Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team of the Year Award at 2014 PromaxBDA Awards in New

Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team 
of the Year Award at 2014 PromaxBDA Awards in New York City 
- Bell Media once again the leading Canadian media group -
- 2014 winners include campaigns for MUCH, CTV, M3, TSN, SPACE E!, CP24, 
ZTélé, TheLoop.ca, and MTV - 
To tweet this release: bit.ly/1lrh0uH 
NEW YORK CITY, June 13, 2014 /CNW/ - For an unprecedented second consecutive 
year, the Bell Media Agency was recognized as the Global Marketing Team of the 
Year at the 2014 PromaxBDA Awards. The awards were handed out Thursday at the 
Hilton New York Midtown Hotel, during the closing night of PromaxBDA: The 
Conference 2014, the annual gathering of the international association of 
entertainment marketing, promotion, and design professionals. The annual 
awards honour and recognize the most imaginative and impactful creative 
marketing, promotion, and design campaigns in the entertainment industry 
world-wide. 
The Bell Media Agency received a total of 72 nominations this year, taking 
home 23 Global Excellence awards - more than any other company in the world - 
including six Gold statues, nine Silver statues, and eight Bronze statues. The 
Bell Media Agency also was awarded 22 North American statues, making it the 
leading Canadian media organization at the Awards, securing eight Gold 
statues, four Silver statues, and 10 Bronze statues. Overall, Much alone 
received an astounding 30 awards. 
The Bell Media Agency continues to lead as one of the most decorated marketing 
and creative groups in the business. In addition to supporting the marketing 
and promotion of Bell Media's TV, Digital, and Radio properties, the Agency 
continues to increase its focus on premier brand partnerships, seamlessly 
aligning sponsors' needs and brand integrity. 
"One of the best parts about our awards is the chance to see the way these 
companies have grown and evolved over the years to keep up with the changing 
entertainment market," said Stacy La Cotera, VP of Global Awards & 
Competitions. "Bell Media Agency has been winning PromaxBDA awards for several 
years, and they continue to elevate their work, consistently reaching higher 
and producing creative campaigns that truly stand out from the rest." 
"The Bell Media Agency team takes a tremendous amount of pride in their work. 
We're truly honoured to continually receive recognition on the international 
stage alongside top broadcasters and agencies," said Jon Arklay, Senior 
Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "I'm 
incredibly proud of our team - being recognized as the Global Marketing Team 
of the Year for a second consecutive year is a remarkable achievement." 
PromaxBDA leads the international community of those passionately engaged in 
the marketing of television and video content on all platforms, inspiring 
creativity, driving innovation and honouring excellence. The association 
represents more than 10,000 companies and individuals at every major media 
organization, marketing agency, research company, strategic and creative 
vendor, and technology provider and is considered to be the leading 
international resource for education, community, creative inspiration and 
career development in the media and media marketing sectors. 
With an impressive 30 nominations this year, the Bell Media Agency was also 
announced as finalists for the 2014 PromaxBDALocal Awards, which will be 
presented Thursday, June 26, 2014. 
Below is the complete list of the 2014 PromaxBDA Promotion, Marketing and 
Design Awards for Bell Media: 
MUCH (30 Awards) 
WORLD GOLD 
COMEDY PROGRAM CAMPAIGN 
    --  MUCH: NORTH PARK 
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN 
    --  MUCH: NORTH PARK 
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN 
    --  MUCH: MUCH RECREATES MOVIES 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT 
    --  MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA 
    --  MUCH: 2013 MMVAS 
WORLD SILVER 
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN 
    --  MUCH: 2013 MMVAS 
LIVE EVENT CAMPAIGN 
    --  MUCH: 2013 MMVAS 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN 
    --  MUCH: 2013 MMVAS 
WORLD BRONZE 
COMEDY PROGRAM SPOT 
    --  MUCH: CONAN MUCHO 
LIVE EVENT SPOT 
    --  MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN 
GENERAL IMAGE SPOT 
    --  MUCH: TMC - SERENA RYDER 
CHANNEL HOLIDAY/SPECIAL EVENT SPOT 
    --  MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN 
ART DIRECTION & DESIGN: SELF PROMOTION/SHOW REEL/COMPANY IMAGE REEL 
