They’re Back, Cracker Barrel Campfire Meals Heat up Excitement Again

  They’re Back, Cracker Barrel Campfire Meals Heat up Excitement Again

  A savory take on a camping trip classic brings unique experience to guests

Business Wire

LEBANON, Tenn. -- June 16, 2014

Cracker Barrel Old Country Store, Inc. is heating up the summer again with its
popular Campfire Meals. Beginning June 16, guests can experience the savory
taste of a piping hot camp-style cooking experience brought right to their
tables with Cracker Barrel’s Campfire Chicken or Campfire Beef.

Cracker Barrel Campfire Chicken and Beef

Cracker Barrel Campfire Chicken and Beef

“The last time we offered our special Campfire Meals our guests really loved
them,” said Chris Ciavarra, Cracker Barrel Senior Vice President, Marketing.
“Our Campfire Chicken and Campfire Beef are slow cooked and served in foil
with vegetables for an experience that might remind some of campfire cooking
from their youth.”

Each Campfire Chicken or Campfire Beef meal is seasoned with signature Cracker
Barrel Campfire spice blend and slow-roasted in foil with corn on the cob, red
skin potatoes, fresh carrots, chopped onion and tomato wedges. Campfire
Chicken is offered for $8.99 and Campfire Beef for $9.99, each comes with
choice of made from scratch Buttermilk Biscuits or Corn Muffins. Also new for
summer is our Strawberry Iced Tea, Strawberry Lemonade and a Salted Caramel
Blondie dessert.

It’s all part of Cracker Barrel’s “Summer Stories” campaign. To add to the
“turn miles into memories” Cracker Barrel experience, guests can also enjoy
travel friendly snacks, games and summer toys sold in Cracker Barrel® retail
stores. Guests may also participate in the digital Cracker Barrel Old Country
Store™ Summer Stories Sweepstakes where they can share photos and videos for a
chance to win prizes.*

*NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE ODDS OF WINNING. Open to
legal residents of the 50 U.S. and D.C. at or over the age of majority at time
of entry. Starts 06/30/14 at 8:00 a.m. CT and ends 08/28/14 at 10:00 p.m. CT.
Odds of winning will vary. Void where prohibited, Additional terms apply. For
entry, prize and other details, including the Official Rules, go to
www.crackerbarrelsummer.com. Sponsor: Cracker Barrel Old Country Store, Inc.,
Lebanon, TN.

About Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from-home
in its old country stores and restaurants. Guests are cared for like family
while relaxing and enjoying real home-style food and shopping that’s
surprisingly unique, genuinely fun and reminiscent of America’s country
heritage…all at a fair price.

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) was established in 1969
in Lebanon, Tenn. and operates 628 company-owned locations in 42 states. For
more information, visit crackerbarrel.com.

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Contact:

Cracker Barrel Old Country Store, Inc.
Jim Keller, 615-235-4644
Corporate Communications Manager
 
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