PetSmart Expands Natural Pet Food Options with Nature’s Variety

  PetSmart Expands Natural Pet Food Options with Nature’s Variety

       Instinct and Prairie give pet parents wholesome, natural choices

Business Wire

PHOENIX & ST. LOUIS -- June 13, 2014

Nature’s Variety^®, an innovative independent natural pet food company, and
PetSmart^TM (NASDAQ: PETM) announced today that beginning this week the
company’s two wholesome pet food brands will begin selling at the largest
specialty pet retailer in North America.

“Pet parents are seeking natural diets that give their pets the nutrition
nature intended,” said Matt McAdam, PetSmart’s executive vice president of
merchandising and real estate. “Nature’s Variety strengthens our natural
selection and gives pet parents the variety of wholesome foods they desire.
PetSmart is committed to meeting the evolving needs and preferences of our pet
parents who deeply care about the health and well-being of their pets.”

Nature’s Variety produces pet food through two brands – Instinct^®, the leader
in raw pet food; and Prairie^®, a balanced holistic line of food. Instinct dog
and cat foods include grain-free and gluten-free formulas, and come in a
variety of forms, including kibble, can, raw frozen, freeze dried raw and
treats. Prairie dog foods are available in kibble, cans and treats in an
assortment of proteins. PetSmart began selling both lines June 9 in the United
States and began selling both brands in Canada in late May. In addition,
PetSmart will carry Instinct Raw frozen diets in more than 575 stores
throughout the United States and Canada.

“Nature’s Variety is committed to providing pet parents with superior quality
pet food and giving them more options to incorporate raw into their pet’s
diet,” said Reed Howlett, CEO of Nature’s Variety. “We are extremely proud of
this partnership with PetSmart. By expanding our distribution we are able to
give more households access to the natural, holistic diets they are seeking
for their pets.”

PetSmart is the largest specialty pet retailer in North America with products
and services for every type of pet. For more information on products, deals
and store hours, visit

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading online
provider of pet supplies and pet care information (
The company employs approximately 54,000 associates and operates more than
1,314 pet stores in the United States, Canada and Puerto Rico, and over 196
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through PetSmart Charities’ adoption centers in all PetSmart stores and by
sponsoring community adoption events. PetSmart Charities is the leader in
granting money to help pets in need, with more than $28 million given in 2012
throughout North America.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook:
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About Nature’s Variety

Nature’s Variety is an independent company producing premium, natural pet food
headquartered in St. Louis with manufacturing operations in Lincoln, Neb.
Nature’s Variety produces pet food through two brands – Instinct®, the leader
in raw pet food; and Prairie®, a balanced holistic line of food – and frozen
dog treats through the SweetSpots® brand. The Instinct® brand includes Pride
by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets and
Instinct® Healthy Weight. The Prairie® brand includes Homestyle by Prairie®.
For more information about Nature’s Variety, visit For
more information on Instinct®, visit For more
information on Prairie®, visit

Follow Nature’s Variety on Twitter: @NaturesVariety
Connect with pet parents on Facebook: and


GolinHarris for PetSmart
Natalie DeGrandis, 972-341-2568
PetSmart Media Line
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