    --  MUCH: CHANNEL DESIGN 
SOUND DESIGN 
    --  MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN 
ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE 
    --  MUCH: THE BIG JINGLE 
NORTH AMERICAN GOLD 
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN 
    --  MUCH: NORTH PARK 
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN 
    --  MUCH: MUCH RECREATES MOVIES 
ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS 
    --  MUCH: MMVAS 
ENTERTAINMENT PROGRAM SPOT 
    --  MUCH: CONAN MUCHO 
COMEDY PROGRAM CAMPAIGN 
    --  MUCH: NORTH PARK 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT 
    --  MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN 
ANIMATION 
    --  MUCH: NORTH PARK 
NORTH AMERICAN SILVER 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT 
    --  MUCH: BIG JINGLE LAUNCH 
GENERAL IMAGE SPOT 
    --  MUCH: TMC - SERENA RYDER 
GENERAL IMAGE SPOT 
    --  MUCH: TMC 
NORTH AMERICAN BRONZE 
CHANNEL HOLIDAY/SPECIAL EVENT SPOT 
    --  MUCH: HOLIDAY WRAP LAUNCH - THE TREE 
LIVE EVENT SPOT 
    --  MUCH: BIG JINGLE LAUNCH 
ART DIRECTION AND DESIGN: INTERSTITIAL/SHORT FORM CAMPAIGN 
    --  MUCH: NSFW BUMPERS 
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA 
    --  MUCH: 2013 MMVAS 
CTV (1 Award) 
WORLD SILVER 
ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE 
    --  CTV NEWS: FILTER AND FOCUS PROMO 
M3 (1 Award) 
NORTH AMERICAN BRONZE 
ART DIRECTION AND DESIGN: PROGRAM-SPECIFIC LOGO 
    --  M3: M3 LOGO 
TSN (5 Awards) 
WORLD SILVER 
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER 
    --  TSN: NHL ON TSN PLAYER BUMPER 
NORTH AMERICAN GOLD 
LIVE EVENT CAMPAIGN 
    --  TSN: 2013 SCOTTIES 
NORTH AMERICAN BRONZE 
ART DIRECTION AND DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT 
    --  TSN: 2013 RAPTORS LAUNCH 
ART DIRECTION AND DESIGN: SPORTS PROGRAM SPECIAL EVENTS SPOT 
    --  TSN: 2013 NHL DRAFT 
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER 
    --  TSN: NHL ON TSN PLAYER BUMPER 
SPACE (3 Awards) 
WORLD GOLD 
ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT 
    --  SPACE: 12 DAYS OF SPACEMAS 
WORLD SILVER 
PROGRAM PROMOTION RADIO SPOT 
    --  SPACE: PANIC BUTTON 
COPYWRITING FOR A RADIO SPOT 
    --  SPACE: IT'S ALL AROUND YOU 
MTV (1 Award) 
NORTH AMERICAN BRONZE 
SOMETHING FOR NOTHING 
    --  MTV: MTV MOVIE AWARDS LEMIEUX 
CP24 (2 Awards) 
WORLD SILVER 
PUBLIC SERVICE ANNOUNCEMENT SPOT 
    --  CP24: CHRISTMAS WISH - STILL DESERVING 
NORTH AMERICAN BRONZE 
NEWS/INFORMATION PROGRAM CAMPAIGN 
    --  CP24: BREAKFAST - NEWS DOESN'T SLEEP IN 
TheLoop.ca (1 Award) 
WORLD SILVER 
CHANNEL/STATION/PLATFORM WEBSITE 
    --  THELOOP.CA: THE LOOP 
E! (1 Award) 
WORLD BRONZE 
PROMOS AT THE MOVIES 
    --  E!: BELL MEDIA WHISTLER FILM FESTIVAL TRAILER 
Ztélé (1 Award) 
NORTH AMERICAN SILVER 
ART DIRECTION AND DESIGN: GENERAL CHANNEL IMAGE SPOT 
    --  ZTÉLÉ - HOSTS 
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates 
content and builds brands that entertain, inform, engage, and inspire 
audiences through the platforms of their choice. Bell Media is Canada's 
premier multimedia company with leading assets in television, radio, 
out-of-home advertising, and digital media. Bell Media owns 30 local 
television stations led by CTV, Canada's #1 television network; 35 specialty 
channels, including TSN and RDS, Canada's most-watched specialty channels in 
English and French; four pay TV services, including The Movie Network and 
Super Écran; and is managing shareholder of premium pay-per-view service 
Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, 
with 106 licensed radio stations in 54 markets across Canada. Bell Media owns 
Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home 
advertising companies with a network of more than 9,500 advertising faces in 
Québec, Ontario and British Columbia. Bell Media also operates more than 200 
websites, delivers TV Everywhere with its innovative GO video streaming 
services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions 
Inc., a multi-platform production company. Bell Media is part of BCE Inc. 
(TSX, NYSE: BCE), Canada's largest communications company. For more on Bell 
Media, please visit www.bellmedia.ca.
 

SOURCE  Bell Media 
Shannon Smithson, Bell Media, 416.384.2725 orshannon.smithson@bellmedia.ca 
To view this news release in HTML formatting, please use the following URL: 
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CO: Bell Media
ST: New York
NI: ENT TVNEWS ENT ADV  
-0- Jun/13/2014 18:02 GMT
 
 
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