Paytronix Launches EXPRESS Pilots for Large Multi-Unit Chains

Paytronix Launches EXPRESS Pilots for Large Multi-Unit Chains 
New Program Helps Restaurant and Retail Chains Get Up and Running
Quickly With POS-Integrated Rewards Programs 
NEWTON, MA -- (Marketwired) -- 06/17/14 --  Paytronix Systems, Inc.,
a leading provider of reward program solutions to restaurants and
retailers, today announced a new EXPRESS Pilots program designed
specifically to help restaurant and retail chains to quickly create
and deploy a new reward program. EXPRESS Pilots leverages Paytronix's
out-of-the box features so that enterprise chains can quickly test a
variety of elements in a secure, market-focused pilot program; shave
months off go-to-market strategies; and significantly reduce costs
for program testing. 
EXPRESS Pilots are based on the proven Paytronix Rewards Platform,
which includes proprietary software that delivers billions of
millisecond transactions annually. With EXPRESS Pilots, restaurants
get customized mobile apps, mobile payment, promotions, and guest
messaging tools as well as a team of loyalty experts to assist in the
program launch and assessment of performance.  
Paytronix's POS integrations enable valuable operational advantages

--  Account Lookup quickly accesses guest accounts at the POS, even when
    they forget their card;
--  Check-Level Control adds a menu item, free entree, discount or
    tender to the check based on a program's specific rules for 1-to-1
--  POS Messaging displays messages to cashiers and prints guest messages
    on receipts;
--  Store and Forward accruals automatically in the event of Internet
--  Central Configuration Updates makes program changes centrally and then
    quickly distributes them to all locations.

The Paytronix Reward Platform can host an enormous number of customized
reward programs from simple electronically delivered visit "punch
card" programs to highly sophisticated surprise and delight programs
that reward guests based on individual visiting and spending
behavior. The system simultaneously delivers more than 250 unique
programs today. 
Beyond the transaction platform, the reward software has a built-in
promotion engine that enables marketers to create unique campaigns
based on purchase behavior and deliver offers with value stored on
members' accounts. Digital messages -- email, push, pull, SMS and
geofenced messages -- can be deployed from the same interface.
Messages can be triggered in real-time based on purchase behavior,
deployed according to a preset schedule, or deployed by the user to
nurture guest relationships for long-term retention. 
Denny's, one of America's largest full-service family restaurant
chains with more than 1,600 franchised and company-owned locations
nationwide, recently partnered with Paytronix EXPRESS Pilots to
launch a new test loyalty program in select markets. "As America's
Diner, it is crucial that we engage and communicate with our guests
in a meaningful way that enhances their experience each time they
walk through our door," said Erik Jensen, director of advertising and
merchandising for Denny's. "Working with Paytronix EXPRESS Pilots has
enabled us to quickly and efficiently roll out a test program,
'Denny's Diner Perks,' that will help identify and analyze our
guests' dining habits and needs through targeted reward structures
and messaging strategies to see what resonates best with them.
Ultimately, the results from this test program may be used to
determine ongoing guest-centric promotions and future core and
limited time product launches." 
"Paytronix specifically designed EXPRESS Pilots to help its
enterprise restaurant customers cut through the time and technology
constraints previously required to design and launch a rewards
program," said Andrew Robbins, president, Paytronix Systems, Inc.
"From pilot commencement to the full roll-out decision point, we
provide the industry's most reliable program data and enable pilot
operators to compare their results to our trusted industry
benchmarks. Chains quickly get the information they need to make
data-driven recommendations to their executive teams, boards of
directors, and franchisees."  
Multimedia and Resources  
Learn more about the Paytronix EXPRESS Pilots.  
Follow Paytronix on Twitter @Paytronix 
About Paytronix Systems, Inc. 
Paytronix's proprietary guest engagement platform helps more than 250
restaurant and retail chains manage and grow more than $10 Billion in
guest spend. Customers benefit from big data consumer insights that
Paytronix generates from 1-to-1 engagement with more than 20 million
loyal guests -- through mobile, social and today's most innovative
digital marketing tools. As a result, customers can more effectively
segment and motivate their guests to increase spend and drive
revenue. For more information, visit 
About Denny's Corp. 
Denny's is one of America's largest full-service family restaurant
chains, currently operating 1,700 franchised, licensed and
company-owned restaurants across the United States, Canada, Chile,
Costa Rica, Curacao, Dominican Republic, El Salvador, Guam, Honduras,
Mexico, Puerto Rico and New Zealand. For further information on
Denny's, including news releases, please visit the Denny's website at or the brand's social channels via Facebook, Twitter,
tumblr, Pinterest or YouTube. 
Paytronix Media Contact: 
Michelle Tempesta
Paytronix Systems, Inc.
617-649-3300, ext: 230 
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