John Frieda® Sheer Blonde® Hair Care Partners With Lauren Conrad To Debut The Keep Up With Your Blonde Campaign

John Frieda® Sheer Blonde® Hair Care Partners With Lauren Conrad To Debut The
                      Keep Up With Your Blonde Campaign

PR Newswire

NEW YORK, June 13, 2014

NEW YORK, June 13, 2014 /PRNewswire/ -- Blonde is so much more than a hair
colour, it's a state of mind. Light and bright—the perfect blonde elevates
your look and your attitude. To empower blondes everywhere to be the best
blonde they can be, the John Frieda® Sheer Blonde® hair care professionals
pioneered a line of custom colour care specifically designed for blonde needs.
Now the John Frieda® team is joining forces with TV personality, fashion
designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep
up with Your Blonde Campaign.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad

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This new program empowers blondes to maintain their best colour with a regimen
of expert care and celebrates the bold confidence that accompanies vibrant
fresh colour. The innovators at John Frieda® Hair Care understand that when
your blonde is on, so are you, making it essential to have the right arsenal
to keep up your ideal shade. And to provide insider blonde tips for keeping up
with your blonde, Conrad will be guest blogging on her favorite products and
go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda®
Hair Care website.

"Being a blonde is a part of who I am," explains Conrad. "As someone who lives
in California, it takes work tokeep my colour light and bright. I use the
Sheer Blonde® collection because I know that fromtone correcting, to
lightening, to highlight enhancing, it will help me maintainthe blonde I
love."

Being blonde will have even more benefits: from June 9^th through July 9^th,
when you pick up some of your favorite Sheer Blonde® products and prove your
purchase with a receipt, you can claim (or redeem) an offer to receive a
beauty reward, while supplies last. Details are available at
KeepUpWithYourBlonde.com.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are
recognized around the world for their innovation and quality. The Kao USA Inc.
portfolio includes Ban^® antiperspirant-deodorants and Total Refresh® Cooling
Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care;
John Frieda^® Frizz-Ease^®, Root Awakening^®, Luxurious Volume, Sheer
Blonde^®, Brilliant Brunette^®, Radiant Red^®, Full Repair^®, Luminous Glaze
Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded
in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

KeepUpWithYourBlonde.com
#MyBlondeLife
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twitter.com/johnfriedaus
instagram.com/@johnfriedaus

LAUREN CONRAD JOINS JOHN FRIEDA® SHEER BLONDE® HAIR CARE



John Frieda® Sheer Blonde® Everlasting Blonde® Colour Preserving Shampoo and
Conditioner



John Frieda® Sheer Blonde® Collection



Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to debut Keep Up With
Your Blonde Campaign

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad

SOURCE John Frieda

Contact: FOR MEDIA OR PHOTOGRAPHER CREDENTIALS CONTACT: LAUREN DONNER/SARAH
PARKER/GIZEM OZCELIK, TRACTENBERG & CO./212.929.7979, LDONNER@TRACTENBERG.COM,
GOZCELIK@TRACTENBERG.COM, SARAHP@TRACTENBERG.COM
 
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