Another Big Win for Amira UK

  Another Big Win for Amira UK

                     Amira Brand Now at 291 Tesco Stores

Business Wire

DUBAI, United Arab Emirates -- June 13, 2014

Amira Nature Foods Ltd (the “Company”)(NYSE: ANFI), a leading global provider
of branded packaged Indian specialty rice, today announced the launch of Amira
branded products in 291 Tesco stores across the United Kingdom. Tesco will be
offering Amira’s 4 kilogram and 8 kilogram gold bags of Pure Basmati rice and
8 kilogram silver bags of Banquet Basmati rice.

Tesco is a leading retailer in the United Kingdom and this new distribution
builds upon Amira’s success in Tesco stores in other regions. In addition, the
Tesco United Kingdom product launch further strengthens Amira’s presence in
the United Kingdom following its initial launch in the country in June 2013.
Amira’s products are currently being offered in over 3,000 retail distribution
points, including Morrisons Supermarket, as well as certain foodservice
customers and a Michelin star restaurant.

“We are excited to enter Tesco supermarkets and expand our business in the
important United Kingdom market,” said Karan A. Chanana, Amira’s Chairman and
Chief Executive Officer. “We have enjoyed success in the UK since our launch
last year. Our ability to grow our business with important global food
retailers such as Tesco is a testament to our premium and delicious products.
As Amira brand awareness continues to expand in the UK, we are confident that
we will be able to further increase our retail distribution and partner with
additional leading retailers and food service customers in the region.”

“Amira rice is a flagship food brand, and this week’s launch brings the
highest quality basmati rice to the UK’s largest supermarket chain,” said Tony
O’Connor, CEO of Amira G Foods Ltd. “We’re confident our range of premium
basmati rice offers customers the very best rice available.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of branded
packaged Indian specialty rice, with sales in over 40 countries today. Amira
sells Basmati rice, which is a premium long-grain rice grown only in certain
regions of the Indian sub-continent, under its flagship Amira brand as well as
under other third party brands. Amira sells its products through a broad
distribution network in both the developed and emerging markets. Amira’s
global headquarters are in Dubai, United Arab Emirates, and it also has
offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the
United States. For more information please visit www.amira.net.

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the
U.S. federal securities laws. These forward-looking statements generally can
be identified by phrases such as that we or our members of management
“believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other
words or phrases of similar import. Specifically, these statements include,
among other things, statements that describe our expectations for the growth
of our business, expansion into new geographic markets, maintaining and
expanding our relationship with key retail partners, the financial impact of
new sales contracts on our revenue, our plan to make significant capital
expenditure, and other statements of management’s beliefs, intentions or
goals. It is uncertain whether any of the events anticipated by the
forward-looking statements will transpire or occur, or if any of them do, what
impact they will have on our results of operations, financial condition, or
the price of our ordinary shares. These forward-looking statements involve
certain risks and uncertainties that could cause actual results to differ
materially from those indicated in such forward-looking statements, including
but not limited to our ability to penetrate and increase the acceptance of our
product in new geographic markets; to perform our agreements with customers
and further develop our relationships with key retail partners; our ability to
recognize revenue from our contracts; continued competitive pressures in the
marketplace; our reliance on a few customers for a substantial part of our
revenue; our ability to implement our plans, forecasts and other expectations
with respect to our business and realize additional opportunities for growth;
and the other risks and important factors contained and identified in our
filings with the Securities and Exchange Commission. All forward-looking
statements attributable to us or to persons acting on our behalf are expressly
qualified in their entirety by these risk factors. Since we operate in an
emerging and evolving environment and new risk factors and uncertainties
emerge from time to time, you should not rely upon forward looking statements
as predictions of future events. Except as required under the securities laws
of the United States, we undertake no obligation to update any forward-looking
or other statements herein to reflect events or circumstances after the date
hereof, whether as a result of new information, future events or otherwise.

Contact:

Amira Nature Foods Ltd
Bruce Wacha
Chief Financial Officer
201-960-0745
bruce.wacha@theamiragroup.com
or
ICR
Katie Turner
646-277-1200
katie.turner@icrinc.com
 
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