Inventors Inspired by Everyday Parenting Needs are Recognized with the Huggies MomInspired Grant Program

Inventors Inspired by Everyday Parenting Needs are Recognized with the Huggies
                          MomInspired Grant Program

More Than Half-Million Dollars in Grants Awarded Over Five Years

PR Newswire

DALLAS, June 17, 2014

DALLAS, June 17, 2014 /PRNewswire/ -- Nearly 70 years ago, female inventor and
entrepreneur Marion O'Brien Donovan had an inspiring idea^1. As a mother of
two who was unhappy with the options available to keep her babies dry, Donovan
created the disposable diaper in 1946. Today, Huggies recognizes that many
innovative ideas come from parents and their "a-ha!" moments—but all too often
these ideas are not brought to life. Now in its fifth year, Huggies
MomInspired Grant Program aims to further the development of these creative
parent-inspired products and services.

To date Huggies has awarded more than $500,000 in grants to deserving
entrepreneurs.The Huggies MomInspired Grant Program is accepting applications
starting today at the Disney Social Media Moms "On the Road" conference, which
celebrates creative ideas driven by parents and their real needs.

Huggies will award up to 8 parent entrepreneurs with $15,000 grants to help
them grow their businesses. In addition to support from Kimberly-Clark, grant
recipients will join a network of 40+ successful Huggies MomInspired
entrepreneurs, presence at next year's All Baby & Child Kids Expo and receive
business advice and mentorship from Maria Bailey, author, radio and TV
personality and founder of

"We are excited to kick off the Huggies MomInspired Grant Program and begin
the search for our fifth class of grant recipients. We know from experience
that innovative ideas and products come from real life experiences and we are
proud to continue to support these parents," said Nick Weiland, Huggies brand
manager. "We are looking forward to discovering unique and creative products
and welcoming a new group of grant recipients to the Huggies MomInspired

Apply Now:

  oWho: Anyone with an original, innovative and viable new product idea to
    help make life easier for parents; must be 21 or older and reside in the
    United States
  oHow: Log onto and submit application, including
    the idea and business plan
  oWhen: June 17, 2014 through September 30, 2014
  oWhy: For the chance to receive $15,000 and advice to help start or grow
    your business idea

MomInspired Success Stories:
This year's grant recipients will join 42 others who have continued to develop
their winning ideas and products, including:

  oA 2013 Grant recipient, Greg O'Sullivan found he was able to solve an
    unmet need in safety for his 2 year old daughter with the invention of
    KidSwitch. With his product, small children can turn light switches on and
    off without the assistance of a parent, and without climbing on anything
    or risking injury. KidSwitch is now sold in Toys"R"Us, Bed, Bath and
    Beyond, and other major retailers across the country.
  oAlicia Overby is a 2013 grant recipient for her Baby Elephant™ Ears, a
    solution for comfortable head and neck support for babies, which can help
    soothe colicky newborns. After incredible success in boutique shops
    nationwide, Alicia is expanding into a more globally available travel
    accessory line.
  oRomy Taormina is a 2011 grant recipient for Psi Bands, award-winning
    acupressure wrist bands for the relief of nausea associated with morning
    sickness during pregnancy. They are now sold at more than 13,000 major
    retailers across the country and since receiving the grant have been
    featured on NBC's Shark Tank

For more information about past grant recipients and applications, visit Grants will be awarded in January 2015.

Join the Conversation
To stay up to date on the latest Huggies brand and parenting news, follow
@Huggies on Twitter and visit or to become a fan and share tips and stories with
other Huggies Moms.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an
indispensable part of life for people in more than 175 countries. Every day,
nearly a quarter of the world's population trust K-C brands and the solutions
they provide to enhance their health, hygiene and well-being. With brands such
as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds
the No.1 or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the Company's 142-year history of
innovation, visit or follow us on Facebook and Twitter.

^1 National Museum of American History,

Entrepreneurial Moms Make Business Dreams a Reality.


Contact: Katie Passo

Contact: Eric Bruner


SOURCE Huggies MomInspired Grant Program

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