TVB Selects Octoshape’s Dynamic Ad Insertion Technology to Monetize 2014 FIFA World Cup

  TVB Selects Octoshape’s Dynamic Ad Insertion Technology to Monetize 2014
  FIFA World Cup

  Solution provides seamless switching between linear World Cup coverage and
               personalized advertising for multiscreen viewing

Business Wire

PHOENIX & HONG KONG -- June 15, 2014

Octoshape, an industry leader in cloud-based, over-the-top (OTT) stream
acceleration and contribution technologies for broadcasters, announced today
that TVB.COM Limited (TVB.COM), the wholly owned subsidiary of Television
Broadcasts Limited (TVB), has selected Octoshape’s IP-based solution to
deliver the 2014 FIFA World Cup coverage across fixed and wireless devices.

TVB.COM has expanded its relationship to include Octoshape’s Dynamic Ad
Insertion technology to more seamlessly and effectively advertise content.
TVB.COM is focused on ensuring that its viewers will have a true
broadcast-like experience when inserting personalized advertising into the
live stream.

“FIFA World Cup is one of the most watched sporting events on record,” said
Kenneth Wong, Chief Operating Officer of TVB.COM. “More than ever, performance
is critical, and Octoshape’s proven track record of delivering broadcast
quality over the Internet was a key factor in our decision to work with them
for this high profile sporting competition.”

In addition to providing TVB accelerated stream distribution, the solution
will offer the Hong-Kong-based broadcaster transparent distribution capacity
expansion into the Microsoft Azure Cloud.

“TVB has been a long-standing and loyal customer,” said Michael Koehn Milland,
CEO at Octoshape. “Our ad-insertion technology and the flexibility to
dynamically expand capacity to cloud operators were key elements of success
for TVB. We look forward to supporting their efforts to bring the 2014 FIFA
World Cup to all of their users.”

Octoshape’s technologies are adopted by some of the largest broadcasters,
technology and service providers in the world, enabling them with OTT/IPTV and
TV Everywhere services at the highest possible quality and scale. The platform
outperforms traditional content delivery technologies, across any geographical
region and on all marks including start-up time, buffer time, quality and view

About TVB.COM Limited

TVB.COM ( is the official website of TVB and has been in operation
since 2000. It hosts TVB programming contents. Riding on the high penetration
of Internet-connected devices, TVB.COM launched a series of mobile
applications, i.e., myTV, GOTV, myWorldCup App, TVB News App, TVB Finance App,
TVB Zone, myEPG and TVB Fun, to facilitate the audience enjoying TVB programs
anywhere and anytime. For more information, please visit:

About Octoshape

Streaming media innovator Octoshape is bridging the transition from Broadcast
TV to Broadband TV by providing the enabling technology required to bring TV
Quality, TV Scale and TV Economics to the public Internet. The Octoshape
approach is more scalable, flexible and affordable than traditional content
delivery (CDN) schemes, while providing feature-rich, high-quality viewing to
the largest of audiences. Leading broadcasters and direct broadcast satellite
service providers around the world are relying on Octoshape to deliver their
content over IP Networks to broadband connected devices.


Michelle Soltesz, +1-973-349-9818
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