World’s Most Ethical Companies" by Ethisphere Magazine and is also ranked No. 2 on Corporate Responsibility Magazine’s "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel. MAT-CORP Contact: Mattel, Inc. Michelle Chidoni, 310-252-3412 Director North American Communications – Mattel Brands firstname.lastname@example.org
Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships
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