John Frieda® Sheer Blonde® Hair Care Partners With Lauren Conrad To Debut The Keep Up With Your Blonde Campaign

John Frieda® Sheer Blonde® Hair Care Partners With Lauren Conrad To Debut The                       Keep Up With Your Blonde Campaign  PR Newswire  NEW YORK, June 13, 2014  NEW YORK, June 13, 2014 /PRNewswire/ -- Blonde is so much more than a hair colour, it's a state of mind. Light and bright—the perfect blonde elevates your look and your attitude. To empower blondes everywhere to be the best blonde they can be, the John Frieda® Sheer Blonde® hair care professionals pioneered a line of custom colour care specifically designed for blonde needs. Now the John Frieda® team is joining forces with TV personality, fashion designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep up with Your Blonde Campaign.  To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad  Object: application/x-shockwave-flash  This new program empowers blondes to maintain their best colour with a regimen of expert care and celebrates the bold confidence that accompanies vibrant fresh colour. The innovators at John Frieda® Hair Care understand that when your blonde is on, so are you, making it essential to have the right arsenal to keep up your ideal shade. And to provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda® Hair Care website.  "Being a blonde is a part of who I am," explains Conrad. "As someone who lives in California, it takes work tokeep my colour light and bright. I use the Sheer Blonde® collection because I know that fromtone correcting, to lightening, to highlight enhancing, it will help me maintainthe blonde I love."  Being blonde will have even more benefits: from June 9^th through July 9^th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at KeepUpWithYourBlonde.com.  Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant-deodorants and Total Refresh® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Root Awakening^®, Luxurious Volume, Sheer Blonde^®, Brilliant Brunette^®, Radiant Red^®, Full Repair^®, Luminous Glaze Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.  KeepUpWithYourBlonde.com #MyBlondeLife facebook.com/johnfriedaus twitter.com/johnfriedaus instagram.com/@johnfriedaus  LAUREN CONRAD JOINS JOHN FRIEDA® SHEER BLONDE® HAIR CARE    John Frieda® Sheer Blonde® Everlasting Blonde® Colour Preserving Shampoo and Conditioner    John Frieda® Sheer Blonde® Collection    Lauren Conrad joins John Frieda® Sheer Blonde® Hair Care to debut Keep Up With Your Blonde Campaign  To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad  SOURCE John Frieda  Contact: FOR MEDIA OR PHOTOGRAPHER CREDENTIALS CONTACT: LAUREN DONNER/SARAH PARKER/GIZEM OZCELIK, TRACTENBERG & CO./212.929.7979, LDONNER@TRACTENBERG.COM, GOZCELIK@TRACTENBERG.COM, SARAHP@TRACTENBERG.COM  
